MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2023

Cif


Overall Rank: 3
Points: 288.4
Awards Won: 16
Finalist(s) Achieved: 15

Best in Show(s) Won: 0
Gold(s) Won: 3
Silver(s) Won: 9
Bronze(s) Won: 4
Region: Global

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties EMEA

Gold

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing

Smarties EMEA

Finalist

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch

Smarties EMEA

Silver (2), Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Social / Influencer Commerce, Small Budget, Big Impact

Smarties EMEA

Gold, Bronze

#CleanWhenBeautiful - The Goodness of Cleanliness

Cif

Unilever

Zon Project Management

Turkey

Sustainability, Brand Purpose / Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist (2)

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze, Finalist

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Product and / or Service Launch

Smarties Turkey

Finalist

Mackolik App Hack

Cif

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Bronze

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing

Smarties Turkey

Silver (3), Finalist

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties X

Silver

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Creator / Influencer / Celebrity Marketing

Smarties X

Finalist

Nicknames

Cif

Unilever

SOKO

Brazil

Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch

Smarties X

Gold, Silver, Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce

Smarties X

Silver, Finalist (2)

Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated

Cif

Unilever

Matterkind

Argentina

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)

Smarties Hispanic LATAM

Finalist

Nicknames

Cif

Unilever

SOKO

Brazil

Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)

Smarties Brazil

Silver, Finalist

Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated

Cif

Unilever

Adsmovil

Argentina

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)

Smarties Hispanic LATAM

Finalist