MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA

Top Agency Networks - Global 2020

Filter by Region / Country

Mindshare Worldwide


Overall Rank:1
Points:1330.9
Awards Won:108
Finalist(s) Achieved:52

Best in Show(s) Won:2
Gold(s) Won:30
Silver(s) Won:36
Bronze(s) Won:40
Region:Global
Network:WPP

Campaigns and Awards 2020

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties APAC

Finalist

#SafeInTheRain

Provincial Electricity Authority

Provincial Electricity Authority

Mindshare

Thailand

Social Impact / Not for Profit

Smarties APAC

Bronze

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties APAC

Gold

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Brand awareness, mobile video

Smarties APAC

Bronze (2)

Keep a CLEAR Head (Hand free gaming Experience)

Clear

Unilever

Mindshare

Thailand

Innovation

Smarties APAC

Finalist

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Services Launch, Brand Awareness

Smarties APAC

Bronze, Finalist

Lime Flavour

Pepsi

PepsiCo

Mindshare

Thailand

Mobile Social, Innovation & Creativity

Smarties APAC

Finalist (2)

Nutritods 2020

Dancow

Nestlé

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Bronze

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Best Data Driven Display Creative

Smarties APAC

Silver

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Silver

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties APAC

Silver

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver

Sonic the Hedgehog, Catch Him If You Can

United International Pictures

Paramount Pictures

Mindshare

Philippines

Mobile Gaming Gamification & E-Sports

Smarties APAC

Bronze

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale

Breeze

Unilever

Mindshare

Philippines

Best Data Driven Display Creative

Smarties APAC

Bronze

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not for Profit

Smarties APAC

Silver

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties APAC

Silver

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic)

Smarties EMEA

Silver

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Lead Generation / Direct Response / Conversions

Smarties EMEA

Silver

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties EMEA

Gold

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties EMEA

Silver

MB Campaign #PleasureAtHome

Magnum

Unilever

Mindshare

Turkey

Customer Experience

Smarties EMEA

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties EMEA

Finalist

World Mobile Launch

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Brand Awareness

Smarties EMEA

Finalist

#StayAtHome

Kingfisher

United Breweries Group

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Creating a new Advice touchpoint

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Audio / Voice

Smarties India

Finalist

Making India Engage with the #ABCofBudget2020

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Play to Learn the #ABCofTaxes

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Gaming Gamification & E-Sports

Smarties India

Finalist

The ABC of Money Advice

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Video, Seamless Consumer Experience, Home Production

Smarties India

Silver, Bronze, Finalist

What if you could #InteractWithTheFuture ?

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show

Smarties India

Best in Show, Gold (2), Silver, Bronze

2020

Dancow Nutritods

Nestlé

Mindshare

Indonesia

Product / Services Launch, Seamless Consumer Experience, Brand Awareness

Smarties Indonesia

Gold, Silver, Finalist

#CuciTanganmuCuciMukamu

Pond's

Unilever

Mindshare

Indonesia

Innovation & Creativity

Smarties Indonesia

Finalist

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties Indonesia

Gold

Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Bronze

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

KitKat4Takjil Ramadan

KitKat

Nestlé

Mindshare

Indonesia

Mobile Social

Smarties Indonesia

Gold

My Story and You 2019

Dancow Excelnutri+

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Parent Fest

Dancow

Nestlé

Mindshare

Indonesia

Cross Media, Seamless Consumer Experience

Smarties Indonesia

Bronze, Finalist

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative

Smarties Indonesia

Silver, Bronze, Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Location Based Services or Targeting

Smarties Indonesia

Finalist

Ramadan 2020

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties Indonesia

Bronze

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Cross Mobile Integration

Smarties Indonesia

Gold, Bronze

S26 "Yuma" From Learning To Be Great

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Mobile Video, Best Use of Mobile To Drive Sales

Smarties Indonesia

Finalist (2)

S26 #CaraPintarMam Ini Hasilnya

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show

Smarties Indonesia

Best in Show, Bronze (2), Finalist

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales

Smarties Indonesia

Gold (3), Silver, Finalist

Soccer Star Challenge

Rexona

Unilever

Mindshare

Indonesia

Mobile Gaming Gamification & E-Sports, Home Production

Smarties Indonesia

Silver, Bronze

Spreads Happiness and Cheer During a COVID-stricken Ramadan

Wall's

Unilever

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not For Profit, Product / Services Launch, Cross Media

Smarties Indonesia

Gold, Silver, Bronze

Kotex

Kotex

Kimberly-Clark

Mindshare

MENA

Mobile Video

Smarties MENA

Silver

#BlackVoicesCreate

Gushers / Fruit by the Foot

General Mills

Mindshare

USA

Mobile Social, Multicultural, Social Good

Smarties North America

Silver (2), Bronze

Black Community PMP

Kotex

Kimberly-Clark

Mindshare

USA

Multicultural

Smarties North America

Bronze

Game Better With Butterfinger

Butterfinger

Ferrero International

Mindshare

USA

Mobile Gaming Gamification & E-Sports

Smarties North America

Finalist

#PEPcares

PEP

Pepkor

Mindshare

South Africa

Media : Mobile Social

Smarties South Africa

Bronze

Clear Stay At Home

Clear

Unilever

Mindshare

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic), Customer Experience

Smarties Turkey

Bronze, Finalist

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties Turkey

Finalist

International Women's Day - Afife Jale

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Gender Equality in Advertising

Smarties Turkey

Bronze

Keyf-i Turk Faladdin Integration

Nescafé

Nestlé

Mindshare

Turkey

Innovation, Customer Experience, Lead Generation / Direct Response / Conversions, Promotion, Mobile Native

Smarties Turkey

Silver (2), Bronze (2), Finalist

Keyf-i Turk Ignation Labs

Nescafé

Nestlé

Mindshare

Turkey

Mobile Native, Mobile Video, Mobile Search

Smarties Turkey

Bronze (2), Finalist

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties Turkey

Gold

Lock Down Campaign

Ford

The Ford Motor Company

Mindshare

Turkey

Social Responsibility

Smarties Turkey

Finalist

Turkey Very Attractive

Turkcell

Turkcell Holding

Mindshare

Turkey

Brand Awareness

Smarties Turkey

Finalist

TV Summer School

Max Ice Cream

Unilever

Mindshare

Turkey

Social Responsibility

Smarties Turkey

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties Turkey

Bronze

World Mobile Launch

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Brand Awareness

Smarties Turkey

Bronze

Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Lead Generation / Direct Response / Conversions

Smarties Vietnam

Finalist

Delightful Summer Melodies

Tea+

PepsiCo

Mindshare

Vietnam

Mobile Audio / Voice

Smarties Vietnam

Bronze

Follow Me Don’t Cha

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

Heat shock or Chi shock?

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Brand Awareness

Smarties Vietnam

Finalist

Magically turn your kids’ doodles into food orders

GrabFood

Grab

Mindshare

Vietnam

Innovation, Purposeful Marketing, Seamless Consumer Experience

Smarties Vietnam

Gold, Silver, Finalist

Sell Away Your Grudges For Tet

Mirinda

PepsiCo

Mindshare

Vietnam

Cross Media, Best Data Driven Display Creative

Smarties Vietnam

Gold, Finalist

Shoo Away The Heat

7 Up

PepsiCo

Mindshare

Vietnam

Promotion, Seamless Consumer Experience

Smarties Vietnam

Finalist (2)

Stay Fit @Home – The New Norm in Social Distancing

Revive

PepsiCo

Mindshare

Vietnam

Mobile Video

Smarties Vietnam

Bronze

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties Vietnam

Gold

Your Everyday Life Is A Sport

Revive

PepsiCo

Mindshare

Vietnam

Product / Services Launch

Smarties Vietnam

Bronze

#BlackVoicesCreate

Gushers / Fruit by the Foot

General Mills

Mindshare

USA

Multicultural

Smarties X

Bronze

A fund raising Initiative to provide 2.5 million meals In India

Pepsi

PepsiCo

Mindshare

India

Social Good

Smarties X

Gold

Black Community PMP

Kotex

Kimberly-Clark

Mindshare

USA

Multicultural

Smarties X

Finalist

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

Creating a trusted service for girls and overcoming taboos

Kotex

Kimberly-Clark

Mindshare

Russia

mCommerce, Relationship Building / CRM, Promotion, Mobile Social

Smarties X

Gold, Silver (2), Bronze

Delivering hygiene one meal at a time

Lifebuoy

Unilever

Mindshare

India

Lead Generation / Direct Response / Conversions, Cross Media

Smarties X

Gold, Silver

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Mobile Video

Smarties X

Bronze

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Social Distancing

Smarties X

Finalist

Essentials on Wheels

Unilever

Unilever

Mindshare

India

mCommerce

Smarties X

Bronze

Face Your Hesitations and #SeeWhatHappens

Pond's

Unilever

Mindshare

Philippines

Cross Mobile Integration, Innovation

Smarties X

Silver, Bronze

From Tianyi with Love

Nescafé

Nestlé

Mindshare

China

Innovation, VR/AR/MR

Smarties X

Gold, Silver

Infallible Hotpot Challenge

L'Oréal

L'Oréal

Mindshare

China

Promotion

Smarties X

Gold

Joyride: Getting Reluctant Runners Running

Nike

Nike

Mindshare

China

Mobile Gaming Gamification & E-Sports, Cross Mobile Integration

Smarties X

Gold, Silver

Live Just Don't Quit

Nike

Nike

Mindshare

China

Social Distancing, Social Good

Smarties X

Gold, Silver

Men Swipes All: Hijacking League of Legends

Clear

Unilever

Mindshare

Vietnam

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist

Next%: Speed is Your Currency

Nike

Nike

Mindshare

China

mCommerce, Relationship Building / CRM

Smarties X

Gold, Silver

Pollution Alert System

Blueair

Unilever

Mindshare

India

Location Based Services or Targeting

Smarties X

Gold

Pray for Kay

OMO

Unilever

Mindshare

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Real-Time Infection Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Location Based Services or Targeting, Data/Insights

Smarties X

Gold (2)

Super Relatable

SuperNAN

Nestlé

Mindshare

China

Data/Insights

Smarties X

Silver

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Silver

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Product / Services Launch

Smarties X

Finalist

When Indian Youth practiced The New Normal With Swag

Pepsi

PepsiCo

Mindshare

India

Social Distancing, User Generated

Smarties X

Gold (2)