| Overall Rank: | 2 |
| Points: | 149.2 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 9 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 6 |
| Location: | Ho Chi Minh City |
| Region: | Vietnam |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Experience | Smarties X | Finalist |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising | Smarties APAC | Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Awareness / Experience, Product / Service Launch | Smarties APAC | Gold, Bronze |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
Outride Anything -"Brand That Genuinely Cares" | Shell Advance | Royal Dutch Shell | MediaCom | Vietnam | Lead Generation | Smarties Vietnam | Finalist |
“Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | MediaCom | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | MediaCom | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
Digital Transformation with Pampers | Pampers | Procter & Gamble | MediaCom | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
Embracing Vietnamese Youth Distinctiveness | La Vie | Nestlé | MediaCom | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Finalist |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising, Most Engaging Mobile Creative | Smarties Vietnam | Silver, Bronze |
Eco-Marathon - Pitch The Future | Shell | Royal Dutch Shell | MediaCom | Vietnam | Programmatic and Machine Learning | Smarties Vietnam | Finalist |