MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - China 2023

Mindshare


Overall Rank:1
Points:274.9
Awards Won:16
Finalist(s) Achieved:0

Best in Show(s) Won:0
Gold(s) Won:4
Silver(s) Won:5
Bronze(s) Won:7
Location:Shanghai
Region:China
Network:WPP

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

Dirt For Good (China)

OMO

Unilever

Mindshare

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

Find Your Flavour

Lay's

PepsiCo

Mindshare

China (Mainland)

Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Powerful without Sugar

KangShiFu

Master Kong

Mindshare

China (Mainland)

Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce

Smarties China

Silver, Bronze (2)

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)

Rural Revitalization Campaign

Yili Guliduo

Yili Group

Mindshare

China (Mainland)

Sustainable marketing

Smarties China

Gold