MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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PepsiCo


Overall Rank:2
Points:340.3
Awards Won:25
Finalist(s) Achieved:18

Best in Show(s) Won:0
Gold(s) Won:3
Silver(s) Won:7
Bronze(s) Won:15
Location:USA
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Innovation

Smarties X

Silver

Online Store - Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Online Store - Conversational Commerce

Pepsi

PepsiCo

HANA.AI

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Service Launch

Smarties X

Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

Mindshare

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

TikTok

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

Wunderman Thompson

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Bronze

Risk 5.0

Doritos

PepsiCo

OMD

Turkey

Video Advertising

Smarties EMEA

Finalist

Boldy You ##DareToGoForIt

Doritos

PepsiCo

OMD

Turkey

User Generated / Influencer Marketing, Customer Experience

Smarties EMEA

Finalist (2)

UCL

Pepsi

PepsiCo

OMD

Turkey

Social Media Marketing, Data/Insights, User Generated / Influencer Marketing

Smarties EMEA

Finalist (3)

Messi Messages

Ruffles

PepsiCo

OMD

Turkey

Technology Innovation, Innovation

Smarties EMEA

Silver, Finalist

Save Our Restaurants

Pepsi

PepsiCo

Mindshare

India

Social Impact / Not-For-Profit

Smarties India

Gold

Messi Messages

Ruffles

PepsiCo

OMD

Turkey

Innovation, Technology Innovation

Smarties Turkey

Silver, Bronze

Risk 5.0

Doritos

PepsiCo

OMD

Turkey

Product / Services Launch, Video Advertising, User Generated / Influencer Marketing

Smarties Turkey

Bronze, Finalist (2)

UCL

Pepsi

PepsiCo

OMD

Turkey

Social Media Marketing

Smarties Turkey

Bronze

Boldy You ##DareToGoForIt

Doritos

PepsiCo

OMD

Turkey

Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing

Smarties Turkey

Bronze (3), Finalist

KazandıRio Application

Pepsi

PepsiCo

OMD

Turkey

Mobile App, Innovation

Smarties Turkey

Gold, Finalist

Monster Mobile Video Execution with AdColony

Cheetos

PepsiCo

OMD

Turkey

Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience

Smarties Turkey

Bronze (2), Finalist (2)

Monster Mobile Video Execution with AdColony

Cheetos

PepsiCo

Digital Turbine

Turkey

Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience

Smarties Turkey

Bronze (2), Finalist (2)

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Silver

Give a Thumbs Up

Lay’s

PepsiCo

Mindshare

China

Mobile Social, Joint Marketing with Hero App

Smarties China

Gold, Bronze