| Overall Rank: | 1 |
| Points: | 1303.7 |
| Awards Won: | 140 |
| Finalist(s) Achieved: | 78 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 39 |
| Silver(s) Won: | 65 |
| Bronze(s) Won: | 35 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions | Smarties X | Silver |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties X | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation | Smarties X | Gold, Silver, Finalist |
Protect the Protector | Castrol | BP | Mindshare | China | Audio / Sonic Branding | Smarties X | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Innovation | Smarties X | Silver |
#Unstoppable China | Lux | Unilever | Mindshare | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Audio / Sonic Branding, User Generated / Influencer Marketing | Smarties X | Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Social Media Marketing | Smarties X | Finalist |
5 Lipton Cups That Will Make Your Day | Lipton | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Finalist |
Online Store - Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Service Launch | Smarties X | Bronze |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Moving business outcomes with creators on Instagram | Meta | Mindshare | India | User Generated / Influencer Marketing | Smarties X | Finalist | |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Brand Experience | Smarties X | Finalist |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | XR Technology – (AR/VR/MR) | Smarties X | Gold |
SOS Button | Kotex | Kimberly-Clark | Mindshare | Russia | Social Messaging / Chat Apps / Text Messaging, Brand Experience, Location Targeting, Product / Service Launch | Smarties X | Gold, Silver (2), Finalist |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
How UltraTech mirrored the success of onground activation to online | UltraTech Cement | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties X | Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Mobile Integration | Smarties X | Silver |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Location Targeting | Smarties X | Silver |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
#Unstoppable China | Lux | Unilever | Mindshare | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
Thermal Scan For Hidden Bacteria | Clear | Unilever | Mindshare | India | Programmatic and Machine Learning | Smarties APAC | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Mobile Audio / Voice | Smarties APAC | Gold |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Mindshare | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Whitening Launching | Closeup | Unilever | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Data/Insights, Programmatic and Machine Learning | Smarties APAC | Bronze (2) |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative | Smarties APAC | Gold, Silver, Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Data/Insights | Smarties APAC | Finalist |
U-Win: Connecting with consumers through unique value exchange | Unilever | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Bronze |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story | Clear | Unilever | Mindshare | Vietnam | Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist (2) |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals | Eskinol | Unilever | Mindshare | Philippines | Mobile App (includes mCommerce Solutions) | Smarties APAC | Bronze |
#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs | Baby Dove | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Silver |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties APAC | Finalist |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of Branded Content | Smarties APAC | Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Gold, Silver |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Data Driven Display Creative | Smarties APAC | Silver |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising | Smarties EMEA | Silver, Bronze (2) |
360 | Bulldog | Lagfin | Mindshare | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | Social Media Marketing, Brand Experience | Smarties EMEA | Gold, Finalist |
SOS Button | Kotex | Kimberly-Clark | Mindshare | Russia | Brand Experience, Location Based Services or Targeting, Mobile App, Product / Services Launch, Social Media Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Gold (5), Silver |
40th Month of dental prevention by Mentadent – Mentadent Hub | Mentadent | Unilever | Mindshare | Italy | Social Media Marketing | Smarties EMEA | Finalist |
#DahaFazlaSen | Pharmaton | Sanofi | Mindshare | Turkey | Data/Insights | Smarties EMEA | Finalist |
Skechers x JGOLDCROWN | Skechers | Skechers | Mindshare | Spain | Gaming / Gamification & E-Sports | Smarties EMEA | Finalist |
Go Big or Go Home | Big Bold | Unilever | Mindshare | Turkey | User Generated / Influencer Marketing | Smarties EMEA | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation | Smarties EMEA | Finalist (3) |
FIK Mobile Campaign Packs a Mean Punch | HIT | Godrej Group | Mindshare | India | Product / Service Launch | Smarties India | Finalist |
Save Our Restaurants | Pepsi | PepsiCo | Mindshare | India | Social Impact / Not-For-Profit | Smarties India | Gold |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Video Advertising, Best use of Branded Content | Smarties India | Gold (2) |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of vernacular language in mobile advertising, Cross Channel Integration | Smarties India | Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo | UltraTech Cement | Aditya Birla Group | Mindshare | India | Contextual / Native Advertising | Smarties India | Silver |
The Right Click | Axe | Unilever | Mindshare | India | Best use of Branded Content | Smarties India | Silver |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
Essentials On Wheels | Unilever | Unilever | Mindshare | India | Mobile App (includes mCommerce Solutions) | Smarties India | Finalist |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties India | Gold |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Brand Experience in Mobile Rich Media | Smarties India | Silver |
Beat The Bacteria | Vim | Unilever | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
Fun Progressive Learning With Augmented Reality | Wyeth Gold | Nestlé | Mindshare | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Gold |
Bringing Offline Dental Care to Users on Mobile | Pepsodent | Unilever | Mindshare | Indonesia | Location Targeting, Seamless Consumer Experience | Smarties Indonesia | Finalist (2) |
Lifebuoy arms Indonesians against COVID with the power of real-time data | Lifebuoy | Unilever | Mindshare | Indonesia | Video Advertising, Best Data Driven Display Creative | Smarties Indonesia | Silver, Finalist |
Delivers Beauty With a Boost | Pond's | Unilever | Mindshare | Indonesia | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative | Smarties Indonesia | Finalist (3) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Mindshare | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Indonesian Street Flavours Come Online with Festival Jajanan Bango | Bango | Unilever | Mindshare | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Finalist |
Age Miracle #SekarangUntukNanti | Pond's | Unilever | Mindshare | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
DANCOW FortiGro fosters the spirit of Ramadhan | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Philosophy | Kopi Negeri | Unilever | Mindshare | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
Happiness delivered home | Walls | Unilever | Mindshare | Indonesia | Lead Generation, Cross Mobile Integration | Smarties Indonesia | Silver, Bronze |
Let Children Play | Paddle Pop | Unilever | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Silver |
InDEOnesia | Rexona | Unilever | Mindshare | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Inspires Indonesia with Inspigo | Bear Brand | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
World Oral Health Day Campaign | Pepsodent | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
Super Hair Super Day | Dove | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
Brightest Squad Hunt | Rexona | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
#SiapkanSekarang 2.0 | Nankid | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Next Dalgona Hunt | Nescafe | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Bronze |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
#GrowHappyDirumahAja | Lactogrow | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Mindshare | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Innovation, Programmatic and Machine Learning | Smarties Vietnam | Silver, Finalist |
Calcium Corbiere unites pregnant TikTokers | Calcium Corbiere | Sanofi | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Gold |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning | Smarties Vietnam | Gold, Finalist (2) |
Ultimate Victory in eSports | Castrol | BP | Mindshare | Vietnam | Consumer Promotions, Gaming / Gamification & E-Sports | Smarties Vietnam | Silver, Finalist |
Live Life Exhilarated | Castrol | BP | Mindshare | Vietnam | Video Advertising | Smarties Vietnam | Silver |
The ULTIMATE Launch | Castrol | BP | Mindshare | Vietnam | Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) | Smarties Vietnam | Bronze, Finalist (3) |
Seamless mobile experience boosted lead quality | Grab | Grab | Mindshare | Vietnam | Consumer Promotions | Smarties Vietnam | Finalist |
GrabMart Wet market_Digitalize the least digital | Grab | Grab | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Silver |
A Million More Lives - Safety Belt Warning Stopper | Volvo | Geely | Mindshare | Turkey | Contextual / Native Advertising | Smarties Turkey | Silver |
Big Bold - Go Big or Go Home | Algida | Unilever | Mindshare | Turkey | Brand Experience | Smarties Turkey | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing | Smarties Turkey | Finalist (3) |
TV+ Content for You | Turkcell | Turkcell Holding | Mindshare | Turkey | Inclusivity (during the pandemic) | Smarties Turkey | Bronze |
Win with Algida | Algida | Unilever | Mindshare | Turkey | Customer Experience, Innovation, Technology Innovation | Smarties Turkey | Silver, Finalist (2) |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions | Smarties Turkey | Silver (2), Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights | Smarties China | Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications | Smarties China | Silver (5) |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Cross Media / Cross Mobile Integration, Joint Marketing with Hero App | Smarties China | Silver, Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Bronze |
Give a Thumbs Up | Lay’s | PepsiCo | Mindshare | China | Mobile Social, Joint Marketing with Hero App | Smarties China | Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Data/Insights, The Internet of Things | Smarties China | Silver (2) |
Uniqlo x QQ Music | Uniqlo | Fast Retailing | Mindshare | China | Joint Marketing with Hero App | Smarties China | Bronze |
Protect the Protector | Castrol | BP | Mindshare | China | Voice/Mobile Audio, Best Use of User Generated Content for Communications | Smarties China | Gold, Silver |