Heineken

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Edelweiss Festive - The First Snow Show in Vietnam	Edelweiss	Heineken	Red Star	Vietnam	Product and / or Service Launch	Smarties APAC	Silver
Festive Unexpected Gift List	Heineken	Heineken	Leo Burnett	Vietnam	Social Media Marketing	Smarties APAC	Finalist
Re-coding Life’s Algorithm with Music	Heineken	Heineken	Leo Burnett	Vietnam	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Cancel Proof	Heineken	Heineken	Leo Burnett	Vietnam	Creator / Influencer / Celebrity Marketing	Smarties APAC	Finalist
From Gems to Silver	Heineken	Heineken	Leo Burnett	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing	Smarties APAC	Bronze (2)
HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING	Heineken	Heineken	Red Star	Vietnam	Gaming, Gamification & E-Sports	Smarties APAC	Silver
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER	Strongbow	Heineken	Golden Digital	Vietnam	Integrated Ecommerce Innovation	Smarties APAC	Finalist
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Red Star	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Bronze
Soju Infused Lager Launch	Tiger Beer	Heineken	Red Star	Vietnam	Product and / or Service Launch, Brand Experience	Smarties APAC	Bronze, Finalist
From Gems to Silver	Heineken	Heineken	Leo Burnett	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation	Smarties Vietnam	Silver (2)
LarueOKE 2023	Larue	Heineken	Red Star	Vietnam	Experimental / Innovation Technology	Smarties Vietnam	Finalist
Cancel Proof	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing	Smarties Vietnam	Silver, Finalist (2)
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER	Strongbow	Heineken	Red Star	Vietnam	Data Insights / Contextual Marketing	Smarties Vietnam	Bronze
Crysmas - Turning Passion into Magic	Tiger Beer	Heineken	Hakuhodo	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Red Star	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing	Smarties Vietnam	Gold, Finalist
Soju Infused Lager Launch	Tiger Beer	Heineken	Red Star	Vietnam	Programmatic, Product and / or Service Launch	Smarties Vietnam	Gold, Finalist
Cancel Proof	Heineken	Heineken	Leo Burnett	Vietnam	Omnichannel Marketing, Real Time Marketing	Smarties X	Finalist (2)
From Gems to Silver	Heineken	Heineken	Leo Burnett	Vietnam	Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation	Smarties X	Gold, Silver, Bronze
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity	Heineken	Heineken	dentsu Mexico	Mexico	Innovación (Innovation), E-commerce/ Retail Media	Smarties Hispanic LATAM	Bronze, Finalist
0.0 Barriers	Heineken	Heineken	Le Pub	Brazil	Inovação (Innovation), Lançamento de Produto ou Serviço (Product/ Service Launch)	Smarties Brazil	Gold, Finalist
The most beloved beer in Brazil	Heineken	Heineken	Le Pub	Brazil	Experiência de Marca (Brand Experience)	Smarties Brazil	Finalist
Amstel Libertadores - The Biggest Stadium in the World is the Bar with Amstel	Amstel	Heineken	HNK Lab	Brazil	Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)	Smarties Brazil	Bronze, Finalist
Beer Matchmaking	Heineken	Heineken	Le Pub	Brazil	Tecnologias Facilitadoras (Enabling Technologies)	Smarties Brazil	Silver
Beer Power	Heineken	Heineken	Le Pub	Brazil	Geração de Leads/ CRM (Lead Generation/CRM)	Smarties Brazil	Gold
Contract 0.0	Heineken	Heineken	Le Pub	Brazil	Marketing de Mídia Social (Social Media Marketing)	Smarties Brazil	Silver
Game Bars	Heineken	Heineken	Le Pub	Brazil	Experiência de Marca (Brand Experience)	Smarties Brazil	Silver
Heineken Village Sao Paulo F1 Grand Prix	Heineken	Heineken		Brazil	Experiência de Marca (Brand Experience)	Smarties Brazil	Finalist
OOH Solar	Heineken	Heineken	Le Pub	Brazil	Inovação (Innovation)	Smarties Brazil	Silver
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Hakuhodo	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Bronze
Soju Infused Lager Launch	Tiger Beer	Heineken	Hakuhodo	Vietnam	Product and / or Service Launch, Brand Experience	Smarties APAC	Bronze, Finalist
LarueOKE 2023	Larue	Heineken	Ureka Media	Vietnam	Experimental / Innovation Technology	Smarties Vietnam	Finalist
Crysmas - Turning Passion into Magic	Tiger Beer	Heineken	Red Star	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Hakuhodo	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing	Smarties Vietnam	Gold, Finalist
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity	Heineken	Heineken	Adsmovil	Mexico	Innovación (Innovation), E-commerce/ Retail Media	Smarties Hispanic LATAM	Bronze, Finalist
Shoppable Media Solution	Heineken	Heineken	Futuretech Media	South Africa	Integrated Ecommerce Innovation	Smarties South Africa	Finalist
All-Invitational	Heineken	Heineken	Machine_	South Africa	Brand Experience, Diversity  &  Inclusion, Social Media Marketing	Smarties South Africa	Silver (3)
Shoppable Media Solution	Heineken	Heineken	Red Star	South Africa	Integrated Ecommerce Innovation	Smarties South Africa	Finalist