| Overall Rank: | 1 |
| Points: | 270.4 |
| Awards Won: | 29 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 17 |
| Silver(s) Won: | 6 |
| Bronze(s) Won: | 6 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Leo Burnett |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Say it with Oreo | Cadbury | Mondelēz International | Leo Burnett | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Dragenz | Rong Do | Universal Robina Corporation | Leo Burnett | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Awesome Academy | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Product / Service Launch, Social Media Marketing | Smarties Vietnam | Finalist (2) |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Unleash your Fandom | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Social Media Marketing, Brand Experience, Product / Service Launch, Cross Platform - All Media, Data Insights | Smarties Vietnam | Gold (3), Bronze, Finalist |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
Together With the Stars, Different Together | Bintang Beer | Heineken | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
The Gift of Time | McDonald's | McDonald's | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
Save Dads | OREO | Mondelēz International | Leo Burnett | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Perfect Match | Heinz | Kraft Heinz Company | Leo Burnett | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |