PepsiCo

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Turning Plastic Pollution into Fashion	Aquafina	PepsiCo	Admicro	Vietnam	Social Impact Marketing, Lead Generation, Customer Experience (CX)	Smarties APAC	Silver, Bronze, Finalist
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification	Mirinda	PepsiCo	Digital Turbine	Thailand	Product / Service Launch, Brand Experience, Short or Long Form Video	Smarties APAC	Bronze, Finalist (2)
Beat the global lays MAXX score. A deliciously fun game	Lay's	PepsiCo	POKKT	Thailand	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Brand Always-On Gamification Deeply Associated with Brand Characters' Co-Creation	Poca	PepsiCo	Estuary Solutions	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Finalist
My Music My Way	Pepsi	PepsiCo	Alta	Vietnam	Audio / Voice / Sonic Branding	Smarties X	Bronze
Ruffles Movies	Ruffles	PepsiCo	OMD	Turkey	Creator / Influencer Marketing	Smarties EMEA	Finalist
Equity 1	KazandıRio	PepsiCo	OMD	Turkey	Data Insights	Smarties EMEA	Finalist
Doritos Gaming	Doritos	PepsiCo	OMD	Turkey	Cross Platform - Digital Only	Smarties EMEA	Gold
8D Spotify	Doritos	PepsiCo	OMD	Turkey	Audio / Voice / Sonic Branding	Smarties Turkey	Bronze
Doritos Gaming	Doritos	PepsiCo	OMD	Turkey	Cross Platform - Digital Only, Brand Experience, Data Insights	Smarties Turkey	Silver, Finalist (2)
Doritos Livad	Doritos	PepsiCo	OMD	Turkey	Gaming, Gamification & E-Sports, Instant Impact	Smarties Turkey	Silver, Finalist
Equity 1	KazandıRio	PepsiCo	OMD	Turkey	Personalization, Data Insights	Smarties Turkey	Silver, Bronze
Turning Plastic Pollution into Fashion	Aquafina	PepsiCo	Mindshare	Vietnam	Social Impact Marketing, Lead Generation, Customer Experience (CX)	Smarties APAC	Silver, Bronze, Finalist
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING	Sting	PepsiCo	Mindshare	Vietnam	Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation	Smarties APAC	Gold, Silver (2)
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification	Mirinda	PepsiCo	Mindshare	Thailand	Product / Service Launch, Brand Experience, Short or Long Form Video	Smarties APAC	Bronze, Finalist (2)
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Social / Influencer Commerce, Instant Impact	Smarties APAC	Gold, Silver
Beat the global lays MAXX score. A deliciously fun game	Lay's	PepsiCo	Mindshare	Thailand	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Where I Don't Live	Sting	PepsiCo	Mindshare	Vietnam	Instant Impact	Smarties APAC	Bronze
Brand Always-On Gamification Deeply Associated with Brand Characters' Co-Creation	Poca	PepsiCo	Xanh Marketing	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Finalist
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content	Smarties China	Gold, Silver, Bronze
PepsiCo set off a blue music storm to love breaking the situation and young marketing	PepsiCo	PepsiCo	Tencent	China	Metaverse Technology landing	Smarties China	Silver
RE-Birth on a Ramp	Aquafina	PepsiCo	Mindshare	Vietnam	Experimental / Innovation Technology, Lead Generation	Smarties X	Silver, Finalist
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Social / Influencer Commerce, Instant Impact	Smarties X	Gold, Silver
My Music My Way	Pepsi	PepsiCo	Mindshare	Vietnam	Audio / Voice / Sonic Branding	Smarties X	Bronze
Money Heist: World's Biggest Virtual Party	Pepsi	PepsiCo	Mindshare	India	Customer Experience (CX), Customer Life-Cycle Marketing	Smarties X	Finalist (2)
Where I Don't Live	Sting	PepsiCo	Mindshare	Vietnam	Instant Impact	Smarties X	Bronze