MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2023

Dove


Overall Rank: 2
Points: 365.0
Awards Won: 21
Finalist(s) Achieved: 9

Best in Show(s) Won: 0
Gold(s) Won: 10
Silver(s) Won: 6
Bronze(s) Won: 5
Region: Global

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties APAC

Silver, Bronze

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties APAC

Silver

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Impact Marketing, Real Time Marketing, Personalisation

Smarties APAC

Gold (2), Finalist

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties India

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Real Time Marketing, Social Impact Marketing, Brand Experience

Smarties India

Silver, Finalist (2)

#Lethergrow

Dove

Unilever

Mindshare

Thailand

Brand Purpose / Activism, Social Impact Marketing

Smarties Thailand

Gold, Silver

Beautiful in Everyway

Dove

Unilever

MullenLowe

Turkey

Brand Experience, Product and / or Service Launch, Short or Long Form Video

Smarties EMEA

Finalist (3)

Welcome To Womanhood

Dove

Unilever

PHD

United Arab Emirates

Social Impact Marketing

Smarties EMEA

Finalist

Beautiful in Everyway

Dove

Unilever

MullenLowe

Turkey

Short or Long Form Video, Product and / or Service Launch, Brand Experience

Smarties Turkey

Silver, Bronze, Finalist

Up in to Clouds Shower Experience

Dove

Unilever

RealWorks

Turkey

Product and / or Service Launch

Smarties Turkey

Bronze

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Gold (2)

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties X

Gold (2)

The Best Pink Care Reminder

Dove

Unilever

Mindshare

Vietnam

Contextual Targeting, Social Impact Marketing

Smarties X

Gold, Finalist

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing

Smarties North America

Silver, Bronze (2)

Dove Purpose

Dove

Unilever

PHD

Egypt

Brand Purpose/Activism

Smarties MENA

Gold