| Overall Rank: | 4 |
| Points: | 659.0 |
| Awards Won: | 45 |
| Finalist(s) Achieved: | 29 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 14 |
| Silver(s) Won: | 16 |
| Bronze(s) Won: | 15 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media | Downy | Procter & Gamble | EssenceMediacom | Indonesia | Cross Digital Media Marketing | Smarties APAC | Bronze |
Miracles Conditioner – No More Setengah-setengah | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver |
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
#FridayRelease | Sprite | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing, Omnichannel Marketing | Smarties India | Bronze, Finalist |
Xstream Fiber AR -Superfast speed for everyone’s needs | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Spatial / AR / VR / NFT / Metaverse Tech | Smarties India | Silver |
Jeetega Bhai Jeetega Swadeshi Hi Jeetega | National Payments Corporation Of India | Government of India | EssenceMediacom | India | Product and / or Service Launch | Smarties India | Finalist |
JioSaavn X Limca Sportz | JioSaavn | Jio Platforms | EssenceMediacom | India | Audio / Voice / Sonic Branding | Smarties India | Finalist |
Lets not just greet but meet this Diwali | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing | Smarties India | Silver |
Search for Change | Alphabet | EssenceMediacom | India | Brand Purpose / Activism, Diversity & Inclusion, Omnichannel Marketing | Smarties India | Gold, Silver, Finalist | |
Taking the Omnichannel Route: Dell Hyperlocal Campaign | Dell | Dell Technologies | EssenceMediacom | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
The Missing Chapter | Whisper | Procter & Gamble | EssenceMediacom | India | Social Impact Marketing | Smarties India | Gold |
Gamified Audio Engagement Campaign-T20 WC’2022 | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Transforming YouTube from view-only to a mobile-first creation destination | YouTube | Alphabet | EssenceMediacom | India | Cross Digital Media Marketing | Smarties India | Finalist |
World’s first multiplex in Metaverse powered by WEB 3.0 technologies | Bharti Airtel | Bharti Airtel | EssenceMediacom | India | Experimental / Innovation Technology | Smarties India | Gold |
Unleash Greatness | Vuse | British American Tobacco | EssenceMediacom | Indonesia | Real Time Marketing, Programmatic | Smarties Indonesia | Bronze, Finalist |
Miracles Conditioner – No More Setengah-setengah | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
Rock The Shopping Cart: Lazada Karaoke Art Builds Connections – Essencemediacom/ YMT | Lazada | Alibaba Group | EssenceMediacom | Indonesia | Experimental / Innovation Technology, Audio / Voice / Sonic Branding | Smarties Indonesia | Silver, Finalist |
The Unequal Dinner | Durex | Reckitt | EssenceMediacom | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
2PM Positive Ride | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Gold |
From PROMO to FOMO | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze (2) |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing | Smarties Vietnam | Gold, Silver |
Bia Saigon Masterbrand Tet 2023 - 63 is 1 | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Omnichannel Marketing, Cross Digital Media Marketing, Programmatic | Smarties Vietnam | Gold (2), Finalist |
Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology | Smarties Vietnam | Silver (2) |
ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING | Bayer | Bayer Group | EssenceMediacom | Austria | Data Insights / Contextual Marketing, Digital Out-of-Home (DOOH) | Smarties EMEA | Gold (2) |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties EMEA | Gold |
Pioneering a high-value customers targeting approach using AI driven technologies | Bayer Vital GmbH | Bayer Group | EssenceMediacom | Germany | Experimental / Innovation Technology | Smarties Germany | Bronze |
UCL Pro Ball CGI | adidas | adidas | EssenceMediacom | Turkey | Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Finalist |
Didn't See That Coming | adidas | adidas | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports, Brand Experience | Smarties Turkey | Gold, Silver |
UCLF Ticket Raffle | adidas | adidas | EssenceMediacom | Turkey | Instant Impact / Promotion, Brand Experience | Smarties Turkey | Finalist (2) |
Podcast Hack | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
Coke Studio | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
Daha Daha Loyalty | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Performance Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Silver, Finalist |
Double Up | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Co-branded Marketing, Brand Purpose / Activism | Smarties Turkey | Bronze, Finalist |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (4) |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
World Animal Day %40 Promotion Campaign | CarrefourSA | Sabanc? Holding | EssenceMediacom | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Silver |
Indeed Rising Voices Season 2 | Indeed | Recruit Holdings | EssenceMediacom | USA | Brand Purpose / Activism | Smarties X | Bronze |
Ride On Father, Ride On Children | Shell | Shell | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |
Running While Black | adidas | adidas | EssenceMediacom | USA | Diversity & Inclusion | Smarties X | Finalist |
The Milestone Initiative | Ally | Ally | EssenceMediacom | USA | Co-branded Marketing, Short or Long Form Video, Social Impact Marketing | Smarties X | Bronze (3) |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties X | Finalist |
Indeed Rising Voices Season 2 | Indeed | Recruit Holdings | EssenceMediacom | USA | Short or Long Form Video, Social Impact Marketing | Smarties North America | Silver, Bronze |
The Milestone Initiative | Ally | Ally | EssenceMediacom | USA | Co-branded Marketing, Diversity & Inclusion | Smarties North America | Gold, Silver |
OZWORLD | adidas | adidas | EssenceMediacom | China (Mainland) | Metaverse Technology landing | Smarties China | Gold |
Tokyo Olympics Project | Dell | Dell Technologies | EssenceMediacom | China (Mainland) | Other Artificial Intelligence Technology | Smarties China | Silver |
TRANSCEND THE POSITIVE ENERGY | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Gold |
Charged - Interactive Gaming Video | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |