MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - APAC 2021

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Overall Rank: 1
Points: 271.6
Awards Won: 115
Finalist(s) Achieved: 61

Best in Show(s) Won: 1
Gold(s) Won: 30
Silver(s) Won: 54
Bronze(s) Won: 30
Location: Shanghai
Region: APAC

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions

Smarties X

Silver

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Connected Devices / The Internet of Things

Smarties X

Gold

Nautilus: Lighting Up Guangzhou

Lincoln

The Ford Motor Company

Mindshare

China

Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation

Smarties X

Gold, Silver, Finalist

Protect the Protector

Castrol

BP

Mindshare

China

Audio / Sonic Branding

Smarties X

Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Innovation

Smarties X

Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Innovation

Smarties X

Silver

#Unstoppable China

Lux

Unilever

Mindshare

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Audio / Sonic Branding, User Generated / Influencer Marketing

Smarties X

Silver, Finalist

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)

Smarties X

Silver (2), Bronze

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Social Media Marketing

Smarties X

Finalist

5 Lipton Cups That Will Make Your Day

Lipton

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Finalist

Online Store - Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Service Launch

Smarties X

Bronze

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Moving business outcomes with creators on Instagram

Facebook

Meta

Mindshare

India

User Generated / Influencer Marketing

Smarties X

Finalist

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit, Brand Activism

Smarties X

Silver, Bronze

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Brand Experience

Smarties X

Finalist

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Lead Generation, Product / Service Launch

Smarties X

Silver (2), Bronze

How UltraTech mirrored the success of onground activation to online

UltraTech Cement

Aditya Birla Group

Mindshare

India

Brand Experience

Smarties X

Finalist

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Mobile Integration

Smarties X

Silver

Disinfection Alert System

Domex

Unilever

Mindshare

India

Location Targeting

Smarties X

Silver

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions, Best in Show, Lead Generation

Smarties APAC

Best in Show, Gold (2)

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Connected Devices / The Internet of Things

Smarties APAC

Gold

Nautilus: Lighting Up Guangzhou

Lincoln

The Ford Motor Company

Mindshare

China

Connected Devices / The Internet of Things

Smarties APAC

Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Gold

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

#Unstoppable China

Lux

Unilever

Mindshare

China

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Bronze, Finalist

Thermal Scan For Hidden Bacteria

Clear

Unilever

Mindshare

India

Programmatic and Machine Learning

Smarties APAC

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Mobile Audio / Voice

Smarties APAC

Gold

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit

Smarties APAC

Gold, Silver, Finalist

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

Mindshare

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Whitening Launching

Closeup

Unilever

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Finalist

Live the Ranger life

Ford

The Ford Motor Company

Mindshare

Vietnam

Data/Insights, Programmatic and Machine Learning

Smarties APAC

Bronze (2)

An Everest Adventure with AI

Ford

The Ford Motor Company

Mindshare

Vietnam

Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative

Smarties APAC

Gold, Silver, Bronze

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Data/Insights

Smarties APAC

Finalist

U-Win: Connecting with consumers through unique value exchange

Unilever

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Bronze

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Gaming / Gamification & E-Sports, Innovation

Smarties APAC

Finalist (2)

Talking Man-to-Man: A Passion to Sales Story

Clear

Unilever

Mindshare

Vietnam

Location Targeting, Mobile App (includes mCommerce Solutions)

Smarties APAC

Finalist (2)

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Best use of Branded Content, Data/Insights, Innovation

Smarties APAC

Silver, Bronze (2)

Be The Star: First Ever Online Celebrity Search with Eskinol Naturals

Eskinol

Unilever

Mindshare

Philippines

Mobile App (includes mCommerce Solutions)

Smarties APAC

Bronze

#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs

Baby Dove

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Silver

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties APAC

Finalist

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of Branded Content

Smarties APAC

Gold

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Gold, Silver

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Programmatic and Machine Learning

Smarties APAC

Silver, Bronze

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

How Vietnam Contained COVID-19

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties APAC

Silver

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Product / Service Launch

Smarties APAC

Finalist

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Data Driven Display Creative

Smarties APAC

Silver

FIK Mobile Campaign Packs a Mean Punch

HIT

Godrej Group

Mindshare

India

Product / Service Launch

Smarties India

Finalist

Save Our Restaurants

Pepsi

PepsiCo

Mindshare

India

Social Impact / Not-For-Profit

Smarties India

Gold

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Video Advertising, Best use of Branded Content

Smarties India

Gold (2)

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of vernacular language in mobile advertising, Cross Channel Integration

Smarties India

Gold, Silver

How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech Cement

Aditya Birla Group

Mindshare

India

Contextual / Native Advertising

Smarties India

Silver

The Right Click

Axe

Unilever

Mindshare

India

Best use of Branded Content

Smarties India

Silver

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative

Smarties India

Gold (2), Silver, Finalist

Essentials On Wheels

Unilever

Unilever

Mindshare

India

Mobile App (includes mCommerce Solutions)

Smarties India

Finalist

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties India

Gold

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Brand Experience in Mobile Rich Media

Smarties India

Silver

Beat The Bacteria

Vim

Unilever

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Fun Progressive Learning With Augmented Reality

Wyeth Gold

Nestlé

Mindshare

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Gold

Bringing Offline Dental Care to Users on Mobile

Pepsodent

Unilever

Mindshare

Indonesia

Location Targeting, Seamless Consumer Experience

Smarties Indonesia

Finalist (2)

Lifebuoy arms Indonesians against COVID with the power of real-time data

Lifebuoy

Unilever

Mindshare

Indonesia

Video Advertising, Best Data Driven Display Creative

Smarties Indonesia

Silver, Finalist

Delivers Beauty With a Boost

Pond's

Unilever

Mindshare

Indonesia

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative

Smarties Indonesia

Finalist (3)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

Mindshare

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Indonesian Street Flavours Come Online with Festival Jajanan Bango

Bango

Unilever

Mindshare

Indonesia

Brand Awareness / Experience

Smarties Indonesia

Finalist

Age Miracle #SekarangUntukNanti

Pond's

Unilever

Mindshare

Indonesia

Video Advertising

Smarties Indonesia

Bronze

DANCOW FortiGro fosters the spirit of Ramadhan

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Philosophy

Kopi Negeri

Unilever

Mindshare

Indonesia

Product / Service Launch, Cross Channel Integration

Smarties Indonesia

Silver, Bronze

Happiness delivered home

Walls

Unilever

Mindshare

Indonesia

Lead Generation, Cross Mobile Integration

Smarties Indonesia

Silver, Bronze

Let Children Play

Paddle Pop

Unilever

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Silver

InDEOnesia

Rexona

Unilever

Mindshare

Indonesia

Lead Generation, Consumer Promotions

Smarties Indonesia

Finalist (2)

Celebrating Moms on Mother's Day with DANCOW

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice, Brand Awareness / Experience

Smarties Indonesia

Finalist (2)

Inspires Indonesia with Inspigo

Bear Brand

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Finalist

#BundaBangga Campaign

DANCOW Nutritods

Nestlé

Mindshare

Indonesia

Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze, Finalist

The Science behind Exceptional #DariBelajarJadiHebat

S-26 Procal Gold

Nestlé

Mindshare

Indonesia

Cross Channel Integration, Consumer Promotions

Smarties Indonesia

Bronze, Finalist

DREAM BIG Grow Happy Campaign

Lactogrow

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze

World Oral Health Day Campaign

Pepsodent

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Dongeng Aku dan Kau Festival

DANCOW Nutritods

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

Learning Expert Series: Building The Brand Credibility

S-26 Procal Gold

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

Super Hair Super Day

Dove

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

SIAP JADI JAGOAN PUASA (Ramadan 2021)

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

Brightest Squad Hunt

Rexona

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

#SiapkanSekarang 2.0

Nankid

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Bronze

Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials

S-26 Procal Nutrissentials

Nestlé

Mindshare

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Next Dalgona Hunt

Nescafe

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Bronze

Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement

S-26 Procal Nutrissentials

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

#GrowHappyDirumahAja

Lactogrow

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Finalist

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

Mindshare

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Live the Ranger life

Ford

The Ford Motor Company

Mindshare

Vietnam

Innovation, Programmatic and Machine Learning

Smarties Vietnam

Silver, Finalist

Calcium Corbiere unites pregnant TikTokers

Calcium Corbiere

Sanofi

Mindshare

Vietnam

Social Media Marketing

Smarties Vietnam

Gold

An Everest Adventure with AI

Ford

The Ford Motor Company

Mindshare

Vietnam

Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning

Smarties Vietnam

Gold, Finalist (2)

Ultimate Victory in eSports

Castrol

BP

Mindshare

Vietnam

Consumer Promotions, Gaming / Gamification & E-Sports

Smarties Vietnam

Silver, Finalist

Live Life Exhilarated

Castrol

BP

Mindshare

Vietnam

Video Advertising

Smarties Vietnam

Silver

The ULTIMATE Launch

Castrol

BP

Mindshare

Vietnam

Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH)

Smarties Vietnam

Bronze, Finalist (3)

Seamless mobile experience boosted lead quality

Grab

Grab

Mindshare

Vietnam

Consumer Promotions

Smarties Vietnam

Finalist

GrabMart Wet market_Digitalize the least digital

Grab

Grab

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties Vietnam

Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications

Smarties China

Gold (3), Silver (2), Bronze

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights

Smarties China

Gold (3)

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications

Smarties China

Silver (5)

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Cross Media / Cross Mobile Integration, Joint Marketing with Hero App

Smarties China

Silver, Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Silver

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Bronze

Give a Thumbs Up

Lay’s

PepsiCo

Mindshare

China

Mobile Social, Joint Marketing with Hero App

Smarties China

Gold, Bronze

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Data/Insights, The Internet of Things

Smarties China

Silver (2)

Uniqlo x QQ Music

Uniqlo

Fast Retailing

Mindshare

China

Joint Marketing with Hero App

Smarties China

Bronze

Protect the Protector

Castrol

BP

Mindshare

China

Voice/Mobile Audio, Best Use of User Generated Content for Communications

Smarties China

Gold, Silver