MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

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Top Advertisers - Global 2021

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Heineken

Overall Rank: 16
Points: 146.8
Awards Won: 79
Finalist(s) Achieved: 28
Best in Show(s) Won: 8
Gold(s) Won: 41
Silver(s) Won: 12
Bronze(s) Won: 18
Location: Netherlands
Region: Global

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Sleek Music In A Can
Heineken
Heineken
Leo Burnett
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
Metub
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
Prodigious
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
Metub
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
Digitas
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
Galaxy Communications
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Sleek Music In A Can
Heineken
Heineken
MSL
Vietnam
XR Technology – (AR/VR/MR)
Smarties APAC
Gold

Heineken demonstrates the effectiveness of contextual targeting
Heineken
Heineken
dentsu
Mexico
Data/Insights, Innovation
Smarties Hispanic LATAM
Gold, Finalist

Heineken demonstrates the effectiveness of contextual targeting
Heineken
Heineken
Teads
Mexico
Data/Insights, Innovation
Smarties Hispanic LATAM
Gold, Finalist

A refreshing campaign that fulfills TẾT in 23 provinces at a time
Bia Việt
Heineken
Phibious
Vietnam
Brand Awareness / Experience, Location Targeting
Smarties Vietnam
Bronze, Finalist

A refreshing campaign that fulfills TẾT in 23 provinces at a time
Bia Việt
Heineken
Red Star
Vietnam
Brand Awareness / Experience, Location Targeting
Smarties Vietnam
Bronze, Finalist

Tiger Collaboration Laboratory: By Gen Z, For Gen Z
Tiger Beer
Heineken
Red Star
Vietnam
Lead Generation, Cross Mobile Integration, Product / Service Launch
Smarties Vietnam
Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z
Tiger Beer
Heineken
Hakuhodo
Vietnam
Lead Generation, Cross Mobile Integration, Product / Service Launch
Smarties Vietnam
Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z
Tiger Beer
Heineken
Yeah1
Vietnam
Lead Generation, Cross Mobile Integration, Product / Service Launch
Smarties Vietnam
Gold (2), Silver

Tiger Collaboration Laboratory: By Gen Z, For Gen Z
Tiger Beer
Heineken
ICON
Vietnam
Lead Generation, Cross Mobile Integration, Product / Service Launch
Smarties Vietnam
Gold (2), Silver

Sleek Music In A Can
Heineken
Heineken
Leo Burnett
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Metub
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Prodigious
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Red Star
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Digitas
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Galaxy Communications
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
MSL
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

Sleek Music In A Can
Heineken
Heineken
Lava
Vietnam
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /
Smarties Vietnam
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)