MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Grab


Overall Rank: 10
Points: 249.8
Awards Won: 20
Finalist(s) Achieved: 11

Best in Show(s) Won: 0
Gold(s) Won: 7
Silver(s) Won: 12
Bronze(s) Won: 1
Region: Global

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Travel Bravely

Grab

Grab


Vietnam

Real Time Marketing, Programmatic

Smarties APAC

Silver, Bronze

Digitalising Vietnam’s Farm-to-Door Supply Chain

Grab

Grab


Vietnam

Diversity & Inclusion, Integrated Ecommerce Innovation, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Gold (2), Silver

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers

Grab

Grab


Vietnam

Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation

Smarties APAC

Silver (3)

#PesanUntukBerbagi: Sharing a special message during Ramadan driving donations via Grab

Grab

Grab

M&C Saatchi Performance

Indonesia

Brand Purpose / Activism

Smarties Indonesia

Silver

The Saving Simulator

Grab

Grab


Indonesia

Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion

Smarties Indonesia

Gold, Silver

Increasing GrabBike bookings guaranteeing punctual rides or a compensation to users

Grab

Grab

M&C Saatchi Performance

Indonesia

Cross Digital Media Marketing

Smarties Indonesia

Finalist

Increasing Grab's awareness leveraging the power of OTT content during Ramadan

Grab

Grab

M&C Saatchi Performance

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

We Can’t Talk About Football | World Cup Trend-jacking 2022

Grab

Grab


Indonesia

Real Time Marketing

Smarties Indonesia

Finalist

When audio delivers! A unique karaoke-like ad to ensure OVO's adoption on Grab

Grab

Grab

M&C Saatchi Performance

Indonesia

Audio / Voice / Sonic Branding, Product and / or Service Launch

Smarties Indonesia

Gold, Silver

Weather Rescue - A Novo “Skincare” Solution For This Summer

Grab

Grab

Mindshare

Vietnam

Brand Experience, Real Time Marketing

Smarties Vietnam

Finalist (2)

Travel Bravely

Grab

Grab


Vietnam

Programmatic, Real Time Marketing

Smarties Vietnam

Gold, Finalist

Digitalising Vietnam’s Farm-to-Door Supply Chain

Grab

Grab


Vietnam

Integrated Ecommerce Innovation, Diversity & Inclusion, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Vietnam

Gold, Silver, Finalist

Highlands Coffee treats after every Grab Ride: CRM cross-selling with a twist

Grab

Grab


Vietnam

Real Time Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Short or Long Form Video

Smarties Vietnam

Silver, Finalist (2)

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers

Grab

Grab


Vietnam

Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation

Smarties Vietnam

Gold, Silver (2)

Weather Rescue - A Novo “Skincare” Solution For This Summer

Grab

Grab

Appier

Vietnam

Brand Experience, Real Time Marketing

Smarties Vietnam

Finalist (2)