Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Innovation |
Smarties X |
Silver |
Online Store - Conversational Commerce |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Machine Learning and AI, Mobile App (includes mCommerce Solutions) |
Smarties X |
Silver, Bronze |
Online Store - Conversational Commerce |
Pepsi |
PepsiCo |
HANA.AI |
Vietnam |
Machine Learning and AI, Mobile App (includes mCommerce Solutions) |
Smarties X |
Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Product / Service Launch |
Smarties X |
Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
Mindshare |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
TikTok |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
Wunderman Thompson |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Bronze |
Risk 5.0 |
Doritos |
PepsiCo |
OMD |
Turkey |
Video Advertising |
Smarties EMEA |
Finalist |
Boldy You ##DareToGoForIt |
Doritos |
PepsiCo |
OMD |
Turkey |
User Generated / Influencer Marketing, Customer Experience |
Smarties EMEA |
Finalist (2) |
UCL |
Pepsi |
PepsiCo |
OMD |
Turkey |
Social Media Marketing, Data/Insights, User Generated / Influencer Marketing |
Smarties EMEA |
Finalist (3) |
Messi Messages |
Ruffles |
PepsiCo |
OMD |
Turkey |
Technology Innovation, Innovation |
Smarties EMEA |
Silver, Finalist |
Save Our Restaurants |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Impact / Not-For-Profit |
Smarties India |
Gold |
Messi Messages |
Ruffles |
PepsiCo |
OMD |
Turkey |
Innovation, Technology Innovation |
Smarties Turkey |
Silver, Bronze |
Risk 5.0 |
Doritos |
PepsiCo |
OMD |
Turkey |
Product / Services Launch, Video Advertising, User Generated / Influencer Marketing |
Smarties Turkey |
Bronze, Finalist (2) |
UCL |
Pepsi |
PepsiCo |
OMD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Bronze |
Boldy You ##DareToGoForIt |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing |
Smarties Turkey |
Bronze (3), Finalist |
KazandıRio Application |
Pepsi |
PepsiCo |
OMD |
Turkey |
Mobile App, Innovation |
Smarties Turkey |
Gold, Finalist |
Monster Mobile Video Execution with AdColony |
Cheetos |
PepsiCo |
OMD |
Turkey |
Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience |
Smarties Turkey |
Bronze (2), Finalist (2) |
Monster Mobile Video Execution with AdColony |
Cheetos |
PepsiCo |
Digital Turbine |
Turkey |
Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience |
Smarties Turkey |
Bronze (2), Finalist (2) |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Give a Thumbs Up |
Lay’s |
PepsiCo |
Mindshare |
China |
Mobile Social, Joint Marketing with Hero App |
Smarties China |
Gold, Bronze |
