MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Europe 2022

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Nestlé


Overall Rank:10
Points:85.6
Awards Won:48
Finalist(s) Achieved:34

Best in Show(s) Won:0
Gold(s) Won:5
Silver(s) Won:22
Bronze(s) Won:21
Region:Europe

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

From Farm to Mind

Nescafé

Nestlé

Digitas

Vietnam

Social Impact Marketing, Cross Platform - All Media

Smarties Vietnam

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Digitas

Vietnam

Customer Experience (CX), User Experience (UX) & Design

Smarties APAC

Silver, Bronze

Tarot Ca phe

Nescafé

Nestlé

Digitas

Vietnam

Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)

Smarties Vietnam

Gold, Silver, Bronze

From Farm to Mind

Nescafé

Nestlé

Zenith

Vietnam

Social Impact Marketing, Cross Platform - All Media

Smarties Vietnam

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Digitas

Vietnam

Customer Experience (CX), Personalization

Smarties X

Silver, Bronze

Adamak Campaign

Nestlé

Nestlé

dentsu

Turkey

Sustainability (Brand & Product & Initiative)

Smarties Turkey

Silver

Keep continue, who can hold you now!

Nescafé

Nestlé

dentsu

Turkey

Brand Experience

Smarties Turkey

Bronze

Kiddi-fy Your Own Tet

Milo

Nestlé

Zenith

Vietnam

Experimental / Innovation Technology, Personalization

Smarties APAC

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Zenith

Vietnam

Customer Experience (CX), User Experience (UX) & Design

Smarties APAC

Silver, Bronze

Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times

Bear Brand

Nestlé

Ogilvy

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Nescafé Indonesia Goes Granular To Beat Local Coffee Giants

Nescafé

Nestlé

dentsu

Indonesia

Data Insights, Personalization

Smarties Indonesia

Bronze, Finalist

360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima

Wyeth Nutrition

Nestlé

Finch

Indonesia

Short or Long Form Video

Smarties Indonesia

Silver

Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Search

Smarties Indonesia

Finalist

S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning

Wyeth Nutrition

Nestlé

dentsu

Indonesia

Instant Impact

Smarties Indonesia

Bronze

S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker

Wyeth Nutrition

Nestlé

dentsu

Indonesia

User Experience (UX) & Design

Smarties Indonesia

Silver

Sport is a Great Equaliser

Milo

Nestlé

Zenith

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Gold

Scratch to Win

Milo

Nestlé

Zenith

Vietnam

Instant Impact

Smarties Vietnam

Finalist

Green Tet: Disrupting a thousand-year tradition with Sustainability

Nestlé

Nestlé

Zenith

Vietnam

Social Impact Marketing

Smarties Vietnam

Silver

Tarot Ca phe

Nescafé

Nestlé

Zenith

Vietnam

Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)

Smarties Vietnam

Gold, Silver, Bronze

From Farm to Mind

Nescafé

Nestlé

Publicis

Vietnam

Social Impact Marketing, Cross Platform - All Media

Smarties Vietnam

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Zenith

Vietnam

Customer Experience (CX), Personalization

Smarties X

Silver, Bronze

Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy

MILO

Nestlé

InMobi

Indonesia

Instant Impact

Smarties APAC

Bronze

Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share

Bear Brand

Nestlé

Digital Turbine

Philippines

Programmatic

Smarties APAC

Finalist

Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy

MILO

Nestlé

Grivy

Indonesia

Instant Impact

Smarties APAC

Bronze

Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases

Wyeth Nutrition

Nestlé

InMobi

Philippines

Data Insights

Smarties APAC

Bronze

A Tummy Celebration Success with Programmatic OTT

Nestlé Lactogrow

Nestlé

Magnite

Indonesia

Programmatic

Smarties Indonesia

Finalist

S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions

Wyeth Nutrition

Nestlé

InMobi

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

The Perfect Marriage of Technology & Content

Bear Brand

Nestlé

Whisper Media

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Bringing Saigon Streets Home During Covid-19 Lockdown

Nestlé

Nestlé

Admicro

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Finalist

Adamak Campaign

Nestlé

Nestlé

Dentsu Creative

Turkey

Sustainability (Brand & Product & Initiative)

Smarties Turkey

Silver

Keep continue, who can hold you now!

Nescafé

Nestlé

Dentsu Creative

Turkey

Brand Experience

Smarties Turkey

Bronze

NE’APP

NESCAFÉ

Nestlé

dentsu

Turkey

Product / Service Launch

Smarties Turkey

Bronze

Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share

Bear Brand

Nestlé

OPENMIND

Philippines

Programmatic

Smarties APAC

Finalist

Breaking market share records through first-in-the-category AR Edutainment filters

Chuckie

Nestlé

NuWorks Interactive Labs

Philippines

Brand Experience, XR Technology - (AR/VR/MR)

Smarties APAC

Silver, Finalist

Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy

MILO

Nestlé

dentsu

Indonesia

Instant Impact

Smarties APAC

Bronze

Experience To Go Further

MILO

Nestlé

Ogilvy

Vietnam

User Experience (UX) & Design

Smarties APAC

Finalist

Kiddi-fy Your Own Tet

Milo

Nestlé

Ogilvy

Vietnam

Experimental / Innovation Technology, Personalization

Smarties APAC

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Publicis

Vietnam

Customer Experience (CX), User Experience (UX) & Design

Smarties APAC

Silver, Bronze

Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases

Wyeth Nutrition

Nestlé

OPENMIND

Philippines

Data Insights

Smarties APAC

Bronze

Back To School AR Filter

Dancow

Nestlé

Wunderman Thompson

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times

Bear Brand

Nestlé

dentsu

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Nutritods Gets a Brand Boost with Augmented Reality

Dancow

Nestlé

Digital Turbine

Indonesia

Programmatic, Instant Impact

Smarties Indonesia

Silver, Finalist

Nescafé Indonesia Goes Granular To Beat Local Coffee Giants

Nescafé

Nestlé

Ad-Lib.io

Indonesia

Data Insights, Personalization

Smarties Indonesia

Bronze, Finalist

A Tummy Celebration Success with Programmatic OTT

Nestlé Lactogrow

Nestlé

dentsu

Indonesia

Programmatic

Smarties Indonesia

Finalist

360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima

Wyeth Nutrition

Nestlé

dentsu

Indonesia

Short or Long Form Video

Smarties Indonesia

Silver

Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey

Wyeth Nutrition

Nestlé

dentsu

Indonesia

Search

Smarties Indonesia

Finalist

S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions

Wyeth Nutrition

Nestlé

dentsu

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

The Perfect Marriage of Technology & Content

Bear Brand

Nestlé

dentsu

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Instant Impact

Smarties Indonesia

Bronze

S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

User Experience (UX) & Design

Smarties Indonesia

Silver

Sport is a Great Equaliser

Milo

Nestlé

Ogilvy

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Gold

Scratch to Win

Milo

Nestlé

Ogilvy

Vietnam

Instant Impact

Smarties Vietnam

Finalist

Bringing Saigon Streets Home During Covid-19 Lockdown

Nestlé

Nestlé

Ogilvy

Vietnam

Brand Purpose/Activism

Smarties Vietnam

Finalist

More the scan, more the reward

Milo

Nestlé

Adtima

Vietnam

Instant Impact, Experimental / Innovation Technology

Smarties Vietnam

Silver, Finalist

Green Tet: Disrupting a thousand-year tradition with Sustainability

Nestlé

Nestlé

Ogilvy

Vietnam

Social Impact Marketing

Smarties Vietnam

Silver

Tarot Ca phe

Nescafé

Nestlé

Publicis

Vietnam

Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX)

Smarties Vietnam

Gold, Silver, Bronze

From Farm to Mind

Nescafé

Nestlé

Publicis

Vietnam

Social Impact Marketing, Cross Platform - All Media

Smarties Vietnam

Finalist (2)

Tarot Ca phe

Nescafé

Nestlé

Publicis

Vietnam

Customer Experience (CX), Personalization

Smarties X

Silver, Bronze

I Want Nestlé

Nestlé

Nestlé

Ogilvy Consulting

Brazil

Geração de Leads (Lead Generation)

Smarties Brazil

Finalist