| Overall Rank: | 4 |
| Points: | 385.5 |
| Awards Won: | 138 |
| Finalist(s) Achieved: | 25 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 69 |
| Silver(s) Won: | 38 |
| Bronze(s) Won: | 31 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | MSL | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Digitas | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
#GoodLuckGirls | Cadbury | Mondelēz International | Ogilvy | India | Diversity & Inclusion | Smarties APAC | Bronze |
Cookieclipse | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
My First Rakhi | Cadbury | Mondelēz International | Ogilvy | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Ogilvy | India | Data Insights | Smarties APAC | Finalist |
Perk Disclaimers | Cadbury | Mondelēz International | Ogilvy | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
Say it with Oreo | Cadbury | Mondelēz International | Leo Burnett | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Ogilvy | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Ogilvy | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Ogilvy | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
My First Rakhi | Cadbury | Mondelēz International | Ogilvy | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Ogilvy | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
Perk Disclaimers | Cadbury | Mondelēz International | Ogilvy | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Ogilvy | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
#GoodLuckGirls | Cadbury | Mondelēz International | Ogilvy | India | Diversity & Inclusion | Smarties India | Bronze |
Valentine's Day Alibi | Cadbury | Mondelēz International | Ogilvy | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
Save Dads | OREO | Mondelēz International | Spark Foundry | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Spark Foundry | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
From On-pack to On-screen | Cadbury | Mondelēz International | YouExperience | United Arab Emirates | Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing | Smarties MENA | Gold, Silver (2), Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | D-ID | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Rephrase.ai | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Amazon Advertising | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | ADSMN Interactive | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Rephrase.ai | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Prodigious | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Stadium For Us | FİRST | Mondelēz International | Alaaddin | Turkey | Cross Platform - All Media | Smarties Turkey | Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Prodigious | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Perk Disclaimers | Cadbury | Mondelēz International | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver | |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | DeltaX | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | ADSMN Interactive | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Amazon Advertising | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | DeltaX | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Perk Disclaimers | Cadbury | Mondelēz International | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) | |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | D-ID | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Spirable | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | D-ID | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
Stadium For Us | FİRST | Mondelēz International | Wavemaker | Turkey | Cross Platform - All Media | Smarties Turkey | Bronze |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties APAC | Bronze |
Cookieclipse | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only | Smarties APAC | Bronze |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Bronze |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Data Insights | Smarties APAC | Finalist |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Programmatic | Smarties APAC | Gold, Silver |
Say it with Oreo | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization | Smarties APAC | Gold (6) |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Personalization, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver, Finalist |
Valentine's Day 2022 multi-sensory campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact | Smarties India | Gold, Bronze (2), Finalist |
My First Rakhi | Cadbury | Mondelēz International | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Gold |
Shah Rukh Khan My Ad | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization | Smarties India | Gold (5) |
Growing one scan at a time | Cadbury PlayPad | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
Perk Disclaimers | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video, Social Media Marketing, Programmatic | Smarties India | Gold, Silver (2) |
Nothing Coin - World's first currency mined by DOING NOTHING! | Cadbury | Mondelēz International | Wavemaker | India | Cross Platform - All Media, Data Insights, Customer Experience (CX) | Smarties India | Silver (2), Finalist |
#GoodLuckGirls | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion | Smarties India | Bronze |
Valentine's Day Alibi | Cadbury | Mondelēz International | Wavemaker | India | Customer Experience (CX), Cross Platform - All Media | Smarties India | Silver, Finalist |
Save Dads | OREO | Mondelēz International | Leo Burnett | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
Five senses life convenience store | Chips Ahoy / Be & Cheery / Kuaishouxiaochu | Mondelēz International | Xiaohongshu | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Gold |
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety | Quduoduo | Mondelēz International | Tencent | China | Creative/ Innovation Based on Specific Media platforms | Smarties China | Silver |
From On-pack to On-screen | Cadbury | Mondelēz International | Spark Foundry | United Arab Emirates | Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing | Smarties MENA | Gold, Silver (2), Bronze |
In the Tank | Tang | Mondelēz International | DAVID | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Finalist |
The future is prepared one message at a time | Tang | Mondelēz International | DAVID | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
Breathe and Scratch Promotion | Halls | Mondelēz International | DAVID | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist |