| Overall Rank: | 5 |
| Points: | 176.3 |
| Awards Won: | 22 |
| Finalist(s) Achieved: | 12 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 10 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
The Gift of Time | McDonald's | McDonald's | OMD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
The Gift of Time | McDonald's | McDonald's | Arcade | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
#ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties APAC | Silver |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
The Gift of Time | McDonald's | McDonald's | Digitas | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
Indonesia is Lovin’ It! | McDonald's | McDonald's | MAAS | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | Yield Marketing Technology | Indonesia | Programmatic | Smarties Indonesia | Gold |
#ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | TikTok | Thailand | Real Time Marketing | Smarties APAC | Silver |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Famous Order with BTS | McDonald's | McDonald's | DDB Mudra Group | India | Instant Impact | Smarties India | Finalist |
The Rashmika Meal | McDonald's | McDonald's | DDB Mudra Group | India | Creator / Influencer Marketing | Smarties India | Finalist |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
The Gift of Time | McDonald's | McDonald's | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Indonesia is Lovin’ It! | McDonald's | McDonald's | OMD | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | OMD | Indonesia | Programmatic | Smarties Indonesia | Gold |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |