MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2021

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Aditya Birla Group


Overall Rank:4
Points:256.3
Awards Won:15
Finalist(s) Achieved:2

Best in Show(s) Won:0
Gold(s) Won:5
Silver(s) Won:8
Bronze(s) Won:2
Location:India
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

How UltraTech mirrored the success of onground activation to online

UltraTech Cement

Aditya Birla Group

Mindshare

India

Brand Experience

Smarties X

Finalist

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Mobile Integration

Smarties X

Silver

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of Branded Content

Smarties APAC

Gold

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Gold, Silver

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Video Advertising, Best use of Branded Content

Smarties India

Gold (2)

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of vernacular language in mobile advertising, Cross Channel Integration

Smarties India

Gold, Silver

How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech Cement

Aditya Birla Group

Mindshare

India

Contextual / Native Advertising

Smarties India

Silver

The Cost of Smoking

Aditya Birla Capital

Aditya Birla Group

Autumn Worldwide

India

Contextual / Native Advertising

Smarties India

Finalist

Making Dreams Come True

Aditya Birla Capital

Aditya Birla Group

Merkle Sokrati

India

Brand Awareness / Experience, Product / Service Launch

Smarties India

Silver (2)

Finding All The Dreamers

Aditya Birla Capital

Aditya Birla Group

Merkle Sokrati

India

Programmatic and Machine Learning

Smarties India

Bronze

Motivating People to Re-engage With Their Money

Aditya Birla Capital

Aditya Birla Group

Merkle Sokrati

India

Best Data Driven Display Creative, Cross Mobile Integration, Programmatic and Machine Learning

Smarties India

Silver (2), Bronze