dentsu

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Beyond Speedy Delivery. Because You Need More	GHTK	GHTK	dentsu Redder	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
Defeating cyber Bad Friends together	Google	Alphabet	Dentsu Creative	Vietnam	Brand Purpose / Activism, Social Impact Marketing	Smarties APAC	Gold, Finalist
How Biti's turns their 40th anniversary into a national and community campaign delivering a huge impact at zero media budget?	Biti's	Biti's	dentsu Redder	Vietnam	Creator / Influencer / Celebrity Marketing, Short or Long Form Video	Smarties APAC	Finalist (2)
How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT?	Techcombank	Techcombank	dentsu Redder	Vietnam	Instant Impact / Promotion	Smarties APAC	Silver
Raising the bar 11x on Lifetime value	Pernod Ricard	Pernod Ricard	Dentsu Creative	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Finalist
The BIG CAT that Brings You BIG LUCK	Techcombank	Techcombank	dentsu Redder	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Silver
Sturdo	Bridgestone	Bridgestone	Dentsu Creative	India	Brand Experience	Smarties India	Silver
The Multiscreen Journey Of Nurturing Lives	Cetaphil	Galderma	dentsu X	India	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties India	Finalist
‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES	Nestlé	Nestlé	dentsu Indonesia	Indonesia	Live (Streaming) E-commerce	Smarties Indonesia	Finalist
There is Love There is KitKat - Valentine's Day	KitKat	Nestlé	dentsu Indonesia	Indonesia	Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Finalist
Always-On Fire: How XL Axiata Ignites E-Commerce Growth with Consistency	XL Axiata	Axiata Group Berhad	dentsu Indonesia	Indonesia	Integrated Ecommerce Innovation	Smarties Indonesia	Finalist
Balancing Parenting and Nutrition - It All Starts From Within!	Nestlé LACTOGROW	Nestlé	dentsu Indonesia	Indonesia	Data Insights / Contextual Marketing	Smarties Indonesia	Finalist
FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia	Dancow	Nestlé	dentsu Indonesia	Indonesia	Brand Purpose / Activism, Omnichannel Marketing	Smarties Indonesia	Gold, Finalist
Financial Fitness Gym	Bank OCBC NISP	OCBC Bank	dentsu Indonesia	Indonesia	Brand Experience, Customer (CX) / User Experience (UX) & Design, Social Impact Marketing	Smarties Indonesia	Gold, Silver, Bronze
FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION	Lactogrow	Nestlé	dentsu Indonesia	Indonesia	Data Insights / Contextual Marketing	Smarties Indonesia	Finalist
Fueling Your Mudik Journey: Conquer the Road with Nescafe!	Nescafé	Nestlé	dentsu Indonesia	Indonesia	Omnichannel Marketing	Smarties Indonesia	Silver
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign	KitKat	Nestlé	dentsu Indonesia	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Finalist
Instead of blaming it, turn it on	Nyala	OCBC Bank	dentsu Indonesia	Indonesia	Short or Long Form Video	Smarties Indonesia	Silver
On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period	Bear Brand	Nestlé	dentsu Indonesia	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner	S-26	Nestlé	dentsu Indonesia	Indonesia	Brand Experience, Instant Impact / Promotion	Smarties Indonesia	Finalist (2)
UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN	Nescafé	Nestlé	dentsu Indonesia	Indonesia	Data Insights / Contextual Marketing	Smarties Indonesia	Bronze
Unlocking a Connected Future	XL PRIORITAS	Axiata Group Berhad	dentsu Indonesia	Indonesia	Customer Journey Marketing - Lead Generation / CRM	Smarties Indonesia	Finalist
Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality	Bear Brand	Nestlé	dentsu Indonesia	Indonesia	Cross Digital Media Marketing	Smarties Indonesia	Gold
Weaving Scent-sational Ramadan Micro Moments	Downy	Procter & Gamble	dentsu Indonesia	Indonesia	Product and / or Service Launch, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Bronze (2)
A Step Forward	Biti's	Biti's	dentsu Redder	Vietnam	Brand Purpose / Activism, Social Impact Marketing	Smarties Vietnam	Silver (2)
Beyond Speedy Delivery. Because You Need More	GHTK	GHTK	dentsu Redder	Vietnam	Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video	Smarties Vietnam	Silver, Finalist (2)
Defeating cyber Bad Friends together	Google	Alphabet	Dentsu Creative	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Silver
Flavored by a True Story	Anheuser-Busch InBev	Anheuser-Busch InBev	dentsu Redder	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Finalist
THUONG MINH MOT TI, CHO DOI NHU Y	Generali	Generali Group	dentsu X	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Bronze
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?	Techcombank	Techcombank	dentsu Redder	Vietnam	Omnichannel Marketing	Smarties Vietnam	Bronze
Raising the bar 11x on Lifetime value	Pernod Ricard	Pernod Ricard	Dentsu Creative	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing	Smarties Vietnam	Silver, Finalist
The Bank For WHY NOT? Generation	Techcombank	Techcombank	dentsu Redder	Vietnam	Creator / Influencer / Celebrity Marketing	Smarties Vietnam	Bronze
The BIG CAT that Brings You BIG LUCK	Techcombank	Techcombank	dentsu Redder	Vietnam	Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Gold, Bronze
The Retail Robot that Goes to You	Hada Lobo	Rohto	Dentsu Creative	Vietnam	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Vietnam	Finalist
Damak Baklava Has Arrived!	Nestlé Damak	Nestlé	Dentsu Creative	Turkey	Small Budget, Big Impact	Smarties Turkey	Finalist
NE'APP	Nescafé	Nestlé	Dentsu Creative	Turkey	Instant Impact / Promotion	Smarties Turkey	Finalist
Xpress Guess the Flavor	Nescafé	Nestlé	Dentsu Media Turkey	Turkey	Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist (3)
Xpress National Promo	Nescafé	Nestlé	dentsu Turkey	Turkey	Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion	Smarties Turkey	Silver, Finalist
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds	Biti's	Biti's	dentsu Redder	Vietnam	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Silver, Finalist
How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer	GHTK	GHTK	dentsu Redder	Vietnam	Brand Purpose / Activism, Cross Digital Media Marketing	Smarties X	Bronze, Finalist
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?	Techcombank	Techcombank	dentsu Redder	Vietnam	Gaming, Gamification & E-Sports	Smarties X	Gold
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?	Techcombank	Techcombank	dentsu Redder	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties X	Bronze
Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign	KitKat	Nestlé	dentsu Indonesia	Indonesia	Gaming, Gamification & E-Sports	Smarties X	Bronze
Elevate those moments with Platinum	American Express	American Express	Dentsu Creative	Mexico	Integración de Plataformas & DOOH (Cross Platform & DOOH), Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Bronze, Finalist
Connecting Rappi Turbo physical inventories with digital advertising through dynamic creativity	Heineken	Heineken	dentsu Mexico	Mexico	Innovación (Innovation), E-commerce/ Retail Media	Smarties Hispanic LATAM	Bronze, Finalist
Scrolling Therapy	Eurofarma	Eurofarma	Dentsu Creative	Brazil	Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation), CX/ UX (Customer Experience/ User Experience), Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Experiencia de Marca (Brand Experience)	Smarties Hispanic LATAM	Gold (3), Silver, Finalist
400000 Influencers	KFC	Yum! Brands	Dentsu Creative	China (Mainland)	Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media	Smarties China	Gold (2), Bronze
Bactroban X Intangible Cultural Heritage	Bactroban	GSK	Dentsu Creative	China (Mainland)	Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Silver
Cat Streamers	KFC	Yum! Brands	Dentsu Creative	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC?	Smarties China	Gold, Silver, Bronze
Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly	Sony Pictures	Sony	dentsu X	China (Mainland)	AddressableTVAdvertising	Smarties China	Gold
Orange BUFF	Voltaren	GSK	Dentsu Creative	China (Mainland)	Mobile Game / E-sports Marketing	Smarties China	Silver
Poop Tells	BISCO	Mondelēz International	Dentsu Creative	China (Mainland)	Brand Creative Content	Smarties China	Bronze
Remedy Recipes	Unilever Food Solutions / Knorr	Unilever	Dentsu Creative	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms	Smarties China	Gold (2)
Sweet Pain	Fenbid	GSK	Dentsu Creative	China (Mainland)	Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Silver (2)
The Ultra Art	Shell	Shell	Dentsu Creative	China (Mainland)	Brand Creative Content	Smarties China	Gold
This is the Taste!	Master Kong	Master Kong	Dentsu Creative	China (Mainland)	Cross Chanel Integration, 'Creative Integration	Smarties China	Bronze (2)
This is Very Green	Ant Forest	Ant Group	Dentsu Creative	China (Mainland)	Sustainable marketing	Smarties China	Bronze
Time Travel Photo Studio	Contac NT	GSK	Dentsu Creative	China (Mainland)	Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Bronze
Virtual Popstar's Bday Party	Master Kong	Master Kong	Dentsu Creative	China (Mainland)	Metaverse Technology landing	Smarties China	Bronze
THUONG MINH MOT TI, CHO DOI NHU Y	Generali	Generali Group	dentsu Vietnam	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Bronze
GEN-Z PHY-GI-VERSE	Lay's	PepsiCo	Dentsu Redder	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Xpress Guess the Flavor	Nescafé	Nestlé	dentsu Turkey	Turkey	Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist (3)