| Overall Rank: | 21 |
| Points: | 108.7 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 1 |
| Bronze(s) Won: | 1 |
| Region: | Global |
| Network: | Omnicom Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Chicken Big Mac - The only icon that matters ? | McDonald's | McDonald's | DDB Mudra Group | India | Social Media Marketing | Smarties India | Silver |
EatQual 3.0 | McDonald's | McDonald's | DDB Mudra Group | India | Diversity & Inclusion | Smarties India | Bronze |
My own Golden Arches in my pocket. | McDonald's | McDonald's | TRACK | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties Germany | Gold |
Turning Data into Value - Challenge Accepted! | Miles & More | Deutsche Lufthansa | TRACK | Germany | Data Insights / Contextual Marketing, Instant Impact / Promotion, Personalisation | Smarties Germany | Gold (2), Finalist |
A Series of Stories | ING Bank | ING Group | Tribal Worldwide | Turkey | Social Media Marketing, Social / Influencer Commerce | Smarties Turkey | Finalist (2) |
Mobile - Miracle Touch | ING Bank | ING Group | Tribal Worldwide | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
Launch in Instalments | ING Bank | ING Group | Tribal Worldwide | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
Itaú educated people and reduced notifications and spending on scams and fraud. | Itaú Unibanco | Itaúsa | Africa | Brazil | Impacto Social/ Sem Fins Lucrativos/ ESG/ (Social Impact/ Not For Profit) | Smarties Brazil | Finalist |
How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | DDB | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |