| Overall Rank: | 5 |
| Points: | 390.6 |
| Awards Won: | 30 |
| Finalist(s) Achieved: | 25 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 11 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Edelweiss Festive - The First Snow Show in Vietnam | Edelweiss | Heineken | Red Star | Vietnam | Product and / or Service Launch | Smarties APAC | Silver |
Festive Unexpected Gift List | Heineken | Heineken | Leo Burnett | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Re-coding Life’s Algorithm with Music | Heineken | Heineken | Leo Burnett | Vietnam | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing | Smarties APAC | Bronze (2) |
HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING | Heineken | Heineken | Red Star | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER | Strongbow | Heineken | Golden Digital | Vietnam | Integrated Ecommerce Innovation | Smarties APAC | Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Bronze |
Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Product and / or Service Launch, Brand Experience | Smarties APAC | Bronze, Finalist |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation | Smarties Vietnam | Silver (2) |
LarueOKE 2023 | Larue | Heineken | Red Star | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Finalist |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist (2) |
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER | Strongbow | Heineken | Red Star | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
Crysmas - Turning Passion into Magic | Tiger Beer | Heineken | Hakuhodo | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing | Smarties Vietnam | Gold, Finalist |
Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Programmatic, Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Omnichannel Marketing, Real Time Marketing | Smarties X | Finalist (2) |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation | Smarties X | Gold, Silver, Bronze |
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity | Heineken | Heineken | dentsu Mexico | Mexico | Innovación (Innovation), E-commerce/ Retail Media | Smarties Hispanic LATAM | Bronze, Finalist |
0.0 Barriers | Heineken | Heineken | Le Pub | Brazil | Inovação (Innovation), Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Gold, Finalist |
The most beloved beer in Brazil | Heineken | Heineken | Le Pub | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Finalist |
Amstel Libertadores - The Biggest Stadium in the World is the Bar with Amstel | Amstel | Heineken | HNK Lab | Brazil | Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Bronze, Finalist |
Beer Matchmaking | Heineken | Heineken | Le Pub | Brazil | Tecnologias Facilitadoras (Enabling Technologies) | Smarties Brazil | Silver |
Beer Power | Heineken | Heineken | Le Pub | Brazil | Geração de Leads/ CRM (Lead Generation/CRM) | Smarties Brazil | Gold |
Contract 0.0 | Heineken | Heineken | Le Pub | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Silver |
Game Bars | Heineken | Heineken | Le Pub | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Silver |
Heineken Village Sao Paulo F1 Grand Prix | Heineken | Heineken | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Finalist | |
OOH Solar | Heineken | Heineken | Le Pub | Brazil | Inovação (Innovation) | Smarties Brazil | Silver |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Hakuhodo | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Bronze |
Soju Infused Lager Launch | Tiger Beer | Heineken | Hakuhodo | Vietnam | Product and / or Service Launch, Brand Experience | Smarties APAC | Bronze, Finalist |
LarueOKE 2023 | Larue | Heineken | Ureka Media | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Finalist |
Crysmas - Turning Passion into Magic | Tiger Beer | Heineken | Red Star | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist |
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Hakuhodo | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing | Smarties Vietnam | Gold, Finalist |
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity | Heineken | Heineken | Adsmovil | Mexico | Innovación (Innovation), E-commerce/ Retail Media | Smarties Hispanic LATAM | Bronze, Finalist |
Shoppable Media Solution | Heineken | Heineken | Futuretech Media | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
All-Invitational | Heineken | Heineken | Machine_ | South Africa | Brand Experience, Diversity & Inclusion, Social Media Marketing | Smarties South Africa | Silver (3) |
Shoppable Media Solution | Heineken | Heineken | Red Star | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |