Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Cif | Household & Domestic | EMEA | 216.6 |
| 2 | Algida | Food | EMEA | 159.8 |
| 3 | adidas | Clothing & Accessories | EMEA | 148.2 |
| 4 | AXE | Toiletries & Cosmetics | EMEA | 147.4 |
| 5 | Aramco | Telecoms & Utilities | EMEA | 147.2 |
| 6 | Solo | Household & Domestic | EMEA | 139.0 |
| 7 | Clear | Toiletries & Cosmetics | EMEA | 130.0 |
| 8 | Vodafone | Telecoms & Utilities | EMEA | 126.4 |
| 9 | Yumoş | Household & Domestic | EMEA | 102.9 |
| 10 | Grundig | Technology & Electronics | EMEA | 98.6 |
| 11 | Elidor | Toiletries & Cosmetics | EMEA | 91.1 |
| 12 | Amazon | Retail | EMEA | 88.7 |
| 13 | CarrefourSA | Retail | EMEA | 85.9 |
| 14 | SuperFresh | Food | EMEA | 81.7 |
| 15 | Doritos | Food | EMEA | 81.0 |
| 16 | Fanta | Soft Drinks | EMEA | 78.3 |
| 17 | DİMES | Soft Drinks | EMEA | 77.9 |
| 18 | Akbank | Financial Services | EMEA | 76.9 |
| 19 | Hinz&Kunzt | Media & Publishing | EMEA | 70.3 |
| 20 | Unilever | Toiletries & Cosmetics | EMEA | 69.3 |
| 21 | Durex | Pharma & Healthcare | EMEA | 65.1 |
| 22 | Burger King | Retail | EMEA | 64.2 |
| 23 | Magnum | Food | EMEA | 62.5 |
| 24 | MediaMarkt | Retail | EMEA | 59.1 |
| 25 | Domestos | Household & Domestic | EMEA | 58.9 |
| 26 | Knorr | Food | EMEA | 56.5 |
| 27 | Bayer Vital GmbH | Pharma & Healthcare | EMEA | 56.4 |
| 28 | L'Oréal | Toiletries & Cosmetics | EMEA | 56.2 |
| 29 | Yas Island | Transport & Tourism | EMEA | 55.0 |
| 30 | Dove | Toiletries & Cosmetics | EMEA | 52.9 |
| 31 | Lay's | Food | EMEA | 52.7 |
| 32 | Bayer | Pharma & Healthcare | EMEA | 50.0 |
| 33 | Nescafé | Soft Drinks | EMEA | 44.1 |
| 34 | Domino's Pizza | Retail | EMEA | 42.0 |
| 34 | La SPA | Non-profit, public sector & education | EMEA | 42.0 |
| 34 | Nando's | Retail | EMEA | 42.0 |
| 34 | Sun & Sand Sports | Retail | EMEA | 42.0 |
| 38 | Ak Portföy Yönetimi | Financial Services | EMEA | 41.4 |
| 39 | OMO | Household & Domestic | EMEA | 40.9 |
| 40 | Junge Helden e.V. | Non-profit, public sector & education | EMEA | 40.3 |
| 40 | Miles & More | Transport & Tourism | EMEA | 40.3 |
| 40 | Pepsi | Soft Drinks | EMEA | 40.3 |
| 40 | Sony Music | Leisure & Entertainment | EMEA | 40.3 |
| 44 | Dyson | Technology & Electronics | EMEA | 40.1 |
| 44 | Mastercard | Financial Services | EMEA | 40.1 |
| 44 | Samsung Galaxy | Technology & Electronics | EMEA | 40.1 |
| 47 | Olips | Food | EMEA | 36.9 |
| 48 | Signal | Toiletries & Cosmetics | EMEA | 36.7 |
| 49 | Okey | Toiletries & Cosmetics | EMEA | 36.1 |
| 50 | Ruffles | Food | EMEA | 32.5 |
| 51 | Coca-Cola | Soft Drinks | EMEA | 32.1 |
| 52 | Carte D'Or | Food | EMEA | 30.1 |
| 53 | iGA Istanbul Airport | Transport & Tourism | EMEA | 29.2 |
| 53 | Migros | Retail | EMEA | 29.2 |
| 55 | Rexona | Toiletries & Cosmetics | EMEA | 29.0 |
| 56 | AHR Valley Wine Region | Alcoholic Drinks | EMEA | 24.2 |
| 56 | CUPRA | Automotive | EMEA | 24.2 |
| 56 | Deutsche Telekom | Telecoms & Utilities | EMEA | 24.2 |
| 56 | McDonald's | Retail | EMEA | 24.2 |
| 60 | DenizBank | Financial Services | EMEA | 24.1 |
| 61 | Arçelik | Technology & Electronics | EMEA | 20.2 |
| 61 | NYX Professional Makeup | Toiletries & Cosmetics | EMEA | 20.2 |
| 63 | Decathlon | Retail | EMEA | 20.1 |
| 63 | Filli Boya | Business & Industrial | EMEA | 20.1 |
| 65 | ClimatePartner | Non-profit, public sector & education | EMEA | 18.1 |
| 66 | Mabina Spa | Retail | EMEA | 17.6 |
| 67 | Cornetto | Food | EMEA | 17.2 |
| 68 | Digicel | Telecoms & Utilities | EMEA | 16.8 |
| 68 | DStv | Media & Publishing | EMEA | 16.8 |
| 68 | e.l.f. Cosmetics | Toiletries & Cosmetics | EMEA | 16.8 |
| 68 | Nays | Financial Services | EMEA | 16.8 |
| 72 | Beko | Technology & Electronics | EMEA | 16.6 |
| 73 | Ford | Automotive | EMEA | 16.5 |
| 73 | KFC | Retail | EMEA | 16.5 |
| 75 | Allianz | Financial Services | EMEA | 16.4 |
| 76 | Turkcell | Telecoms & Utilities | EMEA | 16.2 |
| 77 | ALDI | Retail | EMEA | 16.1 |
| 77 | ARTE | Media & Publishing | EMEA | 16.1 |
| 77 | Beiersdorf / Rossmann | Toiletries & Cosmetics | EMEA | 16.1 |
| 77 | Spotify | Media & Publishing | EMEA | 16.1 |
| 77 | Zurich | Financial Services | EMEA | 16.1 |
| 82 | ING Bank | Financial Services | EMEA | 16.0 |
| 82 | LC Waikiki | Clothing & Accessories | EMEA | 16.0 |
| 82 | Nogger | Food | EMEA | 16.0 |
| 85 | Atelier Gelarto | Food | EMEA | 15.0 |
| 86 | sahibinden.com | Retail | EMEA | 12.6 |
| 87 | HP Inc. | Technology & Electronics | EMEA | 12.3 |
| 88 | BMW | Automotive | EMEA | 12.2 |
| 89 | Bilyoner | Leisure & Entertainment | EMEA | 12.0 |
| 89 | Yapı Kredi | Financial Services | EMEA | 12.0 |
| 89 | Yataş | Household & Domestic | EMEA | 12.0 |
| 92 | İşbank | Financial Services | EMEA | 9.0 |
| 93 | Albany Bakeries | Food | EMEA | 8.4 |
| 93 | Brennans Bread | Food | EMEA | 8.4 |
| 93 | Gamelight | Leisure & Entertainment | EMEA | 8.4 |
| 93 | Makro | Retail | EMEA | 8.4 |
| 93 | OBSESSO | Soft Drinks | EMEA | 8.4 |
| 98 | Nesine.com | Leisure & Entertainment | EMEA | 8.2 |
| 98 | Turkish Airlines | Transport & Tourism | EMEA | 8.2 |
| 100 | Annemarie Börlind | Toiletries & Cosmetics | EMEA | 8.1 |
| 100 | Ben & Jerry's | Food | EMEA | 8.1 |
| 100 | HEXAL AG | Pharma & Healthcare | EMEA | 8.1 |
| 100 | ThermaCare | Pharma & Healthcare | EMEA | 8.1 |
| 104 | Boyner | Retail | EMEA | 8.0 |
| 104 | Citroën | Automotive | EMEA | 8.0 |
| 104 | Gilead Sciences | Pharma & Healthcare | EMEA | 8.0 |
| 104 | Koton | Clothing & Accessories | EMEA | 8.0 |
| 104 | Lipton | Soft Drinks | EMEA | 8.0 |
| 104 | n11 | Retail | EMEA | 8.0 |
| 104 | Odeabank | Financial Services | EMEA | 8.0 |
| 104 | Pegasus Airlines | Transport & Tourism | EMEA | 8.0 |
| 104 | Peugeot | Automotive | EMEA | 8.0 |
| 104 | Uni Baby | Toiletries & Cosmetics | EMEA | 8.0 |
| 114 | Otokoç Otomotiv | Automotive | EMEA | 5.0 |
| 115 | Absa | Financial Services | EMEA | 4.2 |
| 115 | Diane von Furstenberg | Retail | EMEA | 4.2 |
| 115 | Sanofi | Pharma & Healthcare | EMEA | 4.2 |
| 115 | Saudi German Health | Pharma & Healthcare | EMEA | 4.2 |
| 115 | Sunsilk | Toiletries & Cosmetics | EMEA | 4.2 |
| 115 | Trailfinders | Transport & Tourism | EMEA | 4.2 |
| 115 | Wolseley | Business & Industrial | EMEA | 4.2 |
| 115 | Zer | Business & Industrial | EMEA | 4.2 |
| 123 | AlphaTauri | Retail | EMEA | 4.0 |
| 123 | Bizim | Food | EMEA | 4.0 |
| 123 | DOT | Technology & Electronics | EMEA | 4.0 |
| 123 | Dynavit | Food | EMEA | 4.0 |
| 123 | Eti Alaska Frigo | Food | EMEA | 4.0 |
| 123 | Eti Popkek | Food | EMEA | 4.0 |
| 123 | fizy | Media & Publishing | EMEA | 4.0 |
| 123 | KazandıRio | Media & Publishing | EMEA | 4.0 |
| 123 | Monaco Chain | Clothing & Accessories | EMEA | 4.0 |
| 123 | Nestlé Damak | Food | EMEA | 4.0 |
| 123 | Oral-B | Toiletries & Cosmetics | EMEA | 4.0 |
| 123 | TapNation | Leisure & Entertainment | EMEA | 4.0 |
| 123 | Türk Ekonomi Bankası | Financial Services | EMEA | 4.0 |
| 123 | Veet | Toiletries & Cosmetics | EMEA | 4.0 |
| 123 | Yamaha Motor Company | Automotive | EMEA | 4.0 |