| Overall Rank: | 3 |
| Points: | 217.6 |
| Awards Won: | 15 |
| Finalist(s) Achieved: | 11 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 4 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Cook your difference to spice up Tet | Maggi | Nestlé | Vietnam | Cross Channel Integration | Smarties X | Silver | |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver | |
Not Just A Cadbury Ad | Cadbury Celebrations | Mondelēz International | India | Location Targeting, Video Advertising | Smarties APAC | Gold, Bronze | |
Cook your difference to spice up Tet | Maggi | Nestlé | Vietnam | Social Media Marketing | Smarties APAC | Finalist | |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver | |
Confidence is Beauty | Carefree | Johnson & Johnson | Argentina | Brand Experience | Smarties Hispanic LATAM | Finalist | |
Bolder than ever | Neutrogena | Johnson & Johnson | Argentina | Data/Insights | Smarties Hispanic LATAM | Finalist | |
"Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist | |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) | |
Cook your Difference to Spice up TET | Maggi | Nestlé | Vietnam | Best Brand Experience in Mobile Rich Media, Cross Channel Integration | Smarties Vietnam | Finalist (2) | |
There is no Empty in Eti Popkek… | Eti Popkek | Eti | Turkey | Brand Experience, Consumer Promotions, Innovation, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Gold (2), Bronze (2) | |
Meet Naledi: A WhatsApp Learning Bot For African Entrepreneurs | Meta | South Africa | Social Messaging / Chat Apps / Text Messaging, Social Messaging / Chat Apps / Text Messaging, Innovation | Smarties South Africa | Gold, Finalist (2) | ||
Back to School | Dettol | Reckitt | United Arab Emirates | Audio / Sonic Branding, Social Responsibility, User Generated / Influencer Marketing | Smarties MENA | Gold (2), Silver | |
Hajj | Dettol | Reckitt | United Arab Emirates | Programmatic, Social Responsibility | Smarties MENA | Bronze, Finalist |