Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Coca-Cola | Soft Drinks | EMEA | 210.6 |
| 2 | İşbank | Financial Services | EMEA | 165.6 |
| 3 | Akbank | Financial Services | EMEA | 156.6 |
| 4 | Vodafone | Telecoms & Utilities | EMEA | 116.5 |
| 5 | McDonald's | Retail | EMEA | 115.0 |
| 6 | Yapı Kredi | Financial Services | EMEA | 99.1 |
| 7 | Dimes | Soft Drinks | EMEA | 97.8 |
| 8 | Cheetos | Food | EMEA | 95.1 |
| 9 | Bepanthol | Pharma & Healthcare | EMEA | 82.8 |
| 10 | RAKBANK | Financial Services | EMEA | 80.8 |
| 11 | Nando's | Retail | EMEA | 80.2 |
| 12 | Lifebuoy | Toiletries & Cosmetics | EMEA | 77.7 |
| 13 | App Samurai | Technology & Electronics | EMEA | 74.1 |
| 14 | Lay's | Food | EMEA | 73.1 |
| 15 | Fanta | Soft Drinks | EMEA | 71.1 |
| 16 | Kotex | Toiletries & Cosmetics | EMEA | 66.2 |
| 17 | Turkcell | Telecoms & Utilities | EMEA | 65.4 |
| 18 | Etisalat | Telecoms & Utilities | EMEA | 64.6 |
| 19 | Checkers | Retail | EMEA | 64.1 |
| 20 | Nescafé | Soft Drinks | EMEA | 60.1 |
| 21 | Tinkies | Food | EMEA | 54.5 |
| 22 | Heineken | Alcoholic Drinks | EMEA | 54.0 |
| 23 | Obsesso | Soft Drinks | EMEA | 50.5 |
| 24 | Yalı Spor | Retail | EMEA | 49.7 |
| 25 | MTN | Telecoms & Utilities | EMEA | 48.6 |
| 26 | Magnum | Food | EMEA | 45.4 |
| 27 | Cornetto | Food | EMEA | 42.7 |
| 28 | Centrum | Pharma & Healthcare | EMEA | 40.4 |
| 28 | KitKat | Food | EMEA | 40.4 |
| 28 | M&M's | Food | EMEA | 40.4 |
| 28 | Snickers | Food | EMEA | 40.4 |
| 28 | STC Pay | Financial Services | EMEA | 40.4 |
| 33 | adidas | Clothing & Accessories | EMEA | 40.1 |
| 33 | Bottles App | Retail | EMEA | 40.1 |
| 33 | Digicel | Telecoms & Utilities | EMEA | 40.1 |
| 33 | Stayfree | Toiletries & Cosmetics | EMEA | 40.1 |
| 37 | DenizBank | Financial Services | EMEA | 38.2 |
| 38 | Dove | Toiletries & Cosmetics | EMEA | 37.3 |
| 39 | sahibinden.com | Retail | EMEA | 36.6 |
| 40 | Axe | Toiletries & Cosmetics | EMEA | 36.3 |
| 40 | Lux | Toiletries & Cosmetics | EMEA | 36.3 |
| 40 | Playstation | Technology & Electronics | EMEA | 36.3 |
| 40 | TikTok | Media & Publishing | EMEA | 36.3 |
| 44 | Dubai Properties | Business & Industrial | EMEA | 32.3 |
| 45 | Kreepy Krauly | Household & Domestic | EMEA | 32.1 |
| 45 | South Africa National Department of Health | Non-profit, public sector & education | EMEA | 32.1 |
| 47 | Love Beauty and Planet | Toiletries & Cosmetics | EMEA | 29.7 |
| 48 | Carte d'Or | Food | EMEA | 29.1 |
| 49 | Ford | Automotive | EMEA | 28.8 |
| 50 | KFC | Retail | EMEA | 25.6 |
| 51 | Fiat | Automotive | EMEA | 24.2 |
| 51 | Pampers | Toiletries & Cosmetics | EMEA | 24.2 |
| 51 | Whiskas | Household & Domestic | EMEA | 24.2 |
| 54 | Health & Welfare SETA | Non-profit, public sector & education | EMEA | 24.0 |
| 54 | Huletts | Food | EMEA | 24.0 |
| 54 | Marmite / Bovril / Redro / Pecks Anchovette | Food | EMEA | 24.0 |
| 54 | MatchKit.co | Non-profit, public sector & education | EMEA | 24.0 |
| 54 | Ster-Kinekor | Leisure & Entertainment | EMEA | 24.0 |
| 59 | Elidor | Toiletries & Cosmetics | EMEA | 22.1 |
| 60 | Always | Toiletries & Cosmetics | EMEA | 21.4 |
| 61 | Dettol | Household & Domestic | EMEA | 20.2 |
| 62 | PepsiCo | Soft Drinks | EMEA | 20.0 |
| 63 | Bodeboca | Alcoholic Drinks | EMEA | 17.1 |
| 63 | Samsung Galaxy | Technology & Electronics | EMEA | 17.1 |
| 65 | Sprite | Soft Drinks | EMEA | 16.3 |
| 66 | Almarai | Food | EMEA | 16.2 |
| 66 | Arm & Hammer | Toiletries & Cosmetics | EMEA | 16.2 |
| 66 | Galaxy | Food | EMEA | 16.2 |
| 66 | Lipton | Soft Drinks | EMEA | 16.2 |
| 66 | National Bank of Kuwait | Financial Services | EMEA | 16.2 |
| 66 | Nissan | Automotive | EMEA | 16.2 |
| 66 | Rani | Soft Drinks | EMEA | 16.2 |
| 66 | Rexona | Toiletries & Cosmetics | EMEA | 16.2 |
| 66 | Sensodyne | Toiletries & Cosmetics | EMEA | 16.2 |
| 75 | Albany | Food | EMEA | 16.0 |
| 75 | Castle Lager | Alcoholic Drinks | EMEA | 16.0 |
| 75 | Colgate | Toiletries & Cosmetics | EMEA | 16.0 |
| 75 | Flora Buttery | Food | EMEA | 16.0 |
| 75 | LUMA | Media & Publishing | EMEA | 16.0 |
| 75 | Mosi Lager | Alcoholic Drinks | EMEA | 16.0 |
| 75 | Otrivin | Pharma & Healthcare | EMEA | 16.0 |
| 75 | Petrol Ofisi | Automotive | EMEA | 16.0 |
| 83 | MultiChoice | Media & Publishing | EMEA | 12.8 |
| 84 | Garanti BBVA | Financial Services | EMEA | 12.6 |
| 85 | Mercedes-Benz | Automotive | EMEA | 12.3 |
| 86 | Durex | Pharma & Healthcare | EMEA | 10.0 |
| 87 | Atolye Games | Technology & Electronics | EMEA | 8.5 |
| 87 | Fundación Telefónica | Non-profit, public sector & education | EMEA | 8.5 |
| 87 | Rich’s | Food | EMEA | 8.5 |
| 90 | OMO | Household & Domestic | EMEA | 8.1 |
| 91 | Business and Arts | Non-profit, public sector & education | EMEA | 8.0 |
| 91 | DoÄŸtaş | Retail | EMEA | 8.0 |
| 91 | PEP | Retail | EMEA | 8.0 |
| 91 | Volkswagen | Automotive | EMEA | 8.0 |
| 95 | World Travel and Tourism Council | Travel, Transport & Tourism | EMEA | 5.0 |
| 96 | Alive | Media & Publishing | EMEA | 4.3 |
| 96 | Converse | Clothing & Accessories | EMEA | 4.3 |
| 96 | Dacia | Automotive | EMEA | 4.3 |
| 96 | Nurofen | Pharma & Healthcare | EMEA | 4.3 |
| 100 | Anadolu Hayat Emeklilik | Financial Services | EMEA | 4.0 |
| 100 | Arçelik | Technology & Electronics | EMEA | 4.0 |
| 100 | Clear | Toiletries & Cosmetics | EMEA | 4.0 |
| 100 | Hepsiburada | Retail | EMEA | 4.0 |
| 100 | Hopi | Retail | EMEA | 4.0 |
| 100 | KoçAilem | Business & Industrial | EMEA | 4.0 |
| 100 | Max Ice Cream | Food | EMEA | 4.0 |
| 100 | Orkid | Toiletries & Cosmetics | EMEA | 4.0 |
| 100 | Sunlight | Household & Domestic | EMEA | 4.0 |