| Overall Rank: | 15 |
| Points: | 177.3 |
| Awards Won: | 11 |
| Finalist(s) Achieved: | 5 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 4 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
TRANSCEND THE POSITIVE ENERGY | Berocca | Bayer Group | Carnival | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Gold |
Serving the underserved in healthcare with Artificial Intelligence | Bayer | Bayer Group | MullenLowe Lintas | India | Experimental / Innovation Technology | Smarties India | Finalist |
2PM Positive Ride | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Gold |
Igniting the Agricultural Revolution Bayer Vietnam Leads the Way! | Bayer | Bayer Group | Carnival | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING | Bayer | Bayer Group | EssenceMediacom | Austria | Data Insights / Contextual Marketing, Digital Out-of-Home (DOOH) | Smarties EMEA | Gold (2) |
Kick Pain in the Aspirin | Bayer Vital GmbH | Bayer Group | OLIVER Agency | Germany | Personalisation | Smarties Germany | Bronze |
Pioneering a high-value customers targeting approach using AI driven technologies | Bayer Vital GmbH | Bayer Group | EssenceMediacom | Germany | Experimental / Innovation Technology | Smarties Germany | Bronze |
Welcome to Acid Town | Bayer Vital GmbH | Bayer Group | PEIX Health GmbH | Germany | Customer (CX) / User Experience (UX) & Design, Audio / Voice / Sonic Branding, Programmatic, Short or Long Form Video, Brand Experience | Smarties Germany | Silver, Bronze (2), Finalist (2) |
’Understanding Health’’Interactive Health Literacy Exhibiton | Bayer | Bayer Group | TAZEFIKIR ADVERTISING AGENCY | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
Lullabies Spreading Goodness | Bayer | Bayer Group | MullenLowe | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
TRANSCEND THE POSITIVE ENERGY | Berocca | Bayer Group | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Gold |