How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Video Advertising |
Smarties APAC |
Silver |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Video Advertising |
Smarties APAC |
Silver |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Finalist |