| Overall Rank: | 1 |
| Points: | 726.0 |
| Awards Won: | 55 |
| Finalist(s) Achieved: | 24 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 28 |
| Silver(s) Won: | 19 |
| Bronze(s) Won: | 8 |
| Region: | Global |
| Network: | Publicis Groupe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch |
Smarties APAC |
Gold (4) |
Festive Unexpected Gift List |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
Re-coding Life’s Algorithm with Music |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Finalist |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing |
Smarties APAC |
Bronze (2) |
Lucky Twist |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Experimental / Innovation Technology |
Smarties APAC |
Gold |
Moms’ Open Kitchen |
ABC |
Kraft Heinz Company |
Leo Burnett |
Indonesia |
Social Impact Marketing |
Smarties APAC |
Silver |
Undercover Ads |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Data Insights / Contextual Marketing, Personalisation |
Smarties APAC |
Gold (2) |
Sizzlin' Hot |
Doritos |
PepsiCo |
Leo Burnett |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Gold |
Sizzlin' Hot |
Doritos |
PepsiCo |
Leo Burnett |
India |
Product and / or Service Launch |
Smarties India |
Silver |
Smart Farm |
Lay's |
PepsiCo |
Leo Burnett |
India |
Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing |
Smarties India |
Silver, Finalist (3) |
The Biochar Project |
Lay's |
PepsiCo |
Leo Burnett |
India |
Social Impact Marketing, Brand Purpose / Activism |
Smarties India |
Bronze, Finalist |
BLACKPINK In Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation |
Smarties Indonesia |
Gold (4), Finalist |
ABC Soy - The Failed Cooking Project |
ABC |
Kraft Heinz Company |
Leo Burnett |
Indonesia |
Diversity & Inclusion |
Smarties Indonesia |
Silver |
MyM Rewards: No Tricks. Just Treats. |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Silver |
Undercover Ads |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Personalisation, Programmatic |
Smarties Indonesia |
Gold, Silver |
Untranslated Ad |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Social Media Marketing, Product and / or Service Launch |
Smarties Indonesia |
Silver, Bronze |
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Thailand |
Product and / or Service Launch, Social Media Marketing |
Smarties Thailand |
Gold (2) |
The Focus Challenge |
Dentyne |
Perfetti Van Melle |
Leo Burnett |
Thailand |
Brand Experience, Gaming, Gamification & E-Sports |
Smarties Thailand |
Gold, Silver |
The Fuel Delivery |
PTG Energy |
PTG Energy |
Leo Burnett |
Thailand |
Product and / or Service Launch |
Smarties Thailand |
Silver |
Your Oreo Smile |
Oreo |
Mondelēz International |
Leo Burnett |
Thailand |
Brand Purpose / Activism, Personalisation |
Smarties Thailand |
Gold (2) |
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing |
Smarties Vietnam |
Gold (2), Silver |
A The Ungaming Gaming Campaign |
Samsung Galaxy |
Samsung |
Leo Burnett |
Vietnam |
Gaming, Gamification & E-Sports, Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
Why Overheat? |
C2 |
Universal Robina Corporation |
Leo Burnett |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Finalist |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation |
Smarties Vietnam |
Silver (2) |
Lucky Twist |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Experimental / Innovation Technology |
Smarties Vietnam |
Gold |
QLED Work Cup |
Samsung |
Samsung |
Leo Burnett |
Vietnam |
Social Impact Marketing, Diversity & Inclusion |
Smarties Vietnam |
Finalist (2) |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability, Social Media Marketing, Experimental / Innovation Technology, Brand Purpose / Activism |
Smarties EMEA |
Silver (2), Finalist (2) |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties EMEA |
Gold |
BLACKPINK in your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Brand Experience, Social Media Marketing |
Smarties X |
Gold (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Experimental / Innovation Technology, Sustainability |
Smarties X |
Gold, Silver |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Omnichannel Marketing, Real Time Marketing |
Smarties X |
Finalist (2) |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation |
Smarties X |
Gold, Silver, Bronze |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties X |
Gold |
Lançamento Chavoso de Novos Sabores |
Club Social |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Bronze |
Oreo and Castelo Rá-Tim-Bum |
Oreo |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing) |
Smarties Brazil |
Bronze, Finalist |
XSenses - Unlocking new sensations |
Trident |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Finalist |
4 Features. 4 Films. 4 Genres. |
Samsung |
Samsung |
Leo Burnett |
United Arab Emirates |
Cross Platform - Digital Only, Creator / Influencer Marketing |
Smarties MENA |
Silver, Finalist |
Digital Strategy |
Aramco |
Aramco |
Leo Burnett |
Lebanon |
Brand Experience, Social Media Marketing |
Smarties MENA |
Finalist (2) |
Inspire Your World |
Ithra |
Aramco |
Leo Burnett |
Saudi Arabia |
Brand Experience, Cross Platform - All Media, Social Media Marketing |
Smarties MENA |
Gold, Silver, Finalist |