| Overall Rank: | 1 |
| Points: | 85.7 |
| Awards Won: | 19 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 8 |
| Location: | Shanghai |
| Region: | China |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media |
Smarties China |
Gold (2), Bronze |
Bactroban X Intangible Cultural Heritage |
Bactroban |
GSK |
Dentsu Creative |
China (Mainland) |
Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Silver |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? |
Smarties China |
Gold, Silver, Bronze |
Orange BUFF |
Voltaren |
GSK |
Dentsu Creative |
China (Mainland) |
Mobile Game / E-sports Marketing |
Smarties China |
Silver |
Poop Tells |
BISCO |
Mondelēz International |
Dentsu Creative |
China (Mainland) |
Brand Creative Content |
Smarties China |
Bronze |
Remedy Recipes |
Unilever Food Solutions / Knorr |
Unilever |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Gold (2) |
Sweet Pain |
Fenbid |
GSK |
Dentsu Creative |
China (Mainland) |
Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Silver (2) |
The Ultra Art |
Shell |
Shell |
Dentsu Creative |
China (Mainland) |
Brand Creative Content |
Smarties China |
Gold |
This is the Taste! |
Master Kong |
Master Kong |
Dentsu Creative |
China (Mainland) |
Cross Chanel Integration, 'Creative Integration |
Smarties China |
Bronze (2) |
This is Very Green |
Ant Forest |
Ant Group |
Dentsu Creative |
China (Mainland) |
Sustainable marketing |
Smarties China |
Bronze |
Time Travel Photo Studio |
Contac NT |
GSK |
Dentsu Creative |
China (Mainland) |
Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Bronze |
Virtual Popstar's Bday Party |
Master Kong |
Master Kong |
Dentsu Creative |
China (Mainland) |
Metaverse Technology landing |
Smarties China |
Bronze |