| Overall Rank: | 15 |
| Points: | 216.2 |
| Awards Won: | 56 |
| Finalist(s) Achieved: | 36 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 10 |
| Silver(s) Won: | 23 |
| Bronze(s) Won: | 23 |
| Region: | Global |
| Network: | Interpublic Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Little Heroes Big Power | The LEGO Group | KIRKBI | Initiative | China (Mainland) | Audio / Voice / Sonic Branding | Smarties APAC | Silver |
FashionUp | Amazon | Amazon | Interactive Avenues | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe | Amazon Prime Video | Amazon | Interactive Avenues | India | Instant Impact / Promotion | Smarties India | Finalist |
In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign | Jolly Rancher | The Hershey Company | Interactive Avenues | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
#onefortherecord | OnePlus | Oppo | Interactive Avenues | India | Instant Impact / Promotion | Smarties India | Finalist |
Power of Proximity | Amazon Fresh | Amazon | Interactive Avenues | India | Omnichannel Marketing | Smarties India | Finalist |
Spotify India executes India’s first long-term Twitter trendjacking. | Spotify | Spotify | Interactive Avenues | India | Real Time Marketing | Smarties India | Bronze |
Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Social Impact Marketing, Diversity & Inclusion, Social Media Marketing | Smarties Philippines | Bronze (3) |
Hershey's International Women's Day | Hershey's | The Hershey Company | UM | Thailand | Diversity & Inclusion, Social Impact Marketing, Social Media Marketing | Smarties Thailand | Silver, Bronze, Finalist |
Turkiye Is Bankasi - Connected TV | ??bank | ??bank | 1924 | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Social / Influencer Commerce | Smarties X | Finalist |
Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video | Smarties X | Silver (3), Finalist |
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Matterkind | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
Neutrogena Serum Launch | Neutrogena | Kenvue | UM | Argentina | Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Finalist |
Maternity Coaching | Kenvue | Kenvue | UM | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze | Mobil | ExxonMobil | UM | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Bronze |
Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze | Gucci | Kering | UM | China (Mainland) | Consumer Experience | Smarties China | Bronze |
Have a Fierce Tiger Year | WuSu | Carlsberg Group | Initiative | China (Mainland) | Cross Chanel Integration | Smarties China | Silver |
Solving Kids-sized World Problems | The LEGO Group | KIRKBI | Initiative | China (Mainland) | Creative Integration | Smarties China | Bronze |
Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |
e& universe - the 1st Telco Brand in Metaverse in MENA | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Metaverse | Smarties MENA | Bronze |
Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
Easy Insurance - Insurance Made Simpler | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Lead Generation | Smarties MENA | Finalist |
GoWell - Keep getting better | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Brand Purpose/Activism | Smarties MENA | Silver |
Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
Jack Ryan Season 3 - Innovation With Connected TV Advertising | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze, Finalist (2) |
Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
LEGO | LEGO | KIRKBI | Initiative | United Arab Emirates | Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience | Smarties MENA | Silver (2), Bronze (2), Finalist |
Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
Jack Ryan | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience | Smarties MENA | Bronze (2), Finalist |
Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch | Subway | Subway | Magna | United Arab Emirates | Creator / Influencer Marketing | Smarties MENA | Finalist |
User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |
Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |