How UltraTech mirrored the success of onground activation to online |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Mobile Integration |
Smarties X |
Silver |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of Branded Content |
Smarties APAC |
Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Gold, Silver |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Video Advertising, Best use of Branded Content |
Smarties India |
Gold (2) |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of vernacular language in mobile advertising, Cross Channel Integration |
Smarties India |
Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Contextual / Native Advertising |
Smarties India |
Silver |
The Cost of Smoking |
Aditya Birla Capital |
Aditya Birla Group |
Autumn Worldwide |
India |
Contextual / Native Advertising |
Smarties India |
Finalist |
Making Dreams Come True |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Brand Awareness / Experience, Product / Service Launch |
Smarties India |
Silver (2) |
Finding All The Dreamers |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Programmatic and Machine Learning |
Smarties India |
Bronze |
Motivating People to Re-engage With Their Money |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Best Data Driven Display Creative, Cross Mobile Integration, Programmatic and Machine Learning |
Smarties India |
Silver (2), Bronze |
