MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - APAC 2021

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KFC


Overall Rank:13
Points:91.0
Awards Won:9
Finalist(s) Achieved:2

Best in Show(s) Won:0
Gold(s) Won:4
Silver(s) Won:2
Bronze(s) Won:3
Region:APAC

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Innovation

Smarties X

Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Gold

Delivering Happiness

KFC

Yum! Brands

UM

Malaysia

Mobile App (includes mCommerce Solutions)

Smarties APAC

Finalist

Delivering Happiness

KFC

Yum! Brands

MAAS

Malaysia

Mobile App (includes mCommerce Solutions)

Smarties APAC

Finalist

KFC X Forbidden City: Thousands of lights will shine in the New Year

KFC

Yum! Brands

Isobar

China

Cross Media / Cross Mobile Integration

Smarties China

Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications

Smarties China

Gold (3), Silver (2), Bronze