Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions |
Smarties X |
Silver |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties X |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation |
Smarties X |
Gold, Silver, Finalist |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Audio / Sonic Branding |
Smarties X |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Innovation |
Smarties X |
Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Innovation |
Smarties X |
Silver |
#Unstoppable China |
Lux |
Unilever |
Mindshare |
Singapore |
Social Impact / Not-For-Profit |
Smarties X |
Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Cross Mobile Integration, Contextual / Native Advertising |
Smarties X |
Silver, Finalist |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Audio / Sonic Branding, User Generated / Influencer Marketing |
Smarties X |
Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) |
Smarties X |
Silver (2), Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI |
Clear |
Unilever |
Mindshare |
Indonesia |
Social Media Marketing |
Smarties X |
Finalist |
5 Lipton Cups That Will Make Your Day |
Lipton |
Unilever |
Mindshare |
Vietnam |
Machine Learning and AI |
Smarties X |
Finalist |
Online Store - Conversational Commerce |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Machine Learning and AI, Mobile App (includes mCommerce Solutions) |
Smarties X |
Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Product / Service Launch |
Smarties X |
Bronze |
Hijacking Live Game with Real-Time Prediction |
Clear |
Unilever |
Mindshare |
Vietnam |
Cross Mobile Integration, Contextual / Native Advertising |
Smarties X |
Silver, Finalist |
Moving business outcomes with creators on Instagram |
Facebook |
Meta |
Mindshare |
India |
User Generated / Influencer Marketing |
Smarties X |
Finalist |
Covid-19 Hyper Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit, Brand Activism |
Smarties X |
Silver, Bronze |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
Every Prayer Starts with a Clean Pair of Hands |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties X |
Silver |
Safety4All - Love, Like Safety, Does Not Discriminate |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Consumer Promotions, Lead Generation, Product / Service Launch |
Smarties X |
Silver (2), Bronze |
How UltraTech mirrored the success of onground activation to online |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Mobile Integration |
Smarties X |
Silver |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Location Targeting |
Smarties X |
Silver |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions, Best in Show, Lead Generation |
Smarties APAC |
Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Gold |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
#Unstoppable China |
Lux |
Unilever |
Mindshare |
China |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Bronze, Finalist |
Thermal Scan For Hidden Bacteria |
Clear |
Unilever |
Mindshare |
India |
Programmatic and Machine Learning |
Smarties APAC |
Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Mobile Audio / Voice |
Smarties APAC |
Gold |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit |
Smarties APAC |
Gold, Silver, Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge |
Mirinda |
PepsiCo |
Mindshare |
Thailand |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Finalist |
Whitening Launching |
Closeup |
Unilever |
Mindshare |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Finalist |
Live the Ranger life |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Data/Insights, Programmatic and Machine Learning |
Smarties APAC |
Bronze (2) |
An Everest Adventure with AI |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative |
Smarties APAC |
Gold, Silver, Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI |
Clear |
Unilever |
Mindshare |
Indonesia |
Data/Insights |
Smarties APAC |
Finalist |
U-Win: Connecting with consumers through unique value exchange |
Unilever |
Unilever |
Mindshare |
Philippines |
Lead Generation |
Smarties APAC |
Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Best use of Branded Content |
Smarties APAC |
Bronze |
Hijacking Live Game with Real-Time Prediction |
Clear |
Unilever |
Mindshare |
Vietnam |
Gaming / Gamification & E-Sports, Innovation |
Smarties APAC |
Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story |
Clear |
Unilever |
Mindshare |
Vietnam |
Location Targeting, Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist (2) |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Best use of Branded Content, Data/Insights, Innovation |
Smarties APAC |
Silver, Bronze (2) |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals |
Eskinol |
Unilever |
Mindshare |
Philippines |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Bronze |
#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs |
Baby Dove |
Unilever |
Mindshare |
Philippines |
Lead Generation |
Smarties APAC |
Silver |
#StopTheBeautyTest |
Dove |
Unilever |
Mindshare |
India |
Cross Channel Integration |
Smarties APAC |
Finalist |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of Branded Content |
Smarties APAC |
Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Gold, Silver |
Covid-19 Hyper Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Best Data Driven Display Creative, Programmatic and Machine Learning |
Smarties APAC |
Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Consumer Promotions, Social Media Marketing |
Smarties APAC |
Gold, Silver |
How Vietnam Contained COVID-19 |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties APAC |
Silver |
Safety4All - Love, Like Safety, Does Not Discriminate |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Product / Service Launch |
Smarties APAC |
Finalist |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
FIK Mobile Campaign Packs a Mean Punch |
HIT |
Godrej Group |
Mindshare |
India |
Product / Service Launch |
Smarties India |
Finalist |
Save Our Restaurants |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Impact / Not-For-Profit |
Smarties India |
Gold |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Video Advertising, Best use of Branded Content |
Smarties India |
Gold (2) |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of vernacular language in mobile advertising, Cross Channel Integration |
Smarties India |
Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Contextual / Native Advertising |
Smarties India |
Silver |
The Right Click |
Axe |
Unilever |
Mindshare |
India |
Best use of Branded Content |
Smarties India |
Silver |
Stamina Meter - A new currency in town! |
Boost |
Unilever |
Mindshare |
India |
Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative |
Smarties India |
Gold (2), Silver, Finalist |
Essentials On Wheels |
Unilever |
Unilever |
Mindshare |
India |
Mobile App (includes mCommerce Solutions) |
Smarties India |
Finalist |
#StopTheBeautyTest |
Dove |
Unilever |
Mindshare |
India |
Cross Channel Integration |
Smarties India |
Gold |
Disinfection Alert System |
Domex |
Unilever |
Mindshare |
India |
Best Brand Experience in Mobile Rich Media |
Smarties India |
Silver |
Beat The Bacteria |
Vim |
Unilever |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
Fun Progressive Learning With Augmented Reality |
Wyeth Gold |
Nestlé |
Mindshare |
Indonesia |
Most Engaging Mobile Creative |
Smarties Indonesia |
Gold |
Bringing Offline Dental Care to Users on Mobile |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Location Targeting, Seamless Consumer Experience |
Smarties Indonesia |
Finalist (2) |
Lifebuoy arms Indonesians against COVID with the power of real-time data |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Video Advertising, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Finalist |
Delivers Beauty With a Boost |
Pond's |
Unilever |
Mindshare |
Indonesia |
Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative |
Smarties Indonesia |
Finalist (3) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign |
Royco |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Most Engaging Mobile Creative |
Smarties Indonesia |
Finalist (2) |
Indonesian Street Flavours Come Online with Festival Jajanan Bango |
Bango |
Unilever |
Mindshare |
Indonesia |
Brand Awareness / Experience |
Smarties Indonesia |
Finalist |
Age Miracle #SekarangUntukNanti |
Pond's |
Unilever |
Mindshare |
Indonesia |
Video Advertising |
Smarties Indonesia |
Bronze |
DANCOW FortiGro fosters the spirit of Ramadhan |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Philosophy |
Kopi Negeri |
Unilever |
Mindshare |
Indonesia |
Product / Service Launch, Cross Channel Integration |
Smarties Indonesia |
Silver, Bronze |
Happiness delivered home |
Walls |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Cross Mobile Integration |
Smarties Indonesia |
Silver, Bronze |
Let Children Play |
Paddle Pop |
Unilever |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Silver |
InDEOnesia |
Rexona |
Unilever |
Mindshare |
Indonesia |
Lead Generation, Consumer Promotions |
Smarties Indonesia |
Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice, Brand Awareness / Experience |
Smarties Indonesia |
Finalist (2) |
Inspires Indonesia with Inspigo |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Finalist |
#BundaBangga Campaign |
DANCOW Nutritods |
Nestlé |
Mindshare |
Indonesia |
Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat |
S-26 Procal Gold |
Nestlé |
Mindshare |
Indonesia |
Cross Channel Integration, Consumer Promotions |
Smarties Indonesia |
Bronze, Finalist |
DREAM BIG Grow Happy Campaign |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Bronze |
World Oral Health Day Campaign |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
Dongeng Aku dan Kau Festival |
DANCOW Nutritods |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
Learning Expert Series: Building The Brand Credibility |
S-26 Procal Gold |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
Super Hair Super Day |
Dove |
Unilever |
Mindshare |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) |
DANCOW FortiGro |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
Brightest Squad Hunt |
Rexona |
Unilever |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
#SiapkanSekarang 2.0 |
Nankid |
Nestlé |
Mindshare |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Bronze |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials |
S-26 Procal Nutrissentials |
Nestlé |
Mindshare |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Finalist |
Next Dalgona Hunt |
Nescafe |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Bronze |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement |
S-26 Procal Nutrissentials |
Nestlé |
Mindshare |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Finalist |
#GrowHappyDirumahAja |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Finalist |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) |
Sariwangi / Buavita / Bango / Royco / Jawara |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not-For-Profit, Programmatic and Machine Learning |
Smarties Indonesia |
Finalist (2) |
Live the Ranger life |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Innovation, Programmatic and Machine Learning |
Smarties Vietnam |
Silver, Finalist |
Calcium Corbiere unites pregnant TikTokers |
Calcium Corbiere |
Sanofi |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Gold |
An Everest Adventure with AI |
Ford |
The Ford Motor Company |
Mindshare |
Vietnam |
Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning |
Smarties Vietnam |
Gold, Finalist (2) |
Ultimate Victory in eSports |
Castrol |
BP |
Mindshare |
Vietnam |
Consumer Promotions, Gaming / Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist |
Live Life Exhilarated |
Castrol |
BP |
Mindshare |
Vietnam |
Video Advertising |
Smarties Vietnam |
Silver |
The ULTIMATE Launch |
Castrol |
BP |
Mindshare |
Vietnam |
Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) |
Smarties Vietnam |
Bronze, Finalist (3) |
Seamless mobile experience boosted lead quality |
Grab |
Grab |
Mindshare |
Vietnam |
Consumer Promotions |
Smarties Vietnam |
Finalist |
GrabMart Wet market_Digitalize the least digital |
Grab |
Grab |
Mindshare |
Vietnam |
Social Impact / Not-For-Profit |
Smarties Vietnam |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications |
Smarties China |
Gold (3), Silver (2), Bronze |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights |
Smarties China |
Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications |
Smarties China |
Silver (5) |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Joint Marketing with Hero App |
Smarties China |
Silver, Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Silver |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Bronze |
Give a Thumbs Up |
Lay’s |
PepsiCo |
Mindshare |
China |
Mobile Social, Joint Marketing with Hero App |
Smarties China |
Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Data/Insights, The Internet of Things |
Smarties China |
Silver (2) |
Uniqlo x QQ Music |
Uniqlo |
Fast Retailing |
Mindshare |
China |
Joint Marketing with Hero App |
Smarties China |
Bronze |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Voice/Mobile Audio, Best Use of User Generated Content for Communications |
Smarties China |
Gold, Silver |
