UM

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Social Impact Marketing, Diversity & Inclusion, Social Media Marketing	Smarties Philippines	Bronze (3)
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Diversity & Inclusion, Social Impact Marketing, Social Media Marketing	Smarties Thailand	Silver, Bronze, Finalist
360° ARTE: Holistic Approach to Growth Against the Trend	ARTE	ARTE	UM	Germany	Brand Experience, Cross Digital Media Marketing	Smarties Germany	Bronze (2)
Opt.Ink. Get Inked. Give Life. The organ donation tattoo.	Junge Helden e.V.	Junge Helden e.V.	UM	Germany	Social Impact Marketing, Brand Purpose / Activism	Smarties Germany	Gold, Silver
Spotify takes over TikTok	Spotify	Spotify	UM	Germany	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Germany	Bronze (2)
Backpack	Dyson	Dyson	UM	Turkey	Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting	Smarties Turkey	Gold, Silver, Finalist
Mother Ai	MediaMarkt	Ceconomy AG	UM	Turkey	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging	Smarties Turkey	Silver, Finalist (2)
Mother Ai	MediaMarkt	Ceconomy AG	UM	Turkey	Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Gold, Finalist
Neutrogena Serum Launch	Neutrogena	Kenvue	UM	Argentina	Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Finalist
Maternity Coaching	Kenvue	Kenvue	UM	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze	Mobil	ExxonMobil	UM	China (Mainland)	Mobile Game / E-sports Marketing	Smarties China	Bronze
Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze	Gucci	Kering	UM	China (Mainland)	Consumer Experience	Smarties China	Bronze
Barbie Shoppable Media	Mattel	Mattel	UM	South Africa	Real Time Marketing	Smarties South Africa	Finalist
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Rani // MENA // Digital Turbine	Rani	Aujan Group	UM	Turkey	Customer Experience (CX)	Smarties MENA	Finalist
Chatbots, dynamic creatives, and media innovation	Jawwy	STC Group	UM	Saudi Arabia	Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights	Smarties MENA	Gold, Silver, Finalist (2)
Your partner for a healthy and protected Hajj.	Dettol	Reckitt	UM	United Arab Emirates	Product / Service Launch	Smarties MENA	Finalist
Beat the Heat and feel the Zing.	Dettol	Reckitt	UM	United Arab Emirates	Cross Platform - Digital Only	Smarties MENA	Finalist
Empowering Saudi Youth to Harness their Self-Expression.	Durex	Reckitt	UM	United Arab Emirates	Partnerships Marketing	Smarties MENA	Gold
Hijacking the 2022 World Cup	stc	STC Group	UM	Kuwait	Audio / Voice / Sonic Branding , Small Business / Big Impact	Smarties MENA	Bronze (2)
How a showstopping sale transformed RAKBANK’s fortunes	RAKBANK	RAKBANK	UM	United Arab Emirates	Brand Experience, Small Business / Big Impact	Smarties MENA	Finalist (2)
How Men Increased L’Oréal’s Sales During A Crisis	L'Oréal	L'Oréal	UM	United Arab Emirates	Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing	Smarties MENA	Silver (2), Finalist
Kickstarting a mass customer migration	McDonald's	McDonald's	UM	Saudi Arabia	Cross Platform - Digital Only, Data Insights, Small Business / Big Impact	Smarties MENA	Silver, Finalist (2)
Leading a Manga revolution in KSA	Manga Arabia	SRMG	UM	Saudi Arabia	Product / Service Launch, Cross Platform - Digital Only	Smarties MENA	Gold, Finalist
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
User acquisition campaign yields staggering app usage, retention and transaction rates	stc pay	STC Group	UM	United Arab Emirates	Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing	Smarties MENA	Gold, Silver (2)
Strength of 5G in the deepest parts of Saudi Arabia	stc	STC Group	UM	Saudi Arabia	XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience	Smarties MENA	Gold, Silver, Bronze
Taking the gaming world by storm!	stc play	STC Group	UM	Saudi Arabia	Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports	Smarties MENA	Gold, Silver, Bronze