| Overall Rank: | 1 |
| Points: | 89.1 |
| Awards Won: | 17 |
| Finalist(s) Achieved: | 10 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 6 |
| Region: | Philippines |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
KOL-Powered Immersive Shopping Experience | Tresemme | Unilever | Mindshare | Philippines | Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver, Finalist |
Accelerating the Next-Generation Ford Territory Launch Through Navigational Data | Ford | The Ford Motor Company | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
Man at His Best | AXE | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
Best-Ever Summer: making Revenge Travel possible through social entertainment | Sunsilk | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Short or Long Form Video, Instant Impact / Promotion | Smarties Philippines | Silver, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Empowers Modern Filipinas to be their Best | CreamSilk | Unilever | Mindshare | Philippines | Instant Impact / Promotion, Product and / or Service Launch | Smarties Philippines | Silver, Bronze |
Everest - Maximizing Household Data to Capture High-Value Consumers | Ford | The Ford Motor Company | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Silver |
How AI helped Rebisco Sandwich's Growth in the Category | Rebisco | Rebisco | Mindshare | Philippines | Programmatic | Smarties Philippines | Bronze |
Create Your Own Tinola Adventure | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Silver |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design | Smarties Philippines | Gold, Silver |
#BringYourClayGame from Gaming to Grooming | Master | Unilever | Mindshare | Philippines | Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Bronze (2), Finalist |
Panacea Red AR Filter | Pond's | Unilever | Mindshare | Philippines | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Philippines | Finalist (2) |
Personalization with Pond's | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards | Surf | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
Live Streamer Collaboration: “From One Wise Mom to Another | Surf | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Gold |
Survival of the Freshest | Rexona | Unilever | Mindshare | Philippines | Brand Experience | Smarties Philippines | Finalist |
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic | Selecta | Unilever | Mindshare | Philippines | Brand Purpose / Activism | Smarties Philippines | Bronze |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Personalisation | Smarties Philippines | Silver |