| Overall Rank: | 10 |
| Points: | 312.7 |
| Awards Won: | 30 |
| Finalist(s) Achieved: | 19 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 9 |
| Silver(s) Won: | 9 |
| Bronze(s) Won: | 12 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Shush The Hush - Bleed Shamelessly | Bill & Melinda Gates Foundation | Bill & Melinda Gates Foundation | Organic by MSL | India | Social Impact Marketing | Smarties India | Finalist |
The World's Biggest Football Party Ever | JioCinema | Network18 Group | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Bronze |
RECIPE DCO CAMPAIGN | Maggi | Nestlé | OpenMind | Philippines | Personalisation | Smarties Philippines | Gold |
Have the Courage to Stand Up | Nescafé | Nestlé | OpenMind | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
Nurture a Gifted Brain with Promil® | Promil | Nestlé | OpenMind | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
You Are My #1 Mom | Nido | Nestlé | OpenMind | Philippines | Short or Long Form Video, Cross Digital Media Marketing | Smarties Philippines | Gold, Silver |
Consideration Uplift | Beko | Koç Holding | Ingage | France | Performance Marketing | Smarties EMEA | Bronze |
Sustainability Communication | Beko | Koç Holding | Ingage | Turkey | Sustainability | Smarties EMEA | Finalist |
First Party Data Project | Arçelik | Koç Holding | Ingage | Turkey | Performance Marketing | Smarties EMEA | Finalist |
F-MAX Germany | Ford | The Ford Motor Company | Ingage | Germany | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (2) |
EcoAnxiety | Grundig | Koç Holding | Ingage | Germany | Sustainability | Smarties EMEA | Bronze |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder | South Africa | Experimental / Innovation Technology | Smarties EMEA | Bronze |
Soul Satisfaction Chatbot | Grundig | Koç Holding | Ingage | Turkey | Experimental / Innovation Technology, Sustainability, Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Gold, Silver, Finalist |
Solo YTM | Solo | Eczac?ba?? Group | Ingage | Turkey | Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Gold, Finalist |
F-MAX Germany | Ford | The Ford Motor Company | Ingage | Germany | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Germany | Finalist (2) |
EcoAnxiety | Grundig | Koç Holding | Ingage | Germany | Sustainability | Smarties Germany | Bronze |
Dynavit Precision Marketing | Dynavit | Eczac?ba?? Group | Ingage | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
First Party Data Project | Arçelik | Koç Holding | Ingage | Turkey | Performance Marketing | Smarties Turkey | Silver |
Soul Satisfaction Chatbot | Grundig | Koç Holding | Ingage | Turkey | Social Media Marketing, Sustainability, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Gold, Silver (2), Finalist |
Okey Rotar | Okey | Eczac?ba?? Group | Ingage | Turkey | Brand Experience, Cross Digital Media Marketing | Smarties Turkey | Finalist (2) |
Bamboo TK Communication | Solo | Eczac?ba?? Group | Ingage | Turkey | Omnichannel Marketing | Smarties Turkey | Bronze |
Solo YTM | Solo | Eczac?ba?? Group | Ingage | Turkey | Performance Marketing, Social Media Marketing, Integrated Ecommerce Innovation | Smarties Turkey | Silver, Bronze, Finalist |
Uni Baby Refill | Uni Baby | Eczac?ba?? Group | Ingage | Turkey | Sustainability | Smarties Turkey | Finalist |
Choose La Vie - Your 30 years of Natural Goodness and more | La Vie | Nestlé | OpenMind | Vietnam | Short or Long Form Video | Smarties X | Finalist |
How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | OpenMind | Vietnam | Integrated Ecommerce Innovation | Smarties X | Gold |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | GroupM Circle | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |