| Overall Rank: | 11 |
| Points: | 86.6 |
| Awards Won: | 4 |
| Finalist(s) Achieved: | 7 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 1 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Stay At Home | Lipton | Unilever | Magna | Egypt | Contextual / Native Advertising | Smarties X | Finalist |
More More - Rexona | Rexona | Unilever | Magna | Egypt | Cross Channel Integration | Smarties X | Finalist |
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr | Knorr | Unilever | Magna | United Arab Emirates | Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights | Smarties MENA | Silver, Bronze, Finalist (3) |
InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever | Lux | Unilever | Magna | United Arab Emirates | Data/Insights, eCommerce (pivoting during the pandemic) | Smarties MENA | Finalist (2) |
IPL Sports Sync AI Activation | Kitco | Mezzan Holding | Magna | United Arab Emirates | Innovation, Machine Learning and AI | Smarties MENA | Silver (2) |