| Overall Rank: | 1 |
| Points: | 271.8 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 7 |
| Location: | Shanghai |
| Region: | China |
| Network: | Mindshare Worldwide |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
Powerful without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce | Smarties China | Silver, Bronze (2) |
Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
Rural Revitalization Campaign | Guliduo | Yili Group | Mindshare | China | Sustainable marketing | Smarties China | Gold |
Powerful Without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Social / Influencer Commerce | Smarties X | Silver |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties X | Gold, Silver |