MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA

Top Media Agencies - APAC 2020

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Mindshare


Overall Rank:1
Points:292.2
Awards Won:73
Finalist(s) Achieved:32

Best in Show(s) Won:2
Gold(s) Won:27
Silver(s) Won:24
Bronze(s) Won:20
Location:Jakarta
Region:APAC

Campaigns and Awards 2020

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties APAC

Finalist

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties APAC

Gold

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Services Launch, Brand Awareness

Smarties APAC

Bronze, Finalist

Nutritods 2020

Dancow

Nestlé

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Bronze

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Best Data Driven Display Creative

Smarties APAC

Silver

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Silver

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties APAC

Silver

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not for Profit

Smarties APAC

Silver

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties APAC

Silver

#StayAtHome

Kingfisher

United Breweries Group

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Creating a new Advice touchpoint

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Audio / Voice

Smarties India

Finalist

Making India Engage with the #ABCofBudget2020

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Play to Learn the #ABCofTaxes

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Gaming Gamification & E-Sports

Smarties India

Finalist

The ABC of Money Advice

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Video, Seamless Consumer Experience, Home Production

Smarties India

Silver, Bronze, Finalist

What if you could #InteractWithTheFuture ?

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show

Smarties India

Best in Show, Gold (2), Silver, Bronze

2020

Dancow Nutritods

Nestlé

Mindshare

Indonesia

Product / Services Launch, Seamless Consumer Experience, Brand Awareness

Smarties Indonesia

Gold, Silver, Finalist

#CuciTanganmuCuciMukamu

Pond's

Unilever

Mindshare

Indonesia

Innovation & Creativity

Smarties Indonesia

Finalist

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties Indonesia

Gold

Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Bronze

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

KitKat4Takjil Ramadan

KitKat

Nestlé

Mindshare

Indonesia

Mobile Social

Smarties Indonesia

Gold

My Story and You 2019

Dancow Excelnutri+

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Parent Fest

Dancow

Nestlé

Mindshare

Indonesia

Cross Media, Seamless Consumer Experience

Smarties Indonesia

Bronze, Finalist

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative

Smarties Indonesia

Silver, Bronze, Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Location Based Services or Targeting

Smarties Indonesia

Finalist

Ramadan 2020

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties Indonesia

Bronze

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Cross Mobile Integration

Smarties Indonesia

Gold, Bronze

S26 "Yuma" From Learning To Be Great

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Mobile Video, Best Use of Mobile To Drive Sales

Smarties Indonesia

Finalist (2)

S26 #CaraPintarMam Ini Hasilnya

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show

Smarties Indonesia

Best in Show, Bronze (2), Finalist

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales

Smarties Indonesia

Gold (3), Silver, Finalist

Soccer Star Challenge

Rexona

Unilever

Mindshare

Indonesia

Mobile Gaming Gamification & E-Sports, Home Production

Smarties Indonesia

Silver, Bronze

Spreads Happiness and Cheer During a COVID-stricken Ramadan

Wall's

Unilever

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not For Profit, Product / Services Launch, Cross Media

Smarties Indonesia

Gold, Silver, Bronze

Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Lead Generation / Direct Response / Conversions

Smarties Vietnam

Finalist

Delightful Summer Melodies

Tea+

PepsiCo

Mindshare

Vietnam

Mobile Audio / Voice

Smarties Vietnam

Bronze

Follow Me Don’t Cha

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

Heat shock or Chi shock?

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Brand Awareness

Smarties Vietnam

Finalist

Magically turn your kids’ doodles into food orders

GrabFood

Grab

Mindshare

Vietnam

Innovation, Purposeful Marketing, Seamless Consumer Experience

Smarties Vietnam

Gold, Silver, Finalist

Sell Away Your Grudges For Tet

Mirinda

PepsiCo

Mindshare

Vietnam

Cross Media, Best Data Driven Display Creative

Smarties Vietnam

Gold, Finalist

Shoo Away The Heat

7 Up

PepsiCo

Mindshare

Vietnam

Promotion, Seamless Consumer Experience

Smarties Vietnam

Finalist (2)

Stay Fit @Home – The New Norm in Social Distancing

Revive

PepsiCo

Mindshare

Vietnam

Mobile Video

Smarties Vietnam

Bronze

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties Vietnam

Gold

Your Everyday Life Is A Sport

Revive

PepsiCo

Mindshare

Vietnam

Product / Services Launch

Smarties Vietnam

Bronze

A fund raising Initiative to provide 2.5 million meals In India

Pepsi

PepsiCo

Mindshare

India

Social Good

Smarties X

Gold

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

Delivering hygiene one meal at a time

Lifebuoy

Unilever

Mindshare

India

Lead Generation / Direct Response / Conversions, Cross Media

Smarties X

Gold, Silver

Essentials on Wheels

Unilever

Unilever

Mindshare

India

mCommerce

Smarties X

Bronze

From Tianyi with Love

Nescafé

Nestlé

Mindshare

China

Innovation, VR/AR/MR

Smarties X

Gold, Silver

Infallible Hotpot Challenge

L'Oréal

L'Oréal

Mindshare

China

Promotion

Smarties X

Gold

Joyride: Getting Reluctant Runners Running

Nike

Nike

Mindshare

China

Mobile Gaming Gamification & E-Sports, Cross Mobile Integration

Smarties X

Gold, Silver

Live Just Don't Quit

Nike

Nike

Mindshare

China

Social Distancing, Social Good

Smarties X

Gold, Silver

Men Swipes All: Hijacking League of Legends

Clear

Unilever

Mindshare

Vietnam

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist

Next%: Speed is Your Currency

Nike

Nike

Mindshare

China

mCommerce, Relationship Building / CRM

Smarties X

Gold, Silver

Pollution Alert System

Blueair

Unilever

Mindshare

India

Location Based Services or Targeting

Smarties X

Gold

Pray for Kay

OMO

Unilever

Mindshare

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Real-Time Infection Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Location Based Services or Targeting, Data/Insights

Smarties X

Gold (2)

Super Relatable

SuperNAN

Nestlé

Mindshare

China

Data/Insights

Smarties X

Silver

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Silver

When Indian Youth practiced The New Normal With Swag

Pepsi

PepsiCo

Mindshare

India

Social Distancing, User Generated

Smarties X

Gold (2)