MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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Heineken


Overall Rank:16
Points:146.8
Awards Won:79
Finalist(s) Achieved:28

Best in Show(s) Won:8
Gold(s) Won:41
Silver(s) Won:12
Bronze(s) Won:18
Location:Netherlands
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Sleek Music In A Can

Heineken

Heineken

Leo Burnett

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

Metub

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

Prodigious

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

Metub

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

Digitas

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

Galaxy Communications

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Sleek Music In A Can

Heineken

Heineken

MSL

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Heineken demonstrates the effectiveness of contextual targeting

Heineken

Heineken

dentsu

Mexico

Data/Insights, Innovation

Smarties Hispanic LATAM

Gold, Finalist

Heineken demonstrates the effectiveness of contextual targeting

Heineken

Heineken

Teads

Mexico

Data/Insights, Innovation

Smarties Hispanic LATAM

Gold, Finalist

A refreshing campaign that fulfills TẾT in 23 provinces at a time

Bia Việt

Heineken

Phibious

Vietnam

Brand Awareness / Experience, Location Targeting

Smarties Vietnam

Bronze, Finalist

A refreshing campaign that fulfills TẾT in 23 provinces at a time

Bia Việt

Heineken

Red Star

Vietnam

Brand Awareness / Experience, Location Targeting

Smarties Vietnam

Bronze, Finalist

Tiger Collaboration Laboratory: By Gen Z, For Gen Z

Tiger Beer

Heineken

Red Star

Vietnam

Lead Generation, Cross Mobile Integration, Product / Service Launch

Smarties Vietnam

Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z

Tiger Beer

Heineken

Hakuhodo

Vietnam

Lead Generation, Cross Mobile Integration, Product / Service Launch

Smarties Vietnam

Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z

Tiger Beer

Heineken

Yeah1

Vietnam

Lead Generation, Cross Mobile Integration, Product / Service Launch

Smarties Vietnam

Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z

Tiger Beer

Heineken

ICON

Vietnam

Lead Generation, Cross Mobile Integration, Product / Service Launch

Smarties Vietnam

Gold (2), Silver

Sleek Music In A Can

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Metub

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Prodigious

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Red Star

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Digitas

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Galaxy Communications

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

MSL

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can

Heineken

Heineken

Lava

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)