L'Oréal

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	INCA	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	Circus Digital	Vietnam	Social Media Marketing	Smarties APAC	Bronze
How Maybelline turns audience into consumers through videos on TikTok	Maybelline	L'Oréal	Wavemaker	Indonesia	Short or Long Form Video	Smarties Indonesia	Finalist
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	AdColony	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Ready Set Retinol	Kiehl's	L'Oréal	Mercury	Indonesia	Spatial Technology	Smarties Indonesia	Silver
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	Circus Digital	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Silver
How Maybelline turns audience into consumers through videos on TikTok	Maybelline	L'Oréal	Wavemaker	Indonesia	Short or Long Form Video	Smarties X	Bronze
TRANSFORMING MULTIPLE SHADES OF DARING	Maybelline	L'Oréal	Circus Digital	Vietnam	Creator / Influencer Marketing	Smarties X	Bronze
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	Google	Indonesia	Instant Impact	Smarties Indonesia	Finalist
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	TikTok	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads	Maybelline	L'Oréal	INCA	Indonesia	Instant Impact, Creator / Influencer Marketing	Smarties Indonesia	Silver, Finalist
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	TikTok	Vietnam	Social Media Marketing	Smarties APAC	Bronze
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	Meta	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads	Maybelline	L'Oréal	TikTok	Indonesia	Instant Impact, Creator / Influencer Marketing	Smarties Indonesia	Silver, Finalist
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	TikTok	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Silver
TRANSFORMING MULTIPLE SHADES OF DARING	Maybelline	L'Oréal	TikTok	Vietnam	Creator / Influencer Marketing	Smarties X	Bronze
#TiktokMadeMeBuyIt	L'Oréal	L'Oréal	OMD	Turkey	Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing	Smarties Turkey	Gold (3), Silver
Content Pro	L'Oréal	L'Oréal	4129Grey	Turkey	Social / Influencer Commerce, Integrated Ecommerce Innovation	Smarties Turkey	Gold, Silver
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	XYZ SAIGON	Vietnam	Social Media Marketing	Smarties APAC	Bronze
Delivering E-commerce results with CPAS	L'Oréal	L'Oréal	Wavemaker	India	O2O / New Retail / Innovative Sales Channels	Smarties India	Silver
Wakeup Makeup	Maybelline	L'Oréal	Wavemaker	India	XR Technology – (AR/VR/MR)	Smarties India	Finalist
Social Commerce	L'Oréal	L'Oréal	Wavemaker	India	Social / Influencer Commerce, Social Impact Marketing	Smarties India	Silver, Finalist
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O	Matrix	L'Oréal	Wavemaker	India	Customer Experience (CX)	Smarties India	Bronze
Chroma Absolu VR Activation	Kérastase	L'Oréal	Wavemaker	India	Spatial Technology	Smarties India	Silver
How Maybelline turns audience into consumers through videos on TikTok	Maybelline	L'Oréal	TikTok	Indonesia	Short or Long Form Video	Smarties Indonesia	Finalist
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce	Maybelline	L'Oréal	Wavemaker	Indonesia	Instant Impact	Smarties Indonesia	Finalist
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads	Maybelline	L'Oréal	Wavemaker	Indonesia	Instant Impact, Creator / Influencer Marketing	Smarties Indonesia	Silver, Finalist
Saving salon community while driving growth in salon business	L'Oréal	L'Oréal	Wavemaker	Indonesia	Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Gold, Silver (2), Bronze
Ready Set Retinol	Kiehl's	L'Oréal	REDComm	Indonesia	Spatial Technology	Smarties Indonesia	Silver
ImPerfection Campaign - Turning societal image of Perfection upside down	La Roche-Posay	L'Oréal	Dentsu Creative	Vietnam	Customer Life-Cycle Marketing	Smarties Vietnam	Finalist
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month	La Roche-Posay	L'Oréal	Dentsu Creative	Vietnam	Customer Experience (CX)	Smarties Vietnam	Finalist
Transforming Multiple Shades of Daring	Maybelline	L'Oréal	XYZ SAIGON	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Silver
How Men Increased L’Oréal’s Sales During A Crisis	L'Oréal	L'Oréal	UM	United Arab Emirates	Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing	Smarties MENA	Silver (2), Finalist
How Maybelline turns audience into consumers through videos on TikTok	Maybelline	L'Oréal	TikTok	Indonesia	Short or Long Form Video	Smarties X	Bronze
TRANSFORMING MULTIPLE SHADES OF DARING	Maybelline	L'Oréal	XYZ SAIGON	Vietnam	Creator / Influencer Marketing	Smarties X	Bronze
Paywall Down	L'Oréal	L'Oréal	WMcCann	Brazil	Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Inovação (Experimental / Innovation Technology)	Smarties Brazil	Silver, Finalist