Publicis

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
A RAINBOW OF JOY	Mirinda	PepsiCo	Publicis Media	Vietnam	Diversity & Inclusion	Smarties APAC	Finalist
Ripple Maker Community - Green is a new Blue	Aquafina	PepsiCo	Publicis Media	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Brand Purpose / Activism	Smarties APAC	Finalist
BRING TET AT HOME	Pepsi	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties APAC	Finalist
Daredevils in Light	Rockstar Energy	PepsiCo	Publicis Media	Vietnam	Brand Experience	Smarties APAC	Finalist
Micro Moments, Mega Surprises	Sting	PepsiCo	Publicis Media	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Finalist
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day	Sensodyne	Haleon	Publicis Media	India	Omnichannel Marketing	Smarties India	Silver
Centrum becomes bestseller in Multi-vitamins category with Amazon Ads	Centrum	Haleon	Publicis Media	India	Product and / or Service Launch	Smarties India	Silver
Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch	Centrum	Haleon	Publicis Media	India	Integrated Ecommerce Innovation	Smarties India	Silver
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms	PaediaSure	Abbott	Publicis	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Finalist
Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia	Ensure	Abbott	Publicis Media	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Bronze, Finalist
GEN-Z PHY-GI-VERSE	Lay's	PepsiCo	Publicis Media	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
See Kinh Do Give Tet	Kinh Do	Mondelēz International	Publicis	Vietnam	Brand Purpose / Activism, Diversity & Inclusion	Smarties Vietnam	Finalist (2)
TRENDitions Swap	Kinh Do	Mondelēz International	Publicis	Vietnam	Personalisation	Smarties Vietnam	Finalist
LU Mother's Day	LU	Mondelēz International	Publicis	Vietnam	Brand Experience, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist (2)
?i-tox	Nescafé	Nestlé	Publicis	Vietnam	Creator / Influencer / Celebrity Marketing, Social Media Marketing	Smarties Vietnam	Gold, Finalist
Strong Coffee for Strong-minded Men	Nescafé	Nestlé	Publicis	Vietnam	Diversity & Inclusion, Product and / or Service Launch	Smarties Vietnam	Finalist (2)
Ripple Maker Community - Green is a new Blue	Aquafina	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability	Smarties X	Gold, Silver, Bronze
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Programmatic	Smarties X	Bronze, Finalist
BRING TET AT HOME	Pepsi	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties X	Finalist
ROCKSTAR - 3D PROJECTION MAPPING EVENT	Rockstar Energy	PepsiCo	Publicis Media	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Bronze
Micro Moments, Mega Surprises	Sting	PepsiCo	Publicis Media	Vietnam	Real Time Marketing	Smarties X	Finalist
Grabbing Sing 2 Happy Meal Toys through Augmented Reality	McDonald's	McDonald's	Publicis	United Arab Emirates	Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)	Smarties MENA	Finalist (3)