OMD Worldwide

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Iconic Pair, Iconic impact	Levi's	Levi Strauss & Co.	OMD	India	Programmatic	Smarties APAC	Finalist
#10on10 You Trimmer	Philips	Philips	OMD	India	Social Media Marketing	Smarties India	Finalist
Different strokes for Different folks	Philips	Philips	OMD	India	Product and / or Service Launch, Data Insights / Contextual Marketing	Smarties India	Bronze (2)
How Nivea created 100000+ influencers for life in just 2 months!	Nivea	Beiersdorf	OMD	India	Spatial / AR / VR / NFT / Metaverse Tech, Creator / Influencer / Celebrity Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Silver (2), Bronze
Iconic Pair, Iconic impact	Levi's	Levi Strauss & Co.	OMD	India	Programmatic	Smarties India	Finalist
Wrap Hacking	Doritos	PepsiCo	OMD	Turkey	Co-branded Marketing	Smarties EMEA	Silver
From Our Farmers, From Our Soils	Lay's	PepsiCo	OMD	Turkey	Sustainability, Brand Purpose / Activism	Smarties EMEA	Bronze, Finalist
Enjoy Football with Pepsi	Pepsi	PepsiCo	OMD	Turkey	Digital Out-of-Home (DOOH)	Smarties EMEA	Finalist
A Brand New Flavour For Hungry Moments	Ruffles	PepsiCo	OMD	Turkey	Small Budget, Big Impact	Smarties EMEA	Finalist
Hunger Game	Ruffles	PepsiCo	OMD	Turkey	Spatial / AR / VR / NFT / Metaverse Tech	Smarties EMEA	Finalist
Do You Dare To Try?	Doritos	PepsiCo	OMD	Turkey	Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing	Smarties Turkey	Bronze, Finalist (3)
The Real You Takes Courage	Doritos	PepsiCo	OMD	Turkey	Creator / Influencer / Celebrity Marketing, Diversity & Inclusion	Smarties Turkey	Finalist (2)
Wrap Hacking	Doritos	PepsiCo	OMD	Turkey	Brand Experience, Product and / or Service Launch, Co-branded Marketing	Smarties Turkey	Gold, Bronze, Finalist
?ndirene Okutana Kazand?Rio	Kazand?Rio	PepsiCo	OMD	Turkey	Instant Impact / Promotion	Smarties Turkey	Finalist
From Our Farmers, From Our Soils	Lay's	PepsiCo	OMD	Turkey	Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability	Smarties Turkey	Gold, Silver, Bronze, Finalist
Enjoy Football with Pepsi	Pepsi	PepsiCo	OMD	Turkey	Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (2)
Let the Match Excitement Begin With Pepsi	Pepsi	PepsiCo	OMD	Turkey	Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing	Smarties Turkey	Silver, Bronze, Finalist
A Brand New Flavour For Hungry Moments	Ruffles	PepsiCo	OMD	Turkey	Small Budget, Big Impact	Smarties Turkey	Finalist
Hunger Game	Ruffles	PepsiCo	OMD	Turkey	Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Turkey	Silver, Finalist
Then What?	Türk Ekonomi Bankas?	BNP Paribas	OMD	Turkey	Diversity & Inclusion	Smarties Turkey	Finalist
Turkey's First Live Shopping Experience Focused on Live Music and Entertainment	L'Oréal	L'Oréal	OMD	Turkey	Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce	Smarties Turkey	Gold (3)
Philips unlock new commerce opportunities to drive success in 618 shopping festival	Philips	Philips	OMD	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion	Smarties China	Silver
Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting!	The Saudi Arabian Grand Prix 2022	Liberty Media Corporation	OMD	United Arab Emirates	Experimental / Innovation Technology	Smarties MENA	Finalist
Changing The Game	Yaqoot	Yaqoot	OMD	United Arab Emirates	Instant Impact, Lead Generation, Product / Service Launch, Programmatic	Smarties MENA	Gold, Silver, Finalist (2)