MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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BP


Overall Rank:20
Points:118.1
Awards Won:8
Finalist(s) Achieved:5

Best in Show(s) Won:0
Gold(s) Won:1
Silver(s) Won:6
Bronze(s) Won:1
Location:UK
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Protect the Protector

Castrol

BP

Mindshare

China

Audio / Sonic Branding

Smarties X

Silver

Ultimate Victory in eSports

Castrol

BP

Mindshare

Vietnam

Consumer Promotions, Gaming / Gamification & E-Sports

Smarties Vietnam

Silver, Finalist

Ultimate Victory in eSports

Castrol

BP

Garena

Vietnam

Consumer Promotions, Gaming / Gamification & E-Sports

Smarties Vietnam

Silver, Finalist

Live Life Exhilarated

Castrol

BP

Mindshare

Vietnam

Video Advertising

Smarties Vietnam

Silver

Live Life Exhilarated

Castrol

BP

Ogilvy

Vietnam

Video Advertising

Smarties Vietnam

Silver

The ULTIMATE Launch

Castrol

BP

Mindshare

Vietnam

Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH)

Smarties Vietnam

Bronze, Finalist (3)

Protect the Protector

Castrol

BP

Mindshare

China

Voice/Mobile Audio, Best Use of User Generated Content for Communications

Smarties China

Gold, Silver