| Overall Rank: | 4 |
| Points: | 256.3 |
| Awards Won: | 15 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 2 |
| Location: | India |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How UltraTech mirrored the success of onground activation to online | UltraTech Cement | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties X | Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Mobile Integration | Smarties X | Silver |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of Branded Content | Smarties APAC | Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Gold, Silver |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Video Advertising, Best use of Branded Content | Smarties India | Gold (2) |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of vernacular language in mobile advertising, Cross Channel Integration | Smarties India | Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo | UltraTech Cement | Aditya Birla Group | Mindshare | India | Contextual / Native Advertising | Smarties India | Silver |
The Cost of Smoking | Aditya Birla Capital | Aditya Birla Group | Autumn Worldwide | India | Contextual / Native Advertising | Smarties India | Finalist |
Making Dreams Come True | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Brand Awareness / Experience, Product / Service Launch | Smarties India | Silver (2) |
Finding All The Dreamers | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Programmatic and Machine Learning | Smarties India | Bronze |
Motivating People to Re-engage With Their Money | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Best Data Driven Display Creative, Cross Mobile Integration, Programmatic and Machine Learning | Smarties India | Silver (2), Bronze |