| Overall Rank: | 1 |
| Points: | 271.8 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 7 |
| Location: | Shanghai |
| Region: | China |
| Network: | Mindshare Worldwide |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Putting Commerce in Social Commerce |
Comfort |
Unilever |
Mindshare |
China |
Product / Service Launch, Social Media Marketing |
Smarties APAC |
Finalist (2) |
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels |
Smarties APAC |
Silver (3) |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Social / Influencer Commerce, Instant Impact |
Smarties APAC |
Gold, Silver |
Powerful without Sugar |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce |
Smarties China |
Silver, Bronze (2) |
Dirt for Good (China) |
OMO |
Unilever |
Mindshare |
China |
Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing |
Smarties China |
Silver, Bronze |
"Fearless 1980†Digital Collectibles |
Clear |
Unilever |
Mindshare |
China |
Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce |
Smarties China |
Silver, Bronze |
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Gold, Bronze (2) |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content |
Smarties China |
Gold, Silver, Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold, Silver |
Rural Revitalization Campaign |
Guliduo |
Yili Group |
Mindshare |
China |
Sustainable marketing |
Smarties China |
Gold |
Powerful Without Sugar |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Social / Influencer Commerce |
Smarties X |
Silver |
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Cross Platform - All Media, Customer Life-Cycle Marketing |
Smarties X |
Silver (2) |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Social / Influencer Commerce, Instant Impact |
Smarties X |
Gold, Silver |