IPG Mediabrands

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Little Heroes Big Power	The LEGO Group	KIRKBI	Initiative	China (Mainland)	Audio / Voice / Sonic Branding	Smarties APAC	Silver
FashionUp	Amazon	Amazon	Interactive Avenues	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe	Amazon Prime Video	Amazon	Interactive Avenues	India	Instant Impact / Promotion	Smarties India	Finalist
In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign	Jolly Rancher	The Hershey Company	Interactive Avenues	India	Gaming, Gamification & E-Sports	Smarties India	Bronze
#onefortherecord	OnePlus	Oppo	Interactive Avenues	India	Instant Impact / Promotion	Smarties India	Finalist
Power of Proximity	Amazon Fresh	Amazon	Interactive Avenues	India	Omnichannel Marketing	Smarties India	Finalist
Spotify India executes India’s first long-term Twitter trendjacking.	Spotify	Spotify	Interactive Avenues	India	Real Time Marketing	Smarties India	Bronze
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Social Impact Marketing, Diversity & Inclusion, Social Media Marketing	Smarties Philippines	Bronze (3)
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Diversity & Inclusion, Social Impact Marketing, Social Media Marketing	Smarties Thailand	Silver, Bronze, Finalist
Turkiye Is Bankasi - Connected TV	??bank	??bank	1924	Turkey	Customer Journey Marketing - Lead Generation / CRM	Smarties Turkey	Finalist
Chief Island Officer	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Social / Influencer Commerce	Smarties X	Finalist
Yas Yas Baby	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video	Smarties X	Silver (3), Finalist
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated	Cif	Unilever	Matterkind	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
Neutrogena Serum Launch	Neutrogena	Kenvue	UM	Argentina	Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Finalist
Maternity Coaching	Kenvue	Kenvue	UM	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze	Mobil	ExxonMobil	UM	China (Mainland)	Mobile Game / E-sports Marketing	Smarties China	Bronze
Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze	Gucci	Kering	UM	China (Mainland)	Consumer Experience	Smarties China	Bronze
Have a Fierce Tiger Year	WuSu	Carlsberg Group	Initiative	China (Mainland)	Cross Chanel Integration	Smarties China	Silver
Solving Kids-sized World Problems	The LEGO Group	KIRKBI	Initiative	China (Mainland)	Creative Integration	Smarties China	Bronze
Barbie Shoppable Media	Mattel	Mattel	UM	South Africa	Real Time Marketing	Smarties South Africa	Finalist
e& universe - the 1st Telco Brand in Metaverse in MENA	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Metaverse	Smarties MENA	Bronze
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Rani // MENA // Digital Turbine	Rani	Aujan Group	UM	Turkey	Customer Experience (CX)	Smarties MENA	Finalist
Chatbots, dynamic creatives, and media innovation	Jawwy	STC Group	UM	Saudi Arabia	Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights	Smarties MENA	Gold, Silver, Finalist (2)
Chief Island Officer	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing	Smarties MENA	Gold (2), Bronze, Finalist (3)
Your partner for a healthy and protected Hajj.	Dettol	Reckitt	UM	United Arab Emirates	Product / Service Launch	Smarties MENA	Finalist
Beat the Heat and feel the Zing.	Dettol	Reckitt	UM	United Arab Emirates	Cross Platform - Digital Only	Smarties MENA	Finalist
Empowering Saudi Youth to Harness their Self-Expression.	Durex	Reckitt	UM	United Arab Emirates	Partnerships Marketing	Smarties MENA	Gold
Easy Insurance - Insurance Made Simpler	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Lead Generation	Smarties MENA	Finalist
GoWell - Keep getting better	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Brand Purpose/Activism	Smarties MENA	Silver
Hijacking the 2022 World Cup	stc	STC Group	UM	Kuwait	Audio / Voice / Sonic Branding , Small Business / Big Impact	Smarties MENA	Bronze (2)
How a showstopping sale transformed RAKBANK’s fortunes	RAKBANK	RAKBANK	UM	United Arab Emirates	Brand Experience, Small Business / Big Impact	Smarties MENA	Finalist (2)
How Men Increased L’Oréal’s Sales During A Crisis	L'Oréal	L'Oréal	UM	United Arab Emirates	Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing	Smarties MENA	Silver (2), Finalist
Jack Ryan Season 3 - Innovation With Connected TV Advertising	Amazon Prime Video	Amazon	Initiative	United Arab Emirates	Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology	Smarties MENA	Silver, Bronze, Finalist (2)
Kickstarting a mass customer migration	McDonald's	McDonald's	UM	Saudi Arabia	Cross Platform - Digital Only, Data Insights, Small Business / Big Impact	Smarties MENA	Silver, Finalist (2)
Leading a Manga revolution in KSA	Manga Arabia	SRMG	UM	Saudi Arabia	Product / Service Launch, Cross Platform - Digital Only	Smarties MENA	Gold, Finalist
LEGO	LEGO	KIRKBI	Initiative	United Arab Emirates	Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience	Smarties MENA	Silver (2), Bronze (2), Finalist
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Jack Ryan	Amazon Prime Video	Amazon	Initiative	United Arab Emirates	Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience	Smarties MENA	Bronze (2), Finalist
Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch	Subway	Subway	Magna	United Arab Emirates	Creator / Influencer Marketing	Smarties MENA	Finalist
User acquisition campaign yields staggering app usage, retention and transaction rates	stc pay	STC Group	UM	United Arab Emirates	Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing	Smarties MENA	Gold, Silver (2)
Strength of 5G in the deepest parts of Saudi Arabia	stc	STC Group	UM	Saudi Arabia	XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience	Smarties MENA	Gold, Silver, Bronze
Taking the gaming world by storm!	stc play	STC Group	UM	Saudi Arabia	Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports	Smarties MENA	Gold, Silver, Bronze
Yas Yas Baby	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video	Smarties MENA	Gold (2), Silver, Bronze