| Overall Rank: | 2 |
| Points: | 152.6 |
| Awards Won: | 20 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 3 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | MSLGROUP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Dragenz |
Rong Do |
Universal Robina Corporation |
MSL |
Vietnam |
User Experience (UX) & Design |
Smarties Vietnam |
Finalist |
Keeping Festive Stories Virtually Alive |
Kinh Do |
Mondelēz International |
MSL |
Vietnam |
Creator / Influencer Marketing, Lead Generation |
Smarties Vietnam |
Gold, Bronze |
The eKoin |
Heineken |
Heineken |
MSL |
Vietnam |
Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales |
Smarties APAC |
Gold (6) |
The Hunt for Smooth Gears & eKoins |
Heineken |
Heineken |
MSL |
Vietnam |
Cross Platform - All Media, Spatial Technology |
Smarties Vietnam |
Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse |
Heineken |
Heineken |
MSL |
Vietnam |
Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse |
Smarties Vietnam |
Gold, Silver, Bronze |
The eKoin |
Heineken |
Heineken |
MSL |
Vietnam |
Customer Life-Cycle Marketing, Instant Impact, Spatial Technology |
Smarties Vietnam |
Gold (2), Bronze |
The eKoin |
Heineken |
Heineken |
MSL |
Vietnam |
Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design |
Smarties X |
Gold (3), Silver (2) |