| Overall Rank: | 21 |
| Points: | 149.6 |
| Awards Won: | 18 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 12 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Goodbye To Diapers, Hello To The Toilet! | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | GroupM | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
Khel TakaTak | MX TakaTak | Mohalla Tech | GroupM | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | PT Wira Pamungkas Pariwara | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Dirt for Good (China) | OMO | Unilever | UNITE | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | GroupM | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Xaxis | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Grundig DCO | Arçelik | Koç Holding | Ingage | Turkey | Personalization | Smarties EMEA | Finalist |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting, Cross Platform - All Media | Smarties EMEA | Bronze, Finalist |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing | Smarties EMEA | Bronze |
Ultramarket Dynamic Creative Optimization | Opet | Koç Holding | Ingage | Turkey | Data Insights | Smarties EMEA | Finalist |
Feel Good in One Breath Relaunch Communication | Selin | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Cross Platform - All Media | Smarties Turkey | Finalist |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing, Gaming, Gamification & E-Sports | Smarties Turkey | Bronze (2) |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting | Smarties Turkey | Finalist |
Dynamic Creative Optimisation | Uni Baby | Eczacıbaşı | Ingage | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze, Finalist |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | OPENMIND | Philippines | Programmatic | Smarties APAC | Finalist |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | OPENMIND | Philippines | Data Insights | Smarties APAC | Bronze |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |