Dentsu Creative

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Defeating cyber Bad Friends together	Google	Alphabet	Dentsu Creative	Vietnam	Brand Purpose / Activism, Social Impact Marketing	Smarties APAC	Gold, Finalist
Raising the bar 11x on Lifetime value	Pernod Ricard	Pernod Ricard	Dentsu Creative	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Finalist
Sturdo	Bridgestone	Bridgestone	Dentsu Creative	India	Brand Experience	Smarties India	Silver
Defeating cyber Bad Friends together	Google	Alphabet	Dentsu Creative	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Silver
Raising the bar 11x on Lifetime value	Pernod Ricard	Pernod Ricard	Dentsu Creative	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing	Smarties Vietnam	Silver, Finalist
The Retail Robot that Goes to You	Hada Lobo	Rohto	Dentsu Creative	Vietnam	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Vietnam	Finalist
Damak Baklava Has Arrived!	Nestlé Damak	Nestlé	Dentsu Creative	Turkey	Small Budget, Big Impact	Smarties Turkey	Finalist
NE'APP	Nescafé	Nestlé	Dentsu Creative	Turkey	Instant Impact / Promotion	Smarties Turkey	Finalist
Elevate those moments with Platinum	American Express	American Express	Dentsu Creative	Mexico	Integración de Plataformas & DOOH (Cross Platform & DOOH), Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Bronze, Finalist
Scrolling Therapy	Eurofarma	Eurofarma	Dentsu Creative	Brazil	Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation), CX/ UX (Customer Experience/ User Experience), Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Experiencia de Marca (Brand Experience)	Smarties Hispanic LATAM	Gold (3), Silver, Finalist
400000 Influencers	KFC	Yum! Brands	Dentsu Creative	China (Mainland)	Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media	Smarties China	Gold (2), Bronze
Bactroban X Intangible Cultural Heritage	Bactroban	GSK	Dentsu Creative	China (Mainland)	Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Silver
Cat Streamers	KFC	Yum! Brands	Dentsu Creative	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC?	Smarties China	Gold, Silver, Bronze
Orange BUFF	Voltaren	GSK	Dentsu Creative	China (Mainland)	Mobile Game / E-sports Marketing	Smarties China	Silver
Poop Tells	BISCO	Mondelēz International	Dentsu Creative	China (Mainland)	Brand Creative Content	Smarties China	Bronze
Remedy Recipes	Unilever Food Solutions / Knorr	Unilever	Dentsu Creative	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms	Smarties China	Gold (2)
Sweet Pain	Fenbid	GSK	Dentsu Creative	China (Mainland)	Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Silver (2)
The Ultra Art	Shell	Shell	Dentsu Creative	China (Mainland)	Brand Creative Content	Smarties China	Gold
This is the Taste!	Master Kong	Master Kong	Dentsu Creative	China (Mainland)	Cross Chanel Integration, 'Creative Integration	Smarties China	Bronze (2)
This is Very Green	Ant Forest	Ant Group	Dentsu Creative	China (Mainland)	Sustainable marketing	Smarties China	Bronze
Time Travel Photo Studio	Contac NT	GSK	Dentsu Creative	China (Mainland)	Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Bronze
Virtual Popstar's Bday Party	Master Kong	Master Kong	Dentsu Creative	China (Mainland)	Metaverse Technology landing	Smarties China	Bronze