Dentsu International

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Together With the Stars, Different Together	Bintang Beer	Heineken	Red Star	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Silver
Sip & Sync	Heineken	Heineken	Red Star	Indonesia	Brand Experience	Smarties Indonesia	Finalist
The Perfect Match	Heinz	Kraft Heinz Company	Carat	Indonesia	Product / Service Launch	Smarties Indonesia	Silver
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết	Bia Viet	Heineken	Red Star	Vietnam	Brand Purpose/Activism	Smarties Vietnam	Silver
BWS Levels Up Delivery Business to Legendary Heights with Gamification	BWS	Endeavour Group	dentsu	Australia	Gaming, Gamification & E-Sports, Geo Targeting	Smarties APAC	Silver, Finalist
LinkAja searches for The Greatest Gamers on TikTok	LinkAja	LinkAja	dentsu	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Gold
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun	Emina	PT Paragon Technology and Innovation	PT Dentsu Cursor Komunika	Indonesia	Spatial Technology, Integrated Ecommerce Innovation	Smarties Indonesia	Silver, Bronze
Bersama Bali	Bintang Beer	Heineken	Red Star	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants	Nescafé	Nestlé	dentsu	Indonesia	Data Insights, Personalization	Smarties Indonesia	Bronze, Finalist
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Instant Impact	Smarties Indonesia	Bronze
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker	Wyeth Nutrition	Nestlé	dentsu	Indonesia	User Experience (UX) & Design	Smarties Indonesia	Silver
Dynamic Uplift In A New Normal	Zespri	Zespri	Dentsu Creative	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Silver
Unordinary launch for an extraordinary impact	Strongbow	Heineken	Red Star	Vietnam	Product / Service Launch	Smarties Vietnam	Bronze
TinyTan Launch	Downy	Procter & Gamble	Dentsu Redder	Vietnam	Instant Impact	Smarties Vietnam	Finalist
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun	Emina	PT Paragon Technology and Innovation	Vizeum	Indonesia	Experimental / Innovation Technology, Spatial Technology	Smarties APAC	Finalist (2)
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy	MILO	Nestlé	dentsu	Indonesia	Instant Impact	Smarties APAC	Bronze
Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay	Boncha	Uniben	Dentsu Creative	Vietnam	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS	Biti's	Biti's	Dentsu Redder	Vietnam	Integrated Ecommerce Innovation	Smarties APAC	Bronze
Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences	Intel	Intel	Carat	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Elevating laptop buyers’ research journey to build salience for Intel 12th Gen	Intel	Intel	Carat	India	Brand Experience, Social / Influencer Commerce	Smarties India	Finalist (2)
Recharged Hair, Recharged Me!	Pantene	Procter & Gamble	dentsu	Indonesia	Cross Platform - All Media	Smarties Indonesia	Gold
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times	Bear Brand	Nestlé	dentsu	Indonesia	Cross Platform - All Media	Smarties Indonesia	Finalist
Recharged Hair, Recharged Me!	Pantene	Procter & Gamble	Dentsu Creative	Indonesia	Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity  &  Inclusion	Smarties Indonesia	Gold, Bronze (2), Finalist
AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun	Emina	PT Paragon Technology and Innovation	Vizeum	Indonesia	Spatial Technology, Integrated Ecommerce Innovation	Smarties Indonesia	Silver, Bronze
A Tummy Celebration Success with Programmatic OTT	Nestlé Lactogrow	Nestlé	dentsu	Indonesia	Programmatic	Smarties Indonesia	Finalist
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Short or Long Form Video	Smarties Indonesia	Silver
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Search	Smarties Indonesia	Finalist
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions	Wyeth Nutrition	Nestlé	dentsu	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Silver
The Perfect Marriage of Technology & Content	Bear Brand	Nestlé	dentsu	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet	Beck's	Anheuser-Busch InBev	Dentsu Redder	Vietnam	Integrated Ecommerce Innovation	Smarties Vietnam	Finalist
The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town	Downy	Procter & Gamble	Dentsu Redder	Vietnam	Customer Experience (CX), Integrated Ecommerce Innovation	Smarties Vietnam	Finalist (2)
The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers	Biti's	Biti's	Dentsu Redder	Vietnam	Integrated Ecommerce Innovation	Smarties Vietnam	Gold
1 Brand, 100 Names, 1 Solution	Head & Shoulders	Procter & Gamble	Dentsu Redder	Vietnam	Social Media Marketing, Short or Long Form Video	Smarties Vietnam	Silver (2)
LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego	Panasonic	Panasonic	Dentsu Redder	Vietnam	Brand Experience, Cross Platform - All Media	Smarties Vietnam	Finalist (2)
COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend	Ms. Bach Tuyet	Ms. Bach Tuyet	Dentsu Redder	Vietnam	Social Impact Marketing	Smarties Vietnam	Gold
ImPerfection Campaign - Turning societal image of Perfection upside down	La Roche-Posay	L'Oréal	Dentsu Creative	Vietnam	Customer Life-Cycle Marketing	Smarties Vietnam	Finalist
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month	La Roche-Posay	L'Oréal	Dentsu Creative	Vietnam	Customer Experience (CX)	Smarties Vietnam	Finalist
Know your Whisky, Get your Rewards	Pernod Ricard	Pernod Ricard	Dentsu Creative	Vietnam	Customer Life-Cycle Marketing	Smarties Vietnam	Silver
LỜI CÂU HÔN THỨ 2 - The Second Proposal	Generali Group	Generali Group	dentsu X	Vietnam	Cross Platform - All Media, Customer Experience (CX)	Smarties Vietnam	Bronze (2)
Strongbow Peach Packs a Mean Punch with Gamification Campaign	Strongbow	Heineken	Red Star	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Going all in for Sea Games	Bia Viet	Heineken	Red Star	Vietnam	Real Time Marketing	Smarties Vietnam	Finalist
Pause and Keep Chill For Optimism	Strongbow	Heineken	Red Star	Vietnam	Cross Platform - Digital Only	Smarties Vietnam	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Red Star	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Red Star	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
Unlocking ECommerce with Always-On Collaborative Ads	Heineken	Heineken	Dentsu Redder	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Finalist
Bactroban X Intangible Cultural Heritage	Bactroban	GSK	Dentsu Creative	China	Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Silver
Avatar Project	Burberry	Burberry	Carat	China	Metaverse Technology landing	Smarties China	Bronze
Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly	Sony Pictures	Sony	dentsu X	China	AddressableTVAdvertising	Smarties China	Gold
400000 Influencers	KFC	Yum! Brands	Dentsu Creative	China	Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC）	Smarties China	Gold (2), Bronze
Cat Streamers	KFC	Yum! Brands	Dentsu Creative	China	Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels	Smarties China	Gold, Bronze (2)
Orange BUFF	Voltaren	Haleon	Dentsu Creative	China	Mobile Game / E-sports Marketing	Smarties China	Silver
Poop Tells	Bisco	Glico	Dentsu Creative	China	Brand Creative Content	Smarties China	Bronze
Remedy Recipes	Knorr	Unilever	Dentsu Creative	China	Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms	Smarties China	Gold, Silver
Sweet Pain	Fenbid	GSK	Dentsu Creative	China	Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Gold, Silver
The Ultra Art	Shell	Shell	Dentsu Creative	China	Brand Creative Content	Smarties China	Gold
This is the Taste!	Master Kong	Ting Hsin International Group	Dentsu Creative	China	Cross Chanel Integration, Creative Integration	Smarties China	Bronze (2)
This is Very Green	Ant Forest	Alibaba Group	Dentsu Creative	China	Sustainable marketing	Smarties China	Bronze
Time Travel Photo Studio	Contac NT	GSK	Dentsu Creative	China	Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Bronze
Virtual Popstar's Bday Party	Master Kong	Ting Hsin International Group	Dentsu Creative	China	Metaverse Technology landing	Smarties China	Bronze