| Overall Rank: | 3 |
| Points: | 87.6 |
| Awards Won: | 10 |
| Finalist(s) Achieved: | 24 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 4 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Publicis Groupe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
A RAINBOW OF JOY | Mirinda | PepsiCo | Publicis Media | Vietnam | Diversity & Inclusion | Smarties APAC | Finalist |
Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
Daredevils in Light | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Brand Experience | Smarties APAC | Finalist |
Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day | Sensodyne | Haleon | Publicis Media | India | Omnichannel Marketing | Smarties India | Silver |
Centrum becomes bestseller in Multi-vitamins category with Amazon Ads | Centrum | Haleon | Publicis Media | India | Product and / or Service Launch | Smarties India | Silver |
Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch | Centrum | Haleon | Publicis Media | India | Integrated Ecommerce Innovation | Smarties India | Silver |
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms | PaediaSure | Abbott | Publicis | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia | Ensure | Abbott | Publicis Media | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze, Finalist |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Publicis Media | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
See Kinh Do Give Tet | Kinh Do | Mondelēz International | Publicis | Vietnam | Brand Purpose / Activism, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
TRENDitions Swap | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalisation | Smarties Vietnam | Finalist |
LU Mother's Day | LU | Mondelēz International | Publicis | Vietnam | Brand Experience, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
?i-tox | Nescafé | Nestlé | Publicis | Vietnam | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties Vietnam | Gold, Finalist |
Strong Coffee for Strong-minded Men | Nescafé | Nestlé | Publicis | Vietnam | Diversity & Inclusion, Product and / or Service Launch | Smarties Vietnam | Finalist (2) |
Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability | Smarties X | Gold, Silver, Bronze |
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Programmatic | Smarties X | Bronze, Finalist |
BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist |
ROCKSTAR - 3D PROJECTION MAPPING EVENT | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Bronze |
Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Real Time Marketing | Smarties X | Finalist |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |