Your Honor of King Equipment |
Gillette |
Procter & Gamble |
i2mago |
China |
Lead Generation |
Smarties X |
Finalist |
iO Electric Toothbrush ANZ Launch |
Oral-B |
Procter & Gamble |
Starcom |
Australia |
Data/Insights |
Smarties X |
Finalist |
iO Electric Toothbrush ANZ Launch |
Oral-B |
Procter & Gamble |
Herd MSL |
Australia |
Data/Insights |
Smarties X |
Finalist |
They Will See You |
Procter & Gamble |
Procter & Gamble |
Courageous Studios |
USA |
Multicultural |
Smarties North America |
Gold |
Your Honor of King Equipment |
Gillette |
Procter & Gamble |
i2mago |
China |
Lead Generation, Data/Insights |
Smarties APAC |
Silver, Finalist |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
Keep Girls in School |
Whisper |
Procter & Gamble |
Flipkart Ads |
India |
Most Engaging Mobile Creative |
Smarties APAC |
Bronze |
#ForceForGood |
P&G Shiksha |
Procter & Gamble |
MediaCom |
India |
Social Impact / Not-For-Profit |
Smarties India |
Finalist |
Sound of Rambut Maksimal |
Pantene |
Procter & Gamble |
Hudhud |
Indonesia |
Mobile Audio / Voice, Social Media Marketing |
Smarties Indonesia |
Bronze, Finalist |
Jeju Rose "Mendadak K-Drama" |
Rejoice |
Procter & Gamble |
FAB Kerling |
Indonesia |
Cross Mobile Integration, Programmatic and Machine Learning |
Smarties Indonesia |
Bronze, Finalist |
Jeju Rose "Mendadak K-Drama" |
Rejoice |
Procter & Gamble |
MediaCom |
Indonesia |
Cross Mobile Integration, Programmatic and Machine Learning |
Smarties Indonesia |
Bronze, Finalist |
Jeju Rose "Mendadak K-Drama" |
Rejoice |
Procter & Gamble |
BBDO |
Indonesia |
Cross Mobile Integration, Programmatic and Machine Learning |
Smarties Indonesia |
Bronze, Finalist |
#PlayCleanPlaySmart |
Gillette |
Procter & Gamble |
MediaCom |
Indonesia |
Gaming / Gamification & E-Sports |
Smarties Indonesia |
Gold |
#PlayCleanPlaySmart |
Gillette |
Procter & Gamble |
Ambilhati |
Indonesia |
Gaming / Gamification & E-Sports |
Smarties Indonesia |
Gold |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
POPS |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
YEAH1 |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
The Razor of Champion Pro-league Club |
Gillette |
Procter & Gamble |
MediaCom |
Vietnam |
Gaming / Gamification & E-Sports |
Smarties Vietnam |
Finalist |
The Razor of Champion Pro-league Club |
Gillette |
Procter & Gamble |
VNG |
Vietnam |
Gaming / Gamification & E-Sports |
Smarties Vietnam |
Finalist |
The Razor of Champion Pro-league Club |
Gillette |
Procter & Gamble |
Adtima |
Vietnam |
Gaming / Gamification & E-Sports |
Smarties Vietnam |
Finalist |
Digital Transformation with Pampers |
Pampers |
Procter & Gamble |
MediaCom |
Vietnam |
Best Data Driven Display Creative |
Smarties Vietnam |
Bronze |
OLAY x PLAY GAME 618 Become Ready Player One |
Olay |
Procter & Gamble |
IMS SMART |
China |
Lead Generation / Direct Response / Conversions / Promotion, Mobile Social, Most Engaging Mobile Creative |
Smarties China |
Bronze (3) |
e-Direct, a new way to shop Laundry |
Ariel / Tide |
Procter & Gamble |
Leo Burnett |
Lebanon |
Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation |
Smarties MENA |
Gold (3), Silver |
e-Direct, a new way to shop Laundry |
Ariel / Tide |
Procter & Gamble |
AYM Commerce |
Lebanon |
Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation |
Smarties MENA |
Gold (3), Silver |
