| Overall Rank: | 1 |
| Points: | 185.6 |
| Awards Won: | 11 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 4 |
| Region: | North America |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#StandUpToJewishHate | Foundation to Combat Antisemitism | Foundation to Combat Antisemitism | Mindshare | USA | North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing | Smarties North America | Gold (3) |
#TurnYourBack | Dove | Unilever | Mindshare | USA | Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing | Smarties North America | Silver, Bronze (2) |
“Mess Free Hero” | Old El Paso | General Mills | Mindshare | USA | Product and / or Service Launch | Smarties North America | Gold |
Impact Index | Tyson | Tyson Foods | Mindshare | USA | Data Insights / Contextual Marketing | Smarties North America | Bronze |
Let Your Sole Out | Gushers | General Mills | Mindshare | USA | Spatial / AR / VR / NFT / Metaverse Tech | Smarties North America | Silver |
ReTok Shop | Nature Valley | General Mills | Mindshare | USA | Social Media Marketing | Smarties North America | Bronze |
Shoppable Walmart Hub | Castrol | BP | Mindshare | USA | Integrated Ecommerce Innovation | Smarties North America | Gold |