MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

L'Oréal


Overall Rank:7
Points:356.5
Awards Won:27
Finalist(s) Achieved:11

Best in Show(s) Won:0
Gold(s) Won:8
Silver(s) Won:8
Bronze(s) Won:11
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Hyaluronic Acid (Ha) Revitalift Livestream Marathon

L'Oréal

L'Oréal

Starcom

Vietnam

Live (Streaming) E-commerce, Real Time Marketing

Smarties APAC

Silver, Finalist

EVERY FLAW IS A 10

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Diversity & Inclusion

Smarties APAC

Bronze

Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division

L'Oréal

L'Oréal

Wavemaker

India

Customer Journey Marketing - Lead Generation / CRM

Smarties India

Silver

Garnier Men grew 43% above category growth using Amazon DSP

Garnier

L'Oréal

Amazon Ads

India

Programmatic

Smarties India

Bronze

Bright Complete Anti Acne - Drawat Masteclass

Garnier

L'Oréal

Wavemaker

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Amplifying Product Unique Selling Point through Gamification

Garnier

L'Oréal

Wavemaker

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability

L'Oréal

L'Oréal

Wavemaker

Indonesia

Social Impact Marketing

Smarties Indonesia

Finalist

We Skincare About You: Bringing New York to Jakarta

Kiehl's

L'Oréal

Wavemaker

Indonesia

Brand Experience

Smarties Indonesia

Bronze

Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty

L'Oréal

L'Oréal

Wavemaker

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Building The #1 Serum

L'Oréal

L'Oréal

Starcom

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Bronze

Skin Lab Show

L'Oréal

L'Oréal

Starcom

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Finalist

Chính N? 2.0

L'Oréal

L'Oréal

Starcom

Vietnam

Diversity & Inclusion

Smarties Vietnam

Bronze

Hyaluronic Acid (Ha) Revitalift Livestream Marathon

L'Oréal

L'Oréal

Starcom

Vietnam

Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing

Smarties Vietnam

Gold, Silver, Bronze

EVERY FLAW IS A 10

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Diversity & Inclusion, Product and / or Service Launch

Smarties Vietnam

Gold, Bronze

Barbie Collection Influencer Campaign

NYX Professional Makeup

L'Oréal

Humanz

Turkey

Creator / Influencer / Celebrity Marketing

Smarties EMEA

Finalist

How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy

L'Oréal

L'Oréal

Wavemaker

Germany

Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing

Smarties Germany

Bronze (2)

Barbie Collection Influencer Campaign

NYX Professional Makeup

L'Oréal

Humanz

Turkey

Creator / Influencer / Celebrity Marketing

Smarties Turkey

Silver

Turkey's First Live Shopping Experience Focused on Live Music and Entertainment

L'Oréal

L'Oréal

OMD

Turkey

Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce

Smarties Turkey

Gold (3)

Harassment Advisory

L'Oréal

L'Oréal

WMcCann

Brazil

Diversity & Inclusion, Personalisation

Smarties X

Finalist (2)

Building The #1 Serum

L'Oréal

L'Oréal

Starcom

Vietnam

Live (Streaming) E-commerce

Smarties X

Silver

EVERY FLAW IS A 10

Maybelline

L'Oréal

XYZ SAIGON

Vietnam

Diversity & Inclusion

Smarties X

Gold

Save Your Skin

L'Oréal

L'Oréal


Argentina

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Integración de Plataformas & DOOH (Cross Platform & DOOH)

Smarties Hispanic LATAM

Silver, Bronze

Harassment Advisory

L'Oréal

L'Oréal

WMcCann

Brazil

Diversidade & Inclusão (Diversity & Inclusion)

Smarties Brazil

Gold

Hyaluronic Acid (Ha) Revitalift Livestream Marathon

L'Oréal

L'Oréal

TikTok

Vietnam

Live (Streaming) E-commerce, Real Time Marketing

Smarties APAC

Silver, Finalist

Amplifying Product Unique Selling Point through Gamification

Garnier

L'Oréal

Wavemaker

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

Hyaluronic Acid (Ha) Revitalift Livestream Marathon

L'Oréal

L'Oréal

TikTok

Vietnam

Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing

Smarties Vietnam

Gold, Silver, Bronze