MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Abbott


Overall Rank:26
Points:126.1
Awards Won:8
Finalist(s) Achieved:10

Best in Show(s) Won:0
Gold(s) Won:2
Silver(s) Won:2
Bronze(s) Won:4
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action

Ensure

Abbott

Hakuhodo

Vietnam

Short or Long Form Video

Smarties APAC

Finalist

Go Ahead Stronger, Together

Ensure

Abbott

Publicis

Vietnam

Brand Purpose / Activism

Smarties APAC

Finalist

Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon

Ensure

Abbott

Starcom

India

Integrated Ecommerce Innovation

Smarties India

Bronze

Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms

PaediaSure

Abbott

Publicis

Indonesia

Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Finalist

Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia

Ensure

Abbott

Publicis Media

Indonesia

Real Time Marketing

Smarties Indonesia

Finalist

2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action

Ensure

Abbott

Hakuhodo

Vietnam

Social Media Marketing, Short or Long Form Video, Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Silver, Finalist (2)

Go Ahead Stronger, Together

Ensure

Abbott

Publicis

Vietnam

Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Bronze, Finalist

Go Ahead Stronger, Together

Ensure

Abbott

Publicis

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Programmatic

Smarties X

Bronze, Finalist

HOW DID ABBOTT VIETNAM UTILIZE PERSONALIZATION AT SCALE TO UPLIFT LIFETIME VALUE BY +47%?

Abbott

Abbott


Vietnam

Personalisation, Data Insights / Contextual Marketing, Performance Marketing

Smarties X

Gold (2), Silver

Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon

Ensure

Abbott

Amazon Ads

India

Integrated Ecommerce Innovation

Smarties India

Bronze

Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms

PaediaSure

Abbott

Digital Turbine

Indonesia

Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Finalist

Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia

Ensure

Abbott

Hybrid

Indonesia

Real Time Marketing

Smarties Indonesia

Finalist