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Top Media Agencies - APAC 2020
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Mindshare
| Overall Rank: | 1 |
| Points: | 292.2 |
| Awards Won: | 73 |
| Finalist(s) Achieved: | 32 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 27 |
| Silver(s) Won: | 24 |
| Bronze(s) Won: | 20 |
| Location: | Jakarta |
| Region: | APAC |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#GrowHappyDiRumahAja with Spotify | Lactogrow | Nestlé | Mindshare | Indonesia | Cross Mobile Integration | Smarties APAC | Finalist |
A cup from home | Nescafé | Nestlé | Mindshare | Indonesia | Home Production | Smarties APAC | Gold |
Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Services Launch, Brand Awareness | Smarties APAC | Bronze, Finalist |
Nutritods 2020 | Dancow | Nestlé | Mindshare | Indonesia | Product / Services Launch | Smarties APAC | Bronze |
Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Best Data Driven Display Creative | Smarties APAC | Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Product / Services Launch | Smarties APAC | Silver |
Really Can | Bear Brand | Nestlé | Mindshare | Indonesia | Cross Media | Smarties APAC | Silver |
S26 AR Book | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties APAC | Silver |
Toc Tien AI Influencer | Clear | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity | Smarties APAC | Gold, Finalist (3) |
Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not for Profit | Smarties APAC | Silver |
With You On The Road Ahead | Castrol | BP | Mindshare | Vietnam | Relationship Building / CRM | Smarties APAC | Silver |
#StayAtHome | Kingfisher | United Breweries Group | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
Creating a new Advice touchpoint | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Audio / Voice | Smarties India | Finalist |
Making India Engage with the #ABCofBudget2020 | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
Play to Learn the #ABCofTaxes | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Gaming Gamification & E-Sports | Smarties India | Finalist |
The ABC of Money Advice | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Video, Seamless Consumer Experience, Home Production | Smarties India | Silver, Bronze, Finalist |
What if you could #InteractWithTheFuture ? | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show | Smarties India | Best in Show, Gold (2), Silver, Bronze |
2020 | Dancow Nutritods | Nestlé | Mindshare | Indonesia | Product / Services Launch, Seamless Consumer Experience, Brand Awareness | Smarties Indonesia | Gold, Silver, Finalist |
#CuciTanganmuCuciMukamu | Pond's | Unilever | Mindshare | Indonesia | Innovation & Creativity | Smarties Indonesia | Finalist |
#GrowHappyDiRumahAja with Spotify | Lactogrow | Nestlé | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
A cup from home | Nescafé | Nestlé | Mindshare | Indonesia | Home Production | Smarties Indonesia | Gold |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan | Lifebuoy | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Bronze |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign | Citra | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
KitKat4Takjil Ramadan | KitKat | Nestlé | Mindshare | Indonesia | Mobile Social | Smarties Indonesia | Gold |
My Story and You 2019 | Dancow Excelnutri+ | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Parent Fest | Dancow | Nestlé | Mindshare | Indonesia | Cross Media, Seamless Consumer Experience | Smarties Indonesia | Bronze, Finalist |
Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative | Smarties Indonesia | Silver, Bronze, Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Location Based Services or Targeting | Smarties Indonesia | Finalist |
Ramadan 2020 | Bear Brand | Nestlé | Mindshare | Indonesia | Cross Media | Smarties Indonesia | Bronze |
Really Can | Bear Brand | Nestlé | Mindshare | Indonesia | Lead Generation / Direct Response / Conversions, Cross Mobile Integration | Smarties Indonesia | Gold, Bronze |
S26 "Yuma" From Learning To Be Great | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Mobile Video, Best Use of Mobile To Drive Sales | Smarties Indonesia | Finalist (2) |
S26 #CaraPintarMam Ini Hasilnya | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show | Smarties Indonesia | Best in Show, Bronze (2), Finalist |
S26 AR Book | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales | Smarties Indonesia | Gold (3), Silver, Finalist |
Soccer Star Challenge | Rexona | Unilever | Mindshare | Indonesia | Mobile Gaming Gamification & E-Sports, Home Production | Smarties Indonesia | Silver, Bronze |
Spreads Happiness and Cheer During a COVID-stricken Ramadan | Wall's | Unilever | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not For Profit, Product / Services Launch, Cross Media | Smarties Indonesia | Gold, Silver, Bronze |
Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Lead Generation / Direct Response / Conversions | Smarties Vietnam | Finalist |
Delightful Summer Melodies | Tea+ | PepsiCo | Mindshare | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Bronze |
Follow Me Don’t Cha | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
Heat shock or Chi shock? | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Brand Awareness | Smarties Vietnam | Finalist |
Magically turn your kids’ doodles into food orders | GrabFood | Grab | Mindshare | Vietnam | Innovation, Purposeful Marketing, Seamless Consumer Experience | Smarties Vietnam | Gold, Silver, Finalist |
Sell Away Your Grudges For Tet | Mirinda | PepsiCo | Mindshare | Vietnam | Cross Media, Best Data Driven Display Creative | Smarties Vietnam | Gold, Finalist |
Shoo Away The Heat | 7 Up | PepsiCo | Mindshare | Vietnam | Promotion, Seamless Consumer Experience | Smarties Vietnam | Finalist (2) |
Stay Fit @Home – The New Norm in Social Distancing | Revive | PepsiCo | Mindshare | Vietnam | Mobile Video | Smarties Vietnam | Bronze |
With You On The Road Ahead | Castrol | BP | Mindshare | Vietnam | Relationship Building / CRM | Smarties Vietnam | Gold |
Your Everyday Life Is A Sport | Revive | PepsiCo | Mindshare | Vietnam | Product / Services Launch | Smarties Vietnam | Bronze |
A fund raising Initiative to provide 2.5 million meals In India | Pepsi | PepsiCo | Mindshare | India | Social Good | Smarties X | Gold |
COVID-19: How Vietnam Beat Rest of the World | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not For Profit, User Generated, mCommerce | Smarties X | Bronze (3) |
Delivering hygiene one meal at a time | Lifebuoy | Unilever | Mindshare | India | Lead Generation / Direct Response / Conversions, Cross Media | Smarties X | Gold, Silver |
Essentials on Wheels | Unilever | Unilever | Mindshare | India | mCommerce | Smarties X | Bronze |
From Tianyi with Love | Nescafé | Nestlé | Mindshare | China | Innovation, VR/AR/MR | Smarties X | Gold, Silver |
Infallible Hotpot Challenge | L'Oréal | L'Oréal | Mindshare | China | Promotion | Smarties X | Gold |
Joyride: Getting Reluctant Runners Running | Nike | Nike | Mindshare | China | Mobile Gaming Gamification & E-Sports, Cross Mobile Integration | Smarties X | Gold, Silver |
Live Just Don't Quit | Nike | Nike | Mindshare | China | Social Distancing, Social Good | Smarties X | Gold, Silver |
Men Swipes All: Hijacking League of Legends | Clear | Unilever | Mindshare | Vietnam | Mobile Gaming Gamification & E-Sports, Brand Awareness | Smarties X | Silver, Finalist |
Next%: Speed is Your Currency | Nike | Nike | Mindshare | China | mCommerce, Relationship Building / CRM | Smarties X | Gold, Silver |
Pollution Alert System | Blueair | Unilever | Mindshare | India | Location Based Services or Targeting | Smarties X | Gold |
Pray for Kay | OMO | Unilever | Mindshare | Vietnam | Mobile Social, Social Impact / Not For Profit | Smarties X | Finalist (2) |
Real-Time Infection Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Location Based Services or Targeting, Data/Insights | Smarties X | Gold (2) |
Super Relatable | SuperNAN | Nestlé | Mindshare | China | Data/Insights | Smarties X | Silver |
Toc Tien AI Influencer | Clear | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Silver |
When Indian Youth practiced The New Normal With Swag | Pepsi | PepsiCo | Mindshare | India | Social Distancing, User Generated | Smarties X | Gold (2) |