Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Region | Points |
|---|---|---|---|
| 1 | Mindshare Worldwide | Global | 1261.7 |
| 2 | R/GA | Global | 307.5 |
| 3 | IPG Mediabrands | Global | 275.9 |
| 4 | JWT | Global | 269.7 |
| 5 | GroupM | Global | 202.4 |
| 6 | PHD | Global | 177.1 |
| 7 | MediaCom | Global | 171.0 |
| 8 | Havas Media | Global | 169.1 |
| 9 | OMD Worldwide | Global | 160.9 |
| 10 | Digitas | Global | 153.5 |
| 11 | Red Fuse Communications | Global | 134.4 |
| 12 | Leo Burnett | Global | 108.9 |
| 13 | WAVEMAKER | Global | 104.2 |
| 14 | VML | Global | 102.1 |
| 15 | Possible | Global | 92.7 |
| 16 | Initiative | Global | 86.1 |
| 17 | Publicis.Sapient | Global | 85.4 |
| 18 | Starcom MediaVest Group | Global | 81.8 |
| 19 | Edelman | Global | 76.8 |
| 20 | TBWA Worldwide | Global | 74.4 |
| 21 | Choueiri Group | Global | 68.7 |
| 22 | Posterscope | Global | 66.9 |
| 23 | Ogilvy & Mather Advertising | Global | 59.4 |
| 24 | BPN | Global | 49.7 |
| 25 | Havas Creative Group | Global | 48.6 |
| 26 | Ansible | Global | 47.5 |
| 27 | DDB Worldwide | Global | 43.9 |
| 28 | BBDO Worldwide | Global | 40.8 |
| 29 | Dentsu Aegis | Global | 39.9 |
| 30 | Universal McCann | Global | 36.5 |
| 31 | AdsMovil | Global | 30.6 |
| 32 | McGarryBowen | Global | 30.0 |
| 33 | Wunderman | Global | 27.2 |
| 34 | Isobar | Global | 25.0 |
| 35 | Cheil | Global | 24.0 |
| 36 | McCann Erickson | Global | 20.4 |
| 36 | WPP Digital | Global | 20.4 |
| 38 | 72andSunny | Global | 17.1 |
| 39 | M&C Saatchi | Global | 16.8 |
| 40 | Econocom Group | Global | 16.3 |
| 41 | Engine Group | Global | 12.8 |
| 42 | Maxus | Global | 12.3 |
| 43 | Mark 1 Digital Media | Global | 12.0 |
| 44 | Naspers | Global | 10.2 |
| 45 | FCB | Global | 9.0 |
| 46 | Carat | Global | 8.5 |
| 46 | Clear Channel | Global | 8.5 |
| 46 | Time Inc | Global | 8.5 |
| 46 | Weber Shandwick | Global | 8.5 |
| 46 | BETC | Global | 8.2 |
| 46 | Mirum | Global | 8.2 |
| 46 | Mullen Lowe Group | Global | 8.2 |
| 53 | Somo Global | Global | 4.0 |