| Overall Rank: | 2 |
| Points: | 149.2 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 9 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 6 |
| Location: | Ho Chi Minh City |
| Region: | Vietnam |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Experience |
Smarties X |
Finalist |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising |
Smarties APAC |
Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Awareness / Experience, Product / Service Launch |
Smarties APAC |
Gold, Bronze |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
MediaCom |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
Outride Anything -"Brand That Genuinely Cares" |
Shell Advance |
Royal Dutch Shell |
MediaCom |
Vietnam |
Lead Generation |
Smarties Vietnam |
Finalist |
“Share a Coke, Share a Lyric†|
Coca-Cola |
The Coca-Cola Company |
MediaCom |
Vietnam |
Cross Mobile Integration, Mobile Audio / Voice |
Smarties Vietnam |
Bronze, Finalist |
The Razor of Champion Pro-league Club |
Gillette |
Procter & Gamble |
MediaCom |
Vietnam |
Gaming / Gamification & E-Sports |
Smarties Vietnam |
Finalist |
Digital Transformation with Pampers |
Pampers |
Procter & Gamble |
MediaCom |
Vietnam |
Best Data Driven Display Creative |
Smarties Vietnam |
Bronze |
Turn your Guilty Pleasure into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration, Brand Awareness / Experience, Innovation |
Smarties Vietnam |
Silver, Finalist (2) |
Embracing Vietnamese Youth Distinctiveness |
La Vie |
Nestlé |
MediaCom |
Vietnam |
Mobile Audio / Voice |
Smarties Vietnam |
Finalist |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising, Most Engaging Mobile Creative |
Smarties Vietnam |
Silver, Bronze |
Eco-Marathon - Pitch The Future |
Shell |
Royal Dutch Shell |
MediaCom |
Vietnam |
Programmatic and Machine Learning |
Smarties Vietnam |
Finalist |