| Overall Rank: | 9 |
| Points: | |
| Awards Won: | 28 |
| Finalist(s) Achieved: | 18 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 12 |
| Bronze(s) Won: | 11 |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Admicro | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Digital Turbine | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | POKKT | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Brand Always-On Gamification Deeply Associated with Brand Characters' Co-Creation | Poca | PepsiCo | Estuary Solutions | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Finalist |
My Music My Way | Pepsi | PepsiCo | Alta | Vietnam | Audio / Voice / Sonic Branding | Smarties X | Bronze |
Ruffles Movies | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer Marketing | Smarties EMEA | Finalist |
Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Data Insights | Smarties EMEA | Finalist |
Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only | Smarties EMEA | Gold |
8D Spotify | Doritos | PepsiCo | OMD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only, Brand Experience, Data Insights | Smarties Turkey | Silver, Finalist (2) |
Doritos Livad | Doritos | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Instant Impact | Smarties Turkey | Silver, Finalist |
Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Personalization, Data Insights | Smarties Turkey | Silver, Bronze |
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Mindshare | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | Mindshare | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |
Brand Always-On Gamification Deeply Associated with Brand Characters' Co-Creation | Poca | PepsiCo | Xanh Marketing | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Finalist |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing | PepsiCo | PepsiCo | Tencent | China | Metaverse Technology landing | Smarties China | Silver |
RE-Birth on a Ramp | Aquafina | PepsiCo | Mindshare | Vietnam | Experimental / Innovation Technology, Lead Generation | Smarties X | Silver, Finalist |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties X | Gold, Silver |
My Music My Way | Pepsi | PepsiCo | Mindshare | Vietnam | Audio / Voice / Sonic Branding | Smarties X | Bronze |
Money Heist: World's Biggest Virtual Party | Pepsi | PepsiCo | Mindshare | India | Customer Experience (CX), Customer Life-Cycle Marketing | Smarties X | Finalist (2) |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties X | Bronze |