| Overall Rank: | 1 |
| Points: | 89.1 |
| Awards Won: | 17 |
| Finalist(s) Achieved: | 12 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 6 |
| Location: | Taguig |
| Region: | Philippines |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Do the #RexonaFirstDayVibe |
Rexona |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion |
Smarties APAC |
Finalist |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
KOL-Powered Immersive Shopping Experience |
Tresemme |
Unilever |
Mindshare |
Philippines |
Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold, Silver, Finalist |
Accelerating the Next-Generation Ford Territory Launch Through Navigational Data |
Ford |
The Ford Motor Company |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Finalist |
Man at His Best |
AXE |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Finalist |
Best-Ever Summer: making Revenge Travel possible through social entertainment |
Sunsilk |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Do the #RexonaFirstDayVibe |
Rexona |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video, Instant Impact / Promotion |
Smarties Philippines |
Silver, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good |
Breeze |
Unilever |
Mindshare |
Philippines |
Brand Purpose / Activism |
Smarties Philippines |
Bronze |
Empowers Modern Filipinas to be their Best |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion, Product and / or Service Launch |
Smarties Philippines |
Silver, Bronze |
Everest - Maximizing Household Data to Capture High-Value Consumers |
Ford |
The Ford Motor Company |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Silver |
How AI helped Rebisco Sandwich's Growth in the Category |
Rebisco |
Rebisco |
Mindshare |
Philippines |
Programmatic |
Smarties Philippines |
Bronze |
Create Your Own Tinola Adventure |
Knorr |
Unilever |
Mindshare |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Silver |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills |
Knorr |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties Philippines |
Gold, Silver |
#BringYourClayGame from Gaming to Grooming |
Master |
Unilever |
Mindshare |
Philippines |
Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Philippines |
Bronze (2), Finalist |
Panacea Red AR Filter |
Pond's |
Unilever |
Mindshare |
Philippines |
Programmatic, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Philippines |
Finalist (2) |
Personalization with Pond's |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Finalist |
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards |
Surf |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Silver |
Live Streamer Collaboration: “From One Wise Mom to Another |
Surf |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Gold |
Survival of the Freshest |
Rexona |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Finalist |
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic |
Selecta |
Unilever |
Mindshare |
Philippines |
Brand Purpose / Activism |
Smarties Philippines |
Bronze |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Personalisation |
Smarties Philippines |
Silver |