| Overall Rank: | 6 |
| Points: | 227.4 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 5 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 12 |
| Region: | Global |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Dynamic Uplift In A New Normal | Zespri | Zespri | Dentsu Creative | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
All kinds of you is different | LCW Dream | LC Waikiki | Dentsu Creative | Turkey | Personalization | Smarties Turkey | Finalist |
Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay | Boncha | Uniben | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Dentsu Creative | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
Know your Whisky, Get your Rewards | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Silver |
Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
Orange BUFF | Voltaren | Haleon | Dentsu Creative | China | Mobile Game / E-sports Marketing | Smarties China | Silver |
Poop Tells | Bisco | Glico | Dentsu Creative | China | Brand Creative Content | Smarties China | Bronze |
Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
Sweet Pain | Fenbid | GSK | Dentsu Creative | China | Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
The Ultra Art | Shell | Shell | Dentsu Creative | China | Brand Creative Content | Smarties China | Gold |
This is the Taste! | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Cross Chanel Integration, Creative Integration | Smarties China | Bronze (2) |
This is Very Green | Ant Forest | Alibaba Group | Dentsu Creative | China | Sustainable marketing | Smarties China | Bronze |
Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
Virtual Popstar's Bday Party | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Metaverse Technology landing | Smarties China | Bronze |