Smarties Indonesia Winners | MMA Global

Smarties Indonesia Winners

Presenting The Smarties Indonesia 2015 Winners

Brand Awareness

  • Unilever Indonesia/Cornetto and Mindshare Indonesia
    Cornetto Red Velvet Love Song
  • Unilever Indonesia/ Walls and Mindshare Indonesia
    Wall's Taste Joy brings the taste of joy through the power of smiling

Product / Services Launch

  • Unilever Indonesia, Pepsodent and Mindshare Indonesia
    Mobile Karaoke Competition Bringing Dull Dental to Life
  • Castrol Indonesia and Mindshare Indonesia & Vserv Digital Services
    Castrol Magnatec Stop Start Campaign
  • Unilever Indonesia and Mindshare Indonesia & Vserv Digital Services
    Magnum Pink & Black Launch Campaign

Promotion

  • Dunkin' Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL)
    DONUTS WONDERLAND
  • Unilever Indonesia / Vaseline and Mindshare Indonesia & InMobi
    Vaseline Scores During World Cup Season
  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis

Relationship Building/CRM

  • Jokowimania (jo-Man) and Berakar Komunikasi
    The Story of Jokowi's Impromptu Walkabout
  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses

Lead Generation / Direct Response / Conversion

  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis
  • Zalora and M&C Saatchi Mobile Indonesia
    ZALORA - New Customer Campaign

Cross Media / Cross Mobile Integration

  • Jokowimania (jo-Man) and Berakar Komunikasi
    The Story of Jokowi's Impromptu Walkabout
  • Axa Health Insurance and Havas Media Group, Indonesia
    Axa - Remember Your Health
  • Unilever Indonesia / Ponds and Mindshare Indonesia
    Pond's Pimple Confessions

Mobile App

  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses
  • Axa Health Insurance and Havas Media Group, Indonesia
    Axa - Remember Your Health

Marketing within a Mobile Gaming Environment

  • Danone and VML Qais indonesia
    Mizone Spirit Generator

Innovation

  • Unilever Indonesia and Mindshare Indonesia & Vserv Digital Services
    Magnum Pink & Black Launch Campaign
  • Berniaga.com and Opera Mediaworks (Indonesia)
    Berniaga Gratis
  • Unilever Indonesia / Bango and Mindshare Indonesia
    Bango App - Serving Street Food to the Masses

Location Based

  • Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi
    Lifebuoy Real Time Flood Alerts
  • Unilever Indonesia / Lifebuoy and Mindshare Indonesia & InMobi
    Lifebuoy Shows the Way to Cleanliness during Ramadan
  • Aryo Djojohadikusumo and Right Hand Indonesia
    CALEG - Legislative Candidate during Indonesian Legislative Election 2014

Most Engaging Mobile Creative

  • Danone - Aqua and VML Qais indonesia
    Save Jack - An Instagram Breakout
  • Minute Maid Nutriboost and MediaCom Indonesia
    Minute Maid Nutroboost #SahurWave Alarm

Best Brand Experience in Mobile Rich Media

  • Unilever Indonesia / Ponds and Mindshare Indonesia & InMobi
    Pond's Picture Perfect

Industry Awards

  • Go-Jek
    Enabling Technology Company of the Year in Mobile
  • BBM
    Publisher/Media Company of the Year in Mobile
  • The Story of Jokowi's Impromptu Walkabout - Social
    Best in Show
  • Bango App - Serving Street Food to the Masses
    Best in Show
  • Mindshare
    Agency of the Year in Mobile
  • Unilever
    Marketer of the Year in Mobile