MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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Procter & Gamble


Overall Rank:3
Points:262.7
Awards Won:33
Finalist(s) Achieved:16

Best in Show(s) Won:0
Gold(s) Won:13
Silver(s) Won:5
Bronze(s) Won:15
Location:USA
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Your Honor of King Equipment

Gillette

Procter & Gamble

i2mago

China

Lead Generation

Smarties X

Finalist

iO Electric Toothbrush ANZ Launch

Oral-B

Procter & Gamble

Starcom

Australia

Data/Insights

Smarties X

Finalist

iO Electric Toothbrush ANZ Launch

Oral-B

Procter & Gamble

Herd MSL

Australia

Data/Insights

Smarties X

Finalist

They Will See You

Procter & Gamble

Procter & Gamble

Courageous Studios

USA

Multicultural

Smarties North America

Gold

Your Honor of King Equipment

Gillette

Procter & Gamble

i2mago

China

Lead Generation, Data/Insights

Smarties APAC

Silver, Finalist

How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart

Head & Shoulders

Procter & Gamble

Dentsu Redder

Vietnam

Best use of Branded Content, Video Advertising

Smarties APAC

Silver, Bronze

How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart

Head & Shoulders

Procter & Gamble

MediaCom

Vietnam

Best use of Branded Content, Video Advertising

Smarties APAC

Silver, Bronze

Keep Girls in School

Whisper

Procter & Gamble

Flipkart Ads

India

Most Engaging Mobile Creative

Smarties APAC

Bronze

#ForceForGood

P&G Shiksha

Procter & Gamble

MediaCom

India

Social Impact / Not-For-Profit

Smarties India

Finalist

Sound of Rambut Maksimal

Pantene

Procter & Gamble

Hudhud

Indonesia

Mobile Audio / Voice, Social Media Marketing

Smarties Indonesia

Bronze, Finalist

Jeju Rose "Mendadak K-Drama"

Rejoice

Procter & Gamble

FAB Kerling

Indonesia

Cross Mobile Integration, Programmatic and Machine Learning

Smarties Indonesia

Bronze, Finalist

Jeju Rose "Mendadak K-Drama"

Rejoice

Procter & Gamble

MediaCom

Indonesia

Cross Mobile Integration, Programmatic and Machine Learning

Smarties Indonesia

Bronze, Finalist

Jeju Rose "Mendadak K-Drama"

Rejoice

Procter & Gamble

BBDO

Indonesia

Cross Mobile Integration, Programmatic and Machine Learning

Smarties Indonesia

Bronze, Finalist

#PlayCleanPlaySmart

Gillette

Procter & Gamble

MediaCom

Indonesia

Gaming / Gamification & E-Sports

Smarties Indonesia

Gold

#PlayCleanPlaySmart

Gillette

Procter & Gamble

Ambilhati

Indonesia

Gaming / Gamification & E-Sports

Smarties Indonesia

Gold

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

Dentsu Redder

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

MediaCom

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

POPS

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

YEAH1

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

The Razor of Champion Pro-league Club

Gillette

Procter & Gamble

MediaCom

Vietnam

Gaming / Gamification & E-Sports

Smarties Vietnam

Finalist

The Razor of Champion Pro-league Club

Gillette

Procter & Gamble

VNG

Vietnam

Gaming / Gamification & E-Sports

Smarties Vietnam

Finalist

The Razor of Champion Pro-league Club

Gillette

Procter & Gamble

Adtima

Vietnam

Gaming / Gamification & E-Sports

Smarties Vietnam

Finalist

Digital Transformation with Pampers

Pampers

Procter & Gamble

MediaCom

Vietnam

Best Data Driven Display Creative

Smarties Vietnam

Bronze

OLAY x PLAY GAME 618 Become Ready Player One

Olay

Procter & Gamble

IMS SMART

China

Lead Generation / Direct Response / Conversions / Promotion, Mobile Social, Most Engaging Mobile Creative

Smarties China

Bronze (3)

e-Direct, a new way to shop Laundry

Ariel / Tide

Procter & Gamble

Leo Burnett

Lebanon

Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation

Smarties MENA

Gold (3), Silver

e-Direct, a new way to shop Laundry

Ariel / Tide

Procter & Gamble

AYM Commerce

Lebanon

Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation

Smarties MENA

Gold (3), Silver