Government of

---

Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Guardians of the Heart	Manipal Hospitals	Government of Singapore	Social Panga	India	Social Impact Marketing	Smarties India	Finalist
Jeetega Bhai Jeetega Swadeshi Hi Jeetega	National Payments Corporation Of India	Government of India	EssenceMediacom	India	Product and / or Service Launch	Smarties India	Finalist
A Space To Speak Yound Mind	Vietnam Airlines	Government of Vietnam	Novaon Digital	Vietnam	Creator / Influencer / Celebrity Marketing	Smarties Vietnam	Silver
Drones versus Desertification	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability, Social Media Marketing, Experimental / Innovation Technology, Brand Purpose / Activism	Smarties EMEA	Silver (2), Finalist (2)
Tires to Roads	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability	Smarties EMEA	Gold
DenizBank X Türsak First Screenplay First Film Competition	DenizBank	Government of United Arab Emirates	adxclusive	Turkey	Small Budget, Big Impact, Social Messaging / Chat Apps / Text Messaging, Real Time Marketing	Smarties Turkey	Silver, Finalist (2)
Choctaw Casinos & Resorts Table Games Digital Advertising Campaign	Choctaw Casinos & Resorts	Government of USA	The Richards Group	USA	Contextual Targeting, Programmatic	Smarties X	Gold (2)
Drones versus Desertification	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Experimental / Innovation Technology, Sustainability	Smarties X	Gold, Silver
Tires to Roads	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability	Smarties X	Gold
3 Stars	YPF	Government of Argentina		Argentina	Impacto Inmediato/ Promociones (Instant Impact)	Smarties Hispanic LATAM	Finalist
Idols	YPF	Government of Argentina		Argentina	Diversidad e Inclusión (D&I), Integración de Plataformas & DOOH (Cross Platform & DOOH)	Smarties Hispanic LATAM	Finalist (2)
IT'S USEFUL FOR ME	YPF	Government of Argentina	Isla República	Argentina	Video (Video / Short Video / Long Video / AR), Impacto Inmediato/ Promociones (Instant Impact)	Smarties Hispanic LATAM	Gold, Bronze
Health food brand starts a new era of "digital intelligence marketing" by working together with techWise to build a circle-breaking marketing strategy matrix	CR Sanjiu	Government of China	techWise	China (Mainland)	Data/Insight	Smarties China	Gold
Choctaw Casinos & Resorts Table Games Digital Advertising Campaign	Choctaw Casinos & Resorts	Government of USA	AdTheorent	USA	Contextual Targeting, Programmatic	Smarties X	Gold (2)
#XibelaniMoves	South African Tourism	Government of South Africa	Entravision 365 Digital	South Africa	Social Media Marketing, Brand Experience	Smarties South Africa	Bronze, Finalist
#XibelaniMoves	South African Tourism	Government of South Africa	Wunderman Thompson	South Africa	Social Media Marketing, Brand Experience	Smarties South Africa	Bronze, Finalist
Dubai Presents	Dubai Department of Economy and Tourism	Government of United Arab Emirates	Mother	United Arab Emirates	Cross Platform - All Media, Social Media Marketing	Smarties MENA	Gold, Silver
NTN Campaign	Communications, Space & Technology Comission	Government of Saudi Arabia	Veyron Marketing	Saudi Arabia	Programmatic, Lead Generation, Geo Targeting	Smarties MENA	Bronze, Finalist (2)
Dubai Presents	Dubai Department of Economy and Tourism	Government of United Arab Emirates	Starcom	United Arab Emirates	Cross Platform - All Media, Social Media Marketing	Smarties MENA	Gold, Silver
Global AI Summit 2022	Saudi Authority for Data and Artificial Intelligence	Government of Saudi Arabia	Veyron Marketing	Saudi Arabia	Programmatic	Smarties MENA	Finalist
The first-ever Influencer Cup	Supreme Committee for Delivery & Legacy	Government of Qatar	INFLOW Network	Turkey	Creator Economy, Creator / Influencer Marketing, Cross Platform - Digital Only, Social Media Marketing	Smarties MENA	Gold, Bronze, Finalist (2)